Behind the stage of deliberate self-persuasion: When changes in valence of associations to an attitude object predict attitude change

Tong Lu; Charles G. Lord; Kristin Yoke

doi:10.1111/bjso.12111

Behind the stage of deliberate self-persuasion: When changes in valence of associations to an attitude object predict attitude change

British Journal of Social Psychology ◽

10.1111/bjso.12111 ◽

2015 ◽

Vol 54 (4) ◽

pp. 767-786 ◽

Cited By ~ 3

Author(s):

Tong Lu ◽

Charles G. Lord ◽

Kristin Yoke

Keyword(s):

Attitude Change ◽

Attitude Object

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Need for Social Approval and Dyadic Verbal Behavior

Psychological Reports ◽

10.2466/pr0.1965.16.3c.1013 ◽

1965 ◽

Vol 16 (3_suppl) ◽

pp. 1013-1016 ◽

Cited By ~ 4

Author(s):

Robert Buckhout

Keyword(s):

Verbal Behavior ◽

Attitude Change ◽

Social Approval ◽

Attitude Object ◽

Situational Demands ◽

And Control

High and low need-for-social-approval Ss were brought together in dyads in a 2 × 2 design. One S played the role of communicator attempting to persuade a receiver to change his attitude. High need-for-social-approval receivers showed more attitude change than low need-for-social-approval and control Ss. High need-for-social-approval communicators produced more conformity to immediate situational demands. Low need-for-social-approval communicators produced more of a change in affect towards the attitude object.

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Attitude Formation and Attitude Change

Advances in Psychology, Mental Health, and Behavioral Studies - Handbook of Research on Applied Social Psychology in Multiculturalism ◽

10.4018/978-1-7998-6960-3.ch001 ◽

2021 ◽

pp. 1-28

Author(s):

Supriya Srivastava ◽

Kuldeep Chand Rojhe

Keyword(s):

Social Psychology ◽

Decision Making ◽

Human Behavior ◽

Attitude Change ◽

Strong Influence ◽

Attitude Formation ◽

Psychological Perspective ◽

Social Psychological ◽

Attitude Object ◽

The Core

The study of attitudes formation and attitude change are two defining features at the core of social psychology. An attitude is a set of beliefs that people hold in relation to an attitude object, where an attitude object is a person, a product, or a social group. Since attitudes have been a strong influence on human behavior, social psychologists have viewed attitudes as important to understand behavior of individuals. Firstly, the chapter will introduce the concept of attitude with social psychological perspective. Attitude formation is important to understand to know why people hold different attitudes and how attitudes help to predict their behavior. In the second section, distinct ways of attitudes formation are discussed. It is also important to understand how attitudes influence in decision making, which is also discussed in the next section of the chapter. In the later section, changing processes of attitudes have been discussed.

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THOUGHT AND NUMBER OF COGNITIONS AS DETERMINANTS OF ATTITUDE CHANGE

Social Behavior and Personality An International Journal ◽

10.2224/sbp.1975.3.2.165 ◽

1975 ◽

Vol 3 (2) ◽

pp. 165-173 ◽

Cited By ~ 26

Author(s):

Abraham Tesser ◽

Claudia L. Cowan

Keyword(s):

Attitude Change ◽

Attitude Object ◽

Set Size ◽

The Difference ◽

Initial Attitude

Previous research has shown that thinking about some attitude object results in more polarized attitudes than being distracted from thinking about the object. Perhaps this difference is due to thought producing additional cognitions consistent with the initial attitude direction. To test this hypothesis, 64 subjects indicated their attitudes toward fictitious persons described with either four or eight adjectives. After thinking about the person or being distracted from thinking about the person, they again scaled their attitude. Assuming that it is easier to add cognitions to the smaller initial set, the following was predicted and obtained: Opportunity for thought and initial set size interact in polarizing attitudes (p < 0.05); the difference between thought and distraction conditions is more pronounced with four cognitions (p < 0.01) than with eight cognitions (n.s.); and number of cognitions is negatively related to polarization under thought (0.10 < p < 0.05).

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