A New Trust Model Based on Social Characteristic and Reputation Mechanism for the Semantic Web

2008 ◽  
Author(s):  
Xue Wang ◽  
Fan Zhang
Keyword(s):  
Semantic Web ◽  
Trust Model ◽  
Social Characteristic ◽  
Reputation Mechanism ◽  
Model Based

scholarly journals A Comprehensive Trust Model Based on Social Relationship and Transaction Attributes

2020 ◽  
Vol 2020 ◽  
pp. 1-10
Author(s):  
Yonghua Gong ◽  
Lei Chen ◽  
Tinghuai Ma
Keyword(s):  
Social Relationships ◽  
Social Relationship ◽  
Trust Model ◽  
Personal Interest ◽  
Social Commerce ◽  
Trust Evaluation ◽  
Reputation Mechanism ◽  
Model Based ◽  
Trust And Reputation ◽  
Proposed Model

The existing approaches to predict trust values in social commerce are based on personal social relationships without considering historical transaction information about products in social commerce, which results in false recommendations, and deceptions cannot be differentiated. Trust values extracted from social links can improve the performance of trust and reputation mechanism, but the rates from these links in social commerce can be false because of the stakeholders’ manipulation for personal interest. And the rates are also dynamic and inconsistent. Therefore, this paper proposes a comprehensive trust model by fully exploiting the effects of the transaction attributes and social relationships on users’ trust. The proposed model refines the granularity of trust evaluation and improves the discrimination of recommended information. Experiments demonstrate that the proposed model performs better and predicts more accurately than the three models compared under the same circumstance.

Grid trust model based on MADM theory

2009 ◽  
Vol 28 (10) ◽  
pp. 2455-2458
Author(s):  
Yi-yu YU ◽  
Jun-hua TANG ◽  
Yue WU
Keyword(s):  
Trust Model ◽  
Model Based

scholarly journals Research on Consumer Initial Trust Model Based on Internet of Things

2021 ◽  
Vol 1769 (1) ◽  
pp. 012006
Author(s):  
Ai-Ling Wang ◽  
Lei-ming Li ◽  
Guo-ling Xu
Keyword(s):  
Internet Of Things ◽  
Trust Model ◽  
Initial Trust ◽  
Model Based
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