scholarly journals Impact of Installation Counts on Perceived Quality: A Case Study on Debian

2011 ◽  
Author(s):  
Israel Herraiz ◽  
Emad Shihab ◽  
Thanh H.D. Nguyen ◽  
Ahmed E. Hassan
Keyword(s):  
Perceived Quality

Empirical Study on Intelligent Systems Coordination – A Case Study of Intelligent Tourism

2015 ◽  
Vol 740 ◽  
pp. 966-971
Author(s):  
Rong Rong Cai ◽  
Shu Tang
Keyword(s):  
Intelligent Systems ◽  
Perceived Quality ◽  
Travel Agency ◽  
Traditional Theory ◽  
Satisfaction Index ◽  
Index Model ◽  
Tourist Satisfaction ◽  
Intelligent City

Based on the traditional theory of the intelligent systems, as well as the present study on intelligent tourism, Tourist Satisfaction Index model of Intelligent Tourism is put out in this paper. With the data collected in Nanjing, statistic materials suggest that two variables, Perceived Quality of the Intelligent Tourism and Intelligent City, play the most important roles in tourist satisfaction of intelligent tourism. The further analysis reveals that the factor under Perceived Quality of Intelligent Tourism, including Intelligent Transportation, Public Service Platform, Intelligent Hotel and Intelligent Travel Agency, as well as the factors under Intelligent City including Intelligent Governance and Intelligent Environment are the most important factors in the model.

Branding Through Sponsorship-Linked Marketing

2018 ◽  
pp. 189-212
Author(s):  
Luke Lunhua Mao ◽  
James J. Zhang
Keyword(s):  
Marketing Strategy ◽  
Brand Equity ◽  
Financial Support ◽  
Perceived Quality ◽  
Brand Experience ◽  
Sport Organizations ◽  
Company Limited ◽  
Sports Involvement ◽  
Marketing Activities

The essence of sponsorship is reciprocity. Whereas sport organizations and event promoters have increasingly relied on sponsors' resources and financial support to stage their events, many companies have also been vigorously seeking sponsorship opportunities to actualize their marketing goals, such as enhancing brand equity. This research examines the impacts of sponsorship-linked marketing activities on perceived consumer-based brand equity elements (i.e., brand loyalty, perceived quality, and brand awareness/associations) of the sponsor. This was done through a case study of how sponsorship-linked marketing strategy has shaped the development of Li Ning Company Limited, a Chinese sports apparel and equipment company. Results show that the branding effectiveness of sponsorship directly depends on event quality, perceived event-brand congruency, and brand experience, but not level of sports involvement.

scholarly journals Perceived Quality in Sports Centers in Southern Spain: A Case Study

2019 ◽  
Vol 11 (14) ◽  
pp. 3983 ◽  
Author(s):  
Alfonso Castillo-Rodriguez ◽  
Wanesa Onetti-Onetti ◽  
José Luis Chinchilla-Minguet
Keyword(s):  
Customer Loyalty ◽  
User Satisfaction ◽  
Perceived Quality ◽  
Measuring Instruments ◽  
Level Of Satisfaction ◽  
Center Activity ◽  
Different Dimensions ◽  
The City

The aim of this study was to analyze the level of satisfaction in three municipal sports centers in the city of Malaga and to learn and analyze the characteristics of users older than 40 years of age in these centers. A total of 303 persons (123 men and 180 women) from three sports centers in the city of Malaga participated in this study (M = 58.14, SD = 7.16 years). The Evaluation of Perceived Quality in Sports Services test (CECASDEP) was used, and the results demonstrated that the different dimensions studied—sports center, activity space, locker rooms, program of activities, and trainer—were very positively correlated. The level of customer loyalty increased with user satisfaction and perceived quality of services as well as the age of the person. Users were also found to be more motivated to take part in physical activities due to greater satisfaction. The highest scores were given to the trainers, who played a key role in all three sports centers. In conclusion, we gathered important insights into perceived quality in different sports centers. This information can be used by sports managers to strengthen dimensions with lower scores and improve those with higher scores. In addition, the study confirms that the level of customer loyalty is related to the perceived quality scores. Therefore, the use of measuring instruments is recommended to optimize the quality of sports services.

scholarly journals Assessing consumer-perceived food quality using conjoint analysis

2014 ◽  
Vol 17 (3) ◽  
pp. 21-31
Author(s):  
Tam Minh Le ◽  
Sébasien Le ◽  
Dzung Hoang Nguyen
Keyword(s):  
Conjoint Analysis ◽  
Consumer Demand ◽  
Quality Criteria ◽  
Perceived Quality ◽  
Subjective Quality ◽  
Sorting Task ◽  
Practical Application ◽  
Microbiological Characteristics ◽  
Objective Quality

Quality is considered the most indispensable means to compete in the marketplace for all food companies. Apart from the objective quality concerning the physical – chemical – microbiological characteristics, which links to the concept of food security; the subjective quality concerning the quality as perceived by consumers is utmost important since it links to the concept of consumer demand [1]. This paper proposed a new methodology which aimed to assess the subjective quality as follows: (1) to examine whether consumers could perceive and/or understand the quality criteria used by experts to assess the product quality, and (2) in case consumers could do, to investigate whether these expert criteria related to the consumer-perceived quality. This methodology is based on the traditional conjoint analysis combining with an add-on, the sorting task. Consumers are asked to sort 9 pictures of bananas, and then to rate the pictures according to their perception of the perceived quality presenting on the pictures. The methodology will be illustrated through a case study performed on Vietnamese consumers. The results showed that: (1) consumers could perceive the experts’ quality criteria such as bruise, shape, and color; and (2) the consumer-perceived quality related to these expert quality criteria. In addition, the results also showed that bruise was the most important attribute affect consumer appreciation of quality. For practical application, we expected that this methodology could provide useful information about the subjective quality for those researchers who want to improve the quality based on consumer demand.

scholarly journals Factors influencing conative loyalty in anthropology museum tourism

2021 ◽  
Vol 17 (2) ◽  
pp. 29-40
Author(s):  
JingJing Zheng ◽  
◽  
Huawen Shen ◽  
Ka Yin Chau ◽  
Ting Liu ◽  
...  
Keyword(s):  
Structural Equation ◽  
Perceived Quality ◽  
Equation Modeling ◽  
Emotional Attachment ◽  
Practical Applications ◽  
Museum Visitors ◽  
Emotional Factors ◽  
Visitor Satisfaction ◽  
Factors Influencing

Although service quality and customer satisfaction have been frequently discussed by scholars in tourism research, their connections with emotional factors have rarely been investigated in a museum context. The Anthropology Museum of Guangxi focuses on unique ethnic minorities, which is used as the case study in this paper. This study examines the relationships among the factors that influence visitors’ emotional attachment, satisfaction, conative loyalty, and perceived quality. Structural equation modeling (PLS-SEM) was used to model the relations among these four constructs, a 184-visitor sample is assessed, and the conceptual model supports all the proposed hypotheses. The results show positive influences among emotional attachment, visitor satisfaction, and perceived quality, which may indeed affect visitors’ conative loyalty to a specific museum. The practical applications are suggested based on findings that the conative loyalty of museum visitors is relatively influenced by their emotional connection and that emotional arousal can promote the acceptance of museum tourism.

scholarly journals Measuring usability and purchase intention for online travel booking: A case study

2019 ◽  
Vol 10 (2) ◽  
pp. 165-171 ◽  
Author(s):  
Nur Ani ◽  
Handrie Noprisson ◽  
Nazlena Mohamad Ali
Keyword(s):  
User Satisfaction ◽  
Purchase Intention ◽  
Web Applications ◽  
Perceived Quality ◽  
Online Questionnaire ◽  
User Interactions ◽  
System Usability ◽  
Efficiency And Effectiveness ◽  
Online Travel

User experience is vital in usability evaluation to understand all aspects of user interactions with a product or system. The usability includes user satisfaction, efficiency, and effectiveness to achieve certain goals. On the other hand, to support the sustainability of the business, it is necessary to know the factors that significantly affect purchase intention through online travel booking application. The main aim of this paper is to investigate the usability of online travel booking system and consumer-level factors of purchase intention in online travel booking application. The research attempt to find whether product diagnosticity influences perceived quality and product trust and generally impacts purchase intention. In this study, we select an existing online travel booking application named Traveloka. The system usability scales (SUS) were used to evaluate the usability for web applications. A total of 1,225 respondents participate in online questionnaire using Google form. Most of the respondents recruited are based in Jakarta, Indonesia. The overall SUS score is only 56.13 from 100. The results show that intention for purchase is influenced by product trust and perceived quality. Moreover, the product diagnosticity (PD) supported perceived quality (PQ) and product trust (PT), and variable of product trust (PT) also supported perceived quality (PQ).

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