Data has always played a critical part in business decision making. The digital economy is generating Tsunami of data which must be analyzed and used by both the public and private sector. Survival and citizen satisfaction may depend on how governments use big data to develop citizen-centric services. Big data analysis can lead to better transparency, less corruption and citizen satisfaction. Big data is an emerging area where models and applications are still emerging. Currently there are few, if any, models that provide guidance in developing applications. This chapter proposes a hybrid approach which can be used as a starting point for future development.