scholarly journals AppNow: Predicting Usages of Mobile Applications on Smart Phones

2012 ◽  
Author(s):  
Zhung-Xun Liao ◽  
Po-Ruey Lei ◽  
Tsu-Jou Shen ◽  
Shou-Chung Li ◽  
Wen-Chih Peng
Keyword(s):  
Mobile Applications ◽  
Smart Phones

Location Based E-commerce System

2011 ◽  
pp. 881-892
Author(s):  
Nuno André Osório Liberato ◽  
João Eduardo Quintela Alves de Sous Varajão ◽  
Emanuel Soares Peres Correia ◽  
Maximino Esteves Correia Bessa
Keyword(s):  
Mobile Devices ◽  
System Architecture ◽  
Mobile Applications ◽  
Service Providers ◽  
Smart Phones ◽  
Search Results ◽  
Desktop Computers ◽  
Product Search ◽  
Near Future ◽  
Potential Customers

Location-based mobile services (LBMS) are at present an ever growing trend, as found in the latest and most popular mobile applications launched. They are, indeed, supported by the hasty evolution of mobile devices capabilities, namely smart phones, which are becoming truer mobile pocket-computers; by users demand, always searching for new ways to benefit from technology, besides getting more contextualized and user-centred services; and, lastly, by market drive, which sees mobile devices as a dedicated way to reach customers, providing profile-based publicity, products, discounts and events. With e-commerce, products and services started arriving to potential customers through desktop computers, where they can be bought and fast delivered to a given address. However, expressions such as “being mobile”, “always connected”, “anytime anywhere” that already characterize life in the present will certainly continue to do so in the near future. Meanwhile, mobile devices centred commerce services seem to be the next step. Therefore, this paper presents a system architecture designed for location-based e-commerce systems. These systems, where location plays the most important role, enable a remote products/services search, based in user parameters: after a product search, shops with that products are returned in the search results and are displayed in a map, around the user present location; and services like obtaining more information, reserving and purchasing are made available as well. This concept represents a mix between traditional client-oriented commerce and faceless mass-oriented e-commerce, enabling a proximity-based user-contextualized system, being well capable of conveying significant advantages and facilities to both service-providers/retailers and users.

A Qualitative Resource Utilization Benchmarking for Mobile Applications

2011 ◽  
pp. 149-160
Author(s):  
Reza Rawassizadeh ◽  
Amin Anjomshoaa ◽  
A Min Tjoa
Keyword(s):  
Operating System ◽  
Resource Utilization ◽  
Mobile Phones ◽  
Mobile Applications ◽  
Smart Phones ◽  
Resource Usage ◽  
Application Development ◽  
Network Bandwidth ◽  
Power Battery ◽  
High Level

There are many mobile applications currently available on the market, which have been developed specifically for smart phones. The operating system of these smart phones is flexible enough to facilitate the high level application development. Similar to other pervasive devices, mobile phones suffer from limited amount of resources. These resources vary from the power (battery) consumption to the network bandwidth consumption. In this research the mobile resources are identified and classified. Furthermore, a monitoring approach to measure resource utilization is proposed. This monitoring tool generates traces about the resource usage which is followed by a benchmarking model which studies monitoring traces and enables users to extract qualitative information about the application from quantitative trace of resource usage.

Augmented Reality Advertisements in Tourism Marketing

2015 ◽  
pp. 125-146
Author(s):  
Evrim Celtek
Keyword(s):  
Augmented Reality ◽  
Mobile Applications ◽  
Smart Phone ◽  
Tourism Industry ◽  
Smart Phones ◽  
Customer Engagement ◽  
Tourism Marketing ◽  
Digital World ◽  
History Of ◽  
Marketing Tool

The rapid growth in the use of smart phones and respective mobile applications has created new ways for the tourism industry to market the services to customers. The growing use of smart phones is driving the mobile applications market to be one of the fastest growing media outlets in the history of consumer technology. Augmented reality, or AR, has become one of the new advertising and marketing tool. Many brands use AR to attract customers and to increase customer engagement. AR allows smart phone and tablet computer users to point their phone or tablet cameras at certain objects—be they print advertisement or even coffee cups—that trigger a 3D video. Augmented reality gives businesses opportunity to unexpectedly integrate the digital world with the real world. This chapter presents the profile of AR applications and AR advertisements in the tourism industry.

scholarly journals THE USE OF FLAT ILLUSTRATIONS IN WEBSITES AND SMART PHONES APPLICATIONS’ USER INTERFACE (UI) DESIGN

2020 ◽  
Vol 1 (2) ◽  
Author(s):  
Hanan Fouad
Keyword(s):  
User Interface ◽  
User Interfaces ◽  
Mobile Applications ◽  
Smart Phones ◽  
Brand Identity ◽  
Modern Times ◽  
Ui Design ◽  
Flat Design ◽  
Design Style

Smartphones and computers are the most usable communicative tools in modern times. This urged the need to develop softwares, webpages and mobile applications that work as a mediator between users and devices. This is in addition to user interfaces (UI) that need to be designed to help users while using these websites and mobile applications. In this paper, the researcher reviews the Flat design style and its use in UI design. Then, she studies Flat illustrations that are added to user interfaces to help users imagine things better, enhance the brand identity of the UI and make texts and interactions easier to understand. The researcher then reviewed samples of Flat illustrations done for universal user interfaces. Finally, she made a practical study where she examined the importance of using Flat illustrations in mobile app’s UI. Through which she could reach to her final results and conclusions via analysis of outputs..

Elements impacting the utilization expectation of various health-care apps in India: a study conducted on smartphone users

foresight ◽  
2020 ◽  
Vol 22 (3) ◽  
pp. 385-400
Author(s):  
Debarun Chakraborty
Keyword(s):  
Health Care ◽  
Mobile Applications ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Smart Phones ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Behavior Intention ◽  
Health Care Applications ◽  
The Impact

Purpose This paper aims to find out the impact of seven important factors towards behavior intention on various health-care applications in India. The spectacular rise of uses of smart phones in India has introduced various mobile applications in the market. The mobile applications have become very useful and popular amongst the urban consumers due to several reasons such as reducing time, effort, money, etc. Health-care applications which are used in various smart phones are still in an infancy stage in India. Health-care applications have several advantages and facilities and consumers receive few alerts or suggestions for free. Though the health-care applications have various benefits for everyone, still people are less aware of the services they provide. Fewer studies have been done on this particular subject, and people may find the apps interesting if they understand the benefits of these applications. Design/methodology/approach This study aims to find out the impact of seven factors towards behavior intention on various health-care applications in India. The 331 samples have been chosen with the help of a structured questionnaire. The researcher has used stratified random sampling to collect the data for conducting the study, and the samples have been collected from four metro cities of India, namely, Kolkata, Mumbai, Delhi and Chennai. Exploratory factor analysis and multiple regression analysis have been conducted to find out the most influencing factor towards intention with SPSS v 21. Findings The result reveals that out of seven factors, perceived usefulness, enjoyment and time are the most influencing and significant factors towards utilization expectation. The other four variables, namely, cost, increased dependability, perceived ease of use and increased protection do not have a significant impact on the dependent variable. The paper has also revealed that marketers need to penetrate the market with some innovative marketing strategies. The findings of the study is providing the hint for implementing the strategies. Originality/value The study is unique in the context of a country like India where no such studies on this subject have been conducted before.

Tourism Mobile Application Usability

2013 ◽  
Vol 5 (2) ◽  
pp. 54-70 ◽  
Author(s):  
Alessandro Inversini ◽  
Lucia Violi
Keyword(s):  
Mobile Communication ◽  
Mobile Applications ◽  
Mobile Application ◽  
Relevant Information ◽  
Tourism Industry ◽  
Smart Phones ◽  
Significant Growth ◽  
Google Play

Mobile communication is experiencing significant growth: the domain has been completely reshaped since the launch of the Apple iPhone (June 2007) and the ensuing development of so-called “smart phones”. Furthermore, together with the expansion of new mobile artifacts, mobile application markets (such as Apple iTunes Store and Android Google Play market) have contributed to the diffusion of new forms of communication within different sectors and domains. Tourism is being very much exposed to the advent of mobile applications as tools for communication and assistance during the consumption of touristic experiences. By examining a case from the tourism industry, this research highlights the importance of the usability of mobile communication in this mobile tourism (mTourism) context. mTourism usability can be achieved by emphasizing the importance of fast and reliable access to content, as well as the quality – particularly conciseness, accuracy and coverage – of the relevant information.

scholarly journals Assessment of Mobile Applications and its Uses for Home Makers.

2020 ◽  
Vol 4 (10) ◽  
pp. 94-97
Keyword(s):  
Content Analysis ◽  
Mobile Applications ◽  
Digital Technology ◽  
Technology Development ◽  
Smart Phones ◽  
Analysis Method ◽  
Content Analysis Method ◽  
Google Play

Digital technology development has made a wide demand for smart phones and its applications. The use of mobile applications is needed for all the fields. Mobile applications makes the works easy and simple. The advantage of mobile applications is to reduce the usage of computer and laptop and also the time of travelling to different places. Mobile applications are used with the help of internet. Google play store offers many mobile applications for different purpose for all the users who use smartphones. The usage of smart phones are necessary for both working and home making women. However home makers are in need of mobile applications to do their work easy and fast from home. The mobile applications that are widely used in India for doing home making works like shopping for home, banking, communication and services. In this research we are going to analyse the mobile applications that are useful for home makers to do their home making works from home without travelling to any places. Content analysis method is used for analysing the mobile applications. The mobile applications which are verified by google play store will be selected and analysed. The analysis will report on the usage of mobile applications, features and need for mobile applications. The analysed applications list will be shown in table format. Thus through this research we can find which are the mobile applications that will help home makers in doing their home making work.

scholarly journals An Evaluation Model for Measuring the Usability of Mobile Office Applications through User Interface Design Metrics

2019 ◽  
Vol 38 (3) ◽  
pp. 641-654
Author(s):  
Mariam Nosheen ◽  
Zahwa Sayed ◽  
Muhammad Saad Malik ◽  
Muhammad Abuzar Fahiem
Keyword(s):  
User Interface ◽  
Mobile Phone ◽  
Mobile Applications ◽  
Interface Design ◽  
Evaluation Model ◽  
Age Groups ◽  
Experimental Studies ◽  
Vital Role ◽  
Primary Objective ◽  
Smart Phones

Usage of mobile devices and particularly smart phones has seen an enormous hike due to the advancement of mobile phone technology in recent times. People of different age groups, one way or the other, are now connected to different mobile phone applications, such as, Social Networking, Chatting, VoIP (Voice Over Internet Protocol) applications, Gaming etc. This rapid advancement has made it necessary for user interface designers of mobile applications to design user friendly interfaces for their applications, so that users can interact and use those applications with ease irrespective of their location. Usability plays a vital role for measuring the usefulness of such applications. After examining different experimental studies on usability assessment techniques imparted by various research workers, it has been determined that there is still a great deal of requirement where application designers have to guarantee more adept and improved usability of offline mobile applications, such as, Conversion Apps, offline encyclopedia, Translation apps, business use applications (office applications) etc. The primary objective of this study is to render a model for usability metrics of measuring the usability of office applications for smart phones. The effectiveness, usefulness and reliability of the proposed model is measured through two office applications named Office Suite Pro7 for Android and Office 365 for Windows 8 touch screen Smartphone.The results of usability testing and t-test show the significance of the proposed approach. The model in this study will enable the application designers to guarantee a more adept and enhanced usability of office applications for smart phones during the designing stage.

scholarly journals Design E-Wallet as a Centralized E-wallet

2019 ◽  
Vol 9 (2) ◽  
pp. 1993-1999
Keyword(s):  
Mobile Applications ◽  
Smart Phone ◽  
Smart Phones ◽  
The World ◽  
Digital Wallets

Now days, billions of people are using smart phones all over the world and as the phone gets smarter, the new features gets added that reduces the human efforts in many fields. Smart phone makes the payment of different things such as ordering food, booking a cab, ordering grocery, booking a movie ticket via different mobile applications. These mobile applications work with the support of e-wallets which is recognized as digital wallets. This paper proposes the design of connecting different e-wallets present into a single smart phone. The proposed method will make digital payment much less cumbersome

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