Exploring the Role of Sound in Augmenting Visualization to Enhance User Engagement

2018 ◽  
Author(s):  
Meng Du ◽  
Jia-Kai Chou ◽  
Chen Ma ◽  
Senthil Chandrasegaran ◽  
Kwan-Liu Ma
Keyword(s):  
User Engagement

COMPLEMENTARY PRODUCT CATEGORIZATION AND ITS INFLUENCE ON THE MAKE, BUY, AND ALLY DECISION: AN EXPLORATORY STUDY

2020 ◽  
pp. 2150006
Author(s):  
YAMUNA BABURAJ ◽  
DANIEL TZABBAR ◽  
VADAKE NARAYANAN
Keyword(s):  
Exploratory Study ◽  
User Engagement ◽  
Technology Strategy ◽  
Knowledge Capital ◽  
Complementary Products ◽  
Personal Computing ◽  
Complementary Product ◽  
Computing Industry ◽  
Different Dimensions

The role of complementary products is becoming increasingly important in facilitating innovation and has become a pivotal aspect of an organisation’s technology strategy. To address the lack of a useful framework that captures the different dimensions of product complementarity, this paper proposes a categorization for complementary products centered on user engagement. Based on a sample of 305 make, buy, and ally decisions for 32 primary product firms in the Personal Computing industry, this paper explores the influence of the proposed categorization on its strategy decision for developing complementary products. Results suggest a nuanced categorization of product complementarity adds value to explaining the decision, with the firm’s knowledge capital having a non-trivial influence on it. This paper endeavors to contribute to the literature on platform innovation by examining significance of inter-product relationships on strategy.

EXPRESS: Effects of Payment on User Engagement in Online Courses

2021 ◽  
pp. 002224372110163
Author(s):  
Ali Goli ◽  
Pradeep K. Chintagunta ◽  
S. Sriram
Keyword(s):  
Online Courses ◽  
Massive Open Online Courses ◽  
Full Potential ◽  
User Engagement ◽  
Sunk Cost ◽  
Course Content ◽  
Sunk Cost Effect ◽  
To Receive ◽  
Cost Effect

Massive Open Online Courses (MOOCs) have the potential to democratize education by improving access. Although retention and completion rates for non-paying users have not been promising, these statistics are much brighter for users who pay to receive a certificate upon completing the course. We investigate whether paying for the certificate option can increase engagement with course content. In particular, we consider two such effects: (a) the certificate effect, which is the boost in motivation to stay engaged in order to receive the certificate; and (b) the sunk-cost effect, which arises solely because the user paid for the course. We use data from over 70 courses offered on the Coursera platform and study the engagement of individual participants at different milestones within each course. The panel nature of the data enables us to include controls for intrinsic differences between non-paying and paying users in terms of their desire to stay engaged. We find evidence that the certificate and sunk-cost effects increase user engagement by approximately 8%-9%, and 17%-20%, respectively. However, whereas the sunk-cost effect is transient and lasts only for a few weeks after payment, the certificate effect lasts until the participant reaches the grade required to be eligible to receive the certificate. We discuss the implications of our findings for how platforms and content creators may want to design course milestones and schedule the payment of course fees. Given that greater engagement tends to improve learning outcomes, our study serves as an important first step in understanding the role of prices and payment in enabling MOOCs to realize their full potential.

scholarly journals Beyond books: the concept of the academic library as learning space

2016 ◽  
Vol 117 (5/6) ◽  
pp. 308-320 ◽  
Author(s):  
Lee Fallin
Keyword(s):  
Academic Libraries ◽  
Academic Library ◽  
User Engagement ◽  
Learning Spaces ◽  
Learning Space ◽  
Content Type ◽  
Spatial Approach ◽  
Wide Range ◽  
Conceptual Paper

Purpose The paper aims to explore the issues surrounding the user conceptualisation of academic libraries. The paper will solidify the role of academic libraries as learning spaces and problematise how libraries are conceptualised by users. Design/methodology/approach The paper is a literature-based conceptual paper and draws on a wide range of literature to challenge the concept of academic libraries and presents how they are becoming reframed as different spaces. Findings The paper argues that the concept of a library is at risk. While libraries have undergone substantial changes, the concept of a library has lingered. This paper demonstrated that libraries need to proactively engage users in this debate. Originality/value The spatial approach taken by this paper demonstrates the complicity behind the user conceptualisation of libraries. Developing an understanding of this process is an important foundation for libraries to develop their user engagement.

scholarly journals THE STRUCTURAL ROLE OF USER CLASS IN CHAT INTERACTIONS ON TWITCH

2020 ◽  
Author(s):  
Tiernan Cahill
Keyword(s):  
User Engagement ◽  
Chat Rooms ◽  
Theoretical Frameworks ◽  
User Interactions ◽  
Data Set ◽  
Live Video ◽  
Analysis Techniques ◽  
Theoretical Significance ◽  
Different Types

Twitch.tv has become an important platform for video streaming, especially of games, with more than 100 million monthly users. The structure of content on the platform, which merges live video feeds with chat rooms for user feedback, problematizes existing theoretical frameworks for understanding the roles and hierarchies of different types of users. Combined with efforts to monetize user engagement for the benefit of both platform owners and user-generators of content, there is a need for greater understanding of the new interaction paradigm introduced by the platform. The present study introduces a framework for systematic, quantitative analysis of user interactions in the chat rooms associated with Twitch channels, as well as a preliminary data set. Social network analysis techniques are used to analyse the centrality and homophily of different classes of users, and the theoretical significance of these observations is briefly discussed.

scholarly journals Influencer fit post vs celebrity fit post: which one engages Instagram users more?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Arash Ahmadi ◽  
Siriwan Ieamsom
Keyword(s):  
Experimental Study ◽  
Theoretical Model ◽  
Opinion Leaders ◽  
User Engagement ◽  
Content Type ◽  
Marketing Campaign ◽  
Practical Implications ◽  
Highly Involved

Purpose The purpose of this paper is to compare the effects of the fit between two types of opinion leaders (influencer vs celebrity) and the products promoted in a fashion marketing campaign on user engagement (willingness to like and share the fit posts). Instagram involvement is examined as an applied moderator in the proposed theoretical model of this research. Methodology To test the hypotheses of the research, an experimental study was conducted. The sample was formed by female participants who were randomly assigned to one of the two conditions (fit of influencer–product vs fit of celebrity–product). Findings The results showed the superiority of the fit of influencer–product over the fit of celebrity–product on users’ engagement. It also indicates that highly involved Instagram users (vs lowly involved Instagram users) moderate the more prominent effect of the fit of influencer–product post on users‘ engagement. Practical implications The research helps brands to increase their knowledge of marketing campaigns formed through the fit of the opinion leaders with the products promoted. Value This research in addition to highlighting the role of users involved with Instagram contributes to a better understanding of the importance of promotional post fitting.

scholarly journals Smart District and Circular Economy: The Role of ICT Solutions in Promoting Circular Cities

2021 ◽  
Vol 13 (21) ◽  
pp. 11732
Author(s):  
Massimiliano Viglioglia ◽  
Matteo Giovanardi ◽  
Riccardo Pollo ◽  
Pier Paolo Peruccio
Keyword(s):  
Case Studies ◽  
Circular Economy ◽  
Decisive Role ◽  
Theoretical Background ◽  
Urban Systems ◽  
User Engagement ◽  
Urban Context ◽  
Classification Framework ◽  
The One

Cities will have a decisive role in reducing the consumption of resources and greenhouse gas emissions by 2050. Various experiences of urban regeneration have exploited Information and Communication Technology (ICT) potentialities to optimize the management of complex systems and to encourage sustainable development models. This paper investigates the role of ICT technologies in favouring emerging design for Circular Economy (CE) in the urban context. The paper starts by defining the theoretical background and subsequently presents the goal and methodology of investigation. Through a scoping review, the authors identify case studies and analyse them within the Ellen MacArthur Foundation classification framework that splits the urban context into three urban systems: buildings, mobility and products. The research focuses on nine case studies where the ICT solutions were able to promote the principles of CE. The results show, on the one hand, how data management appears to be a central issue in the optimization of urban processes and, on the other hand, how the district scale is the most appropriate to test innovative solutions. This paper identifies physical and virtual infrastructures, stakeholders and tools for user engagement as key elements for the pursuit of CE adoption in the urban context.

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