Mobile Business Applications: Designing User Interface and Architecture

Mobile Business Applications

Mobile Computing ◽

10.4018/978-1-60566-054-7.ch174 ◽

2009 ◽

pp. 2163-2168

Author(s):

Cheon-Pyo Lee

Keyword(s):

Mobile Applications ◽

Financial Management ◽

Sales Force ◽

Customer Relationship ◽

Mobile Technologies ◽

Mobile Business ◽

Sales Force Automation ◽

Business Applications ◽

Scale Usage ◽

E Mail

As an increasing number of organizations and individuals are dependent on mobile technologies to perform their tasks, various mobile applications have been rapidly introduced and used in a number of areas such as communications, financial management, information retrieval, and entertainment. Mobile applications were initially very basic and simple, but the introduction of higher bandwidth capability and the rapid diffusion of Internet-compatible phones, along with the innovations in the mobile technologies, allow for richer and more efficient applications. Over the years, mobile applications have primarily been developed in consumer-oriented areas where products such as e-mail, games, and music have led the market (Gebauer & Shaw, 2004). According to the ARC group, mobile entertainment service will generate $27 billion globally by 2008 with 2.5 billion users (Smith, 2004). Even though mobile business (m-business) applications have been slow to catch on mobile applications for consumers and are still waiting for larger-scale usage, m-business application areas have received enormous attention and have rapidly grown. As entertainment has been a significant driver of consumer-oriented mobile applications, applications such as delivery, construction, maintenance, and sales of mobile business have been drivers of m-business applications (Funk, 2003). By fall of 2003, Microsoft mobile solutions partners had registered more than 11,000 applications including e-mail, calendars and contacts, sales force automation, customer relationship management, and filed force automation (Smith, 2004). However, in spite of their huge potential and benefits, the adoption of m-business applications appears much slower than anticipated due to numerous technical and managerial problems.

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An approach to the specification of user interface templates for business applications

Proceedings of the Fifth Balkan Conference in Informatics on - BCI '12 ◽

10.1145/2371316.2371340 ◽

2012 ◽

Author(s):

Sonja Ristić ◽

Ivan Luković ◽

Slavica Aleksić ◽

Jelena Banović ◽

Ali Al-Dahoud

Keyword(s):

User Interface ◽

Business Applications

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Case Studies in Mobile Business

Handbook of Research in Mobile Business, Second Edition ◽

10.4018/978-1-60566-156-8.ch052 ◽

2009 ◽

pp. 568-577

Author(s):

Marco Garito

Keyword(s):

Case Studies ◽

Value Chain ◽

Real Life ◽

Point Of View ◽

Theoretical Point ◽

Mobile Environment ◽

Mobile Business ◽

Market Strategy ◽

Business Applications ◽

Market Situation

Th first part of this chapter deals with various mobile business applications and initiatives taken from real-life companies of which successfully implemented their go-to-market strategy in the wireless world. The structure of this chapter can be summarized into three main areas. At the beginning, the current market situation for mobile environment is described through highlighting how decreasing revenue is forcing companies to quickly innovate their offering to cope with highly intensive competition, justifying such an assumption with the flexible and open value chain. The second part is covering the Lateral Marketing approach in its main points under a theoretical point of view. Eventually, some examples of mobile applications and services are provided to reinforce the validity and need of Lateral Marketing to build reliable and durable growth.

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Data Mining and Mobile Business Data

Data Warehousing and Mining ◽

10.4018/978-1-59904-951-9.ch167 ◽

2008 ◽

pp. 2697-2703

Author(s):

Richi Nayak

Keyword(s):

Data Mining ◽

Wireless Networks ◽

Large Volume ◽

Exponential Growth ◽

Complex Data ◽

Mobile Business ◽

Business Applications ◽

Access Information ◽

Business Data

Research and practices in mobile (m-) business have seen an exponential growth in the last decade (CNN, 2002; Leisen, 2000; McDonough, 2002; Purba, 2002). M-businesses allow users to access information, perform transactions and other operations from anywhere at anytime via wireless networks. Consequently, m-business applications are generating a large volume of complex data (Magic-sw, 2002). Monitoring and mining of this data can assist m-business operators to make sound financial and organisational decisions.

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Overview and Understanding of Mobile Business in the Age of Communication

Handbook of Research in Mobile Business ◽

10.4018/978-1-59140-817-8.ch051 ◽

2011 ◽

pp. 719-727

Author(s):

Joseph. Barjis

Keyword(s):

Mobile Devices ◽

Wireless Networking ◽

Mobile Technologies ◽

Current Status ◽

Mobile Business ◽

Communication Infrastructure ◽

Future Developments ◽

Business Applications ◽

Extended Discussion

This chapter provides an introduction, review and study of mobile businesses with emphasis on its supporting mobile technologies and wireless networking. The chapter first discusses the concept of mobile business where opportunities, motivations and needs for this type of business are studied. Following this discussion, the chapter studies the current status of mobiles business, key hardware and software solutions (business applications) available on the market. The chapter also discusses different mobile devices, communication infrastructure, supporting networks and other crucial components that make businesses mobile and able to be conducted anytime and anywhere. Finally, an extended discussion is focused on issues and future developments of mobile businesses along with some recommendations, and suggestions regarding mobile business.

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