On computers and rock 'n' roll

This chapter explores how music technologies and electronic studio processes relate to altered states of consciousness in popular music. First, an overview of audio technologies such as multi-tracking, echo, and reverb is given, in order to explore their illusory capabilities. In the rock ’n’ roll music of the 1950s, studio production techniques such as distortion provided a means through which to enhance the energetic and emotive properties of the music. Later, in surf rock, effects such as echo and reverb allowed the music to evoke conceptual visions of teenage surf culture. In the 1960s and 1970s, these approaches were developed in psychedelic rock music, and space rock/space jazz. Here, warped sounds and effects allowed the music to elicit impressions of psychedelic experiences, outer space voyages, and Afrofuturist mythologies. By exploring these areas, this chapter shows how sound design can communicate various forms of conceptual meaning, including the psychedelic experience.

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“FX, Drugs, and Rock ’n’ Roll”

10.1093/oxfordhb/9780190244705.013.25 ◽

2017 ◽

Author(s):

Jenna Ward ◽

Allan Watson

Keyword(s):

Qualitative Study ◽

Working Conditions ◽

Emotional Labor ◽

Music Industry ◽

Physical Space ◽

Musical Performances ◽

Work Spaces ◽

Rock N Roll ◽

Creative Artists ◽

A Site

The music industry is characterized by stereotypical images of excess, pleasure, intensity, and play that have given rise to folklore of “sex, drugs, and rock ’n’ roll.” Through a qualitative study of sound engineers this chapter explores two main questions: To what extent is the lived reality of working in studio contexts with creative artists reflected in the stereotypical representations of “rock ’n’ roll”? To what extent is the “rock ’n’ roll vibe” an organic, voluntary state of creativity or facilitated “emotional FX” elicited by studio staff to enhance particular musical performances? The chapter demonstrates ways in which engineers and producers manage their emotions to influence and support performances from artists. These emotional labor performances aim to recast the technological, and often stark, physical space of the recording studio as a site of autonomy and play, turning work spaces into sites of pleasure and excess in sometimes uncomfortable working conditions.

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