The interactive tools like blogs, wikis, et cetera, known under the commonly acceptable name Web2.0, led to a new generation of Internet services and applications such as social networks, recommendation systems, reputation systems, et cetera, allowing for public participation in the formation of the content of the Web, and at the same time fueling an explosion of information. This information is a widely available intellectual capital. Due to the opportunities that arise from the exploitation of this information, this chapter will i) present the rationale under which these systems function, ii) summarize and apply in an indicative manner the mathematical models used to handle this information, iii) propose a general architecture of these systems and iv) describe a hybrid multifaceted algorithm that exploits the capabilities arising from this information towards a personalized inference for a specific user. The result of this work is an indication of the capabilities that arise from further exploitation of these systems.