Exploring Web Search Behavior Patterns to Personalize the Search Results

Author(s):  
Walisa Romsaiyud ◽  
Wichian Premchaiswadi
Author(s):  
Anselm Spoerri

This paper analyzes which pages and topics are the most popular on Wikipedia and why. For the period of September 2006 to January 2007, the 100 most visited Wikipedia pages in a month are identified and categorized in terms of the major topics of interest. The observed topics are compared with search behavior on the Web. Search queries, which are identical to the titles of the most popular Wikipedia pages, are submitted to major search engines and the positions of popular Wikipedia pages in the top 10 search results are determined. The presented data helps to explain how search engines, and Google in particular, fuel the growth and shape what is popular on Wikipedia.


Author(s):  
Veronica Maidel ◽  
Dmitry Epstein

Web search has become an integral part of everyday online activity. Existing research on search behavior offers an extensive and detailed account of what searchers do when they encounter the search results pages. Yet, there is limited inquiry into what drives the particular search decisions that are being made and what contextual factors drive this behavior. This study provides a user-centric inquiry focused on in-depth detailed investigation of search-related decision-making processes. It builds on data collected through analysis of structured observations of young adults performing searches on their personal laptops. It focuses explicitly on the decisions the users make after completing a query and facing a list of search results. The study reveals a pattern of sophisticated use of a variety of explicit cues, tacit and contextual knowledge, as well as employment of an incremental search strategy.


2021 ◽  
Vol 12 ◽  
Author(s):  
Masaki Suzuki ◽  
Yusuke Yamamoto

In this study, we analyzed the relationship between confirmation bias, which causes people to preferentially view information that supports their opinions and beliefs, and web search behavior. In an online user study, we controlled confirmation bias by presenting prior information to participants that manipulated their impressions of health search topics and analyzed their behavioral logs during web search tasks. We found that web search users with poor health literacy and negative prior beliefs about the health search topic did not spend time examining the list of web search results, and these users demonstrated bias in webpage selection. In contrast, web search users with high health literacy and negative prior beliefs about the search topic spent more time examining the list of web search results. In addition, these users attempted to browse webpages that present different opinions. No significant difference in web search behavior was observed between users with positive prior beliefs about the search topic and those with neutral belief.


2021 ◽  
pp. 089443932110068
Author(s):  
Aleksandra Urman ◽  
Mykola Makhortykh ◽  
Roberto Ulloa

We examine how six search engines filter and rank information in relation to the queries on the U.S. 2020 presidential primary elections under the default—that is nonpersonalized—conditions. For that, we utilize an algorithmic auditing methodology that uses virtual agents to conduct large-scale analysis of algorithmic information curation in a controlled environment. Specifically, we look at the text search results for “us elections,” “donald trump,” “joe biden,” “bernie sanders” queries on Google, Baidu, Bing, DuckDuckGo, Yahoo, and Yandex, during the 2020 primaries. Our findings indicate substantial differences in the search results between search engines and multiple discrepancies within the results generated for different agents using the same search engine. It highlights that whether users see certain information is decided by chance due to the inherent randomization of search results. We also find that some search engines prioritize different categories of information sources with respect to specific candidates. These observations demonstrate that algorithmic curation of political information can create information inequalities between the search engine users even under nonpersonalized conditions. Such inequalities are particularly troubling considering that search results are highly trusted by the public and can shift the opinions of undecided voters as demonstrated by previous research.


Author(s):  
Nikitha Rao ◽  
Chetan Bansal ◽  
Thomas Zimmermann ◽  
Ahmed Hassan Awadallah ◽  
Nachiappan Nagappan

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