A comparative study of potential of various social networks for target brand marketing

2016 ◽  
Author(s):  
Tripti Agrawal ◽  
Archana Singhal ◽  
Shikha Agarwal
Keyword(s):  
Social Networks ◽  
Comparative Study ◽  
Brand Marketing

scholarly journals Evaluation of M-Payment Technology and Sectoral System Innovation—A Comparative Study of UK and Indian Models

Electronics ◽  
2019 ◽  
Vol 8 (11) ◽  
pp. 1282 ◽  
Author(s):  
Heather Webb ◽  
Shubo Liu ◽  
Min-Ren Yan
Keyword(s):  
Social Networks ◽  
Comparative Study ◽  
Open Innovation ◽  
Business Models ◽  
Innovation Systems ◽  
Service Systems ◽  
System Innovation ◽  
Mobile Payments ◽  
Innovation Model ◽  
The Uk

The paper constructs a sectoral system of innovation model specifically for the mobile payments (m-payments) sector. Both the UK and Indian sectoral system of innovation were studied in regards of the actors involved in providing the m-payment service with an emphasis on emergent business models. We integrated open innovation and Ogle’s ideas into our model and demonstrated the importance of active agency in shaping innovation systems, for example in leveraging existing social networks. The research draws upon original interviews with companies and regulators in both India and the UK. Our overall conclusion is that the m-payments sectoral system of innovation in India is more customer-oriented and far-reaching as compared to the practices in UK. It concludes that no matter the context, the importance of integrating firms’ activity into integrated service systems in demand-driven innovation is key for success.

scholarly journals A Comparative Study of Subgraph Matching Isomorphic Methods in Social Networks

IEEE Access ◽  
2018 ◽  
Vol 6 ◽  
pp. 66621-66631 ◽  
Author(s):  
TingHuai Ma ◽  
Siyang Yu ◽  
Jie Cao ◽  
Yuan Tian ◽  
Abdullah Al-Dhelaan ◽  
...  
Keyword(s):  
Social Networks ◽  
Comparative Study ◽  
Subgraph Matching

Predicting The Cricket Match Outcome Using Crowd Opinions On Social Networks: A Comparative Study Of Machine Learning Methods

2017 ◽  
Vol 30 (1) ◽  
pp. 63-76 ◽  
Author(s):  
Raza Ul Mustafa ◽  
M. Saqib Nawaz ◽  
M. Ikram Ullah Lali ◽  
Tehseen Zia ◽  
Waqar Mehmood
Keyword(s):  
Machine Learning ◽  
Social Networks ◽  
Comparative Study ◽  
Learning Methods ◽  
Machine Learning Methods

scholarly journals Informative analysis about the COVID-19 Alarm State on the front pages of the Spanish newspapers: Comparative study between El País, El Mundo, ABC and 20 Minutos: Estudio comparativo de El País, El Mundo, ABC y 20 Minutos

2020 ◽  
Vol 7 (14) ◽  
pp. 172-208
Author(s):  
Concepción Gómez López ◽  
◽  
Silvia Alende Castro ◽  
Keyword(s):  
Social Networks ◽  
Comparative Study ◽  
The State ◽  
Exploratory Analysis ◽  
Psychological Barrier ◽  
The Media ◽  
Graphic Elements ◽  
Special Relevance ◽  
Previous Step

The present investigation studies the use of some tools in the discourse informative of the covers of the newspaper to explain the causes and consequences of the State of Alarm during the first week of confinement. As a previous step, a survey was carried out on social networks to capture opinion trends regarding the information disseminated by the media during the confinement The aim has been developed from the corpus created with 132 informative pieces (texts and images) published in the four newspaper headlines in paper with more diffusion according to the data published by the EGM. To delimit the period of study (14 of March-22 of March of 2020) we took like reference two facts that had special relevance in the crisis propitiate by the coronavirus: The statement of the State of Alarm and the overcoming the psychological barrier of the first 1000 died in Spain by the pandemic. Inside this frame temporal of a week, built the sample from the holders and images published in the 32 covers selected for this investigation that answered to the criteria prefixed for the research. With the data obtained, realized and no exploratory analysis to determine the use of the following journalistic resources in the covers: the informative sources, thematic, informative gender and accompaniment of photographs or other graphic elements.

Sign in / Sign up

Export Citation Format

Share Document