An Empirical Study on the Relationship Marketing Mechanism: A Psychological Contract Perspective

2012 ◽  
Author(s):  
HaiCheng Luo
Keyword(s):  
Empirical Study ◽  
Relationship Marketing ◽  
Psychological Contract ◽  
The Relationship

scholarly journals The Event Communication Vector of Efficiency of Moroccan Large Companies

2016 ◽  
Vol 11 (1) ◽  
pp. 121
Author(s):  
Najwa El Omari ◽  
Toufik Majdi
Keyword(s):  
Empirical Study ◽  
Relationship Marketing ◽  
Daily Life ◽  
Added Value ◽  
Real Component ◽  
Large Company ◽  
The Spectator ◽  
Social Message ◽  
The Impact ◽  
The Relationship

<p>The event communication has for objective to give another dimension to the company or to the brand, by bringing it out of its daily life and by developing relations with its target public, around their centers of interests. It may be by sharing the same passions, by making live feelings to a group, by federating and by creating links; because today we need a more emotional and more real component.</p><p>Since a few years, the event communication seems to be "revisited" by companies and appears to stand out as an alternative to media or other more traditional tools. For the upholders of the relationship marketing, this communication delivers “a social message which affects the spectator or the auditor in its inhalation to be a part of a social, sports or artistic community” (Perlstein and Picket, 1985).</p><p>Therefore, we are going to expose our researches and would try to answer the following problem: "what is the impact of the event communication on the Moroccan large company, independently of any different parasite variable? ".</p><p>The objective of our research is to try to make notions understand around the event communication, and especially the evaluation of its added value on the efficiency of the Moroccan large company. To try to answer these questions derived of our problem, our research will concentrate on: a first theoretical part around a set of concepts, a second part will be the object of an empirical study.</p>

scholarly journals Mediation framework connecting knowledge contract, psychological contract, employee retention, and employee satisfaction: An empirical study

2021 ◽  
Vol 13 ◽  
pp. 184797902110040
Author(s):  
Sunanda Nayak ◽  
Debasish Jena ◽  
Srikanta Patnaik
Keyword(s):  
Theoretical Model ◽  
Empirical Study ◽  
Psychological Contract ◽  
Employee Satisfaction ◽  
Employee Retention ◽  
Knowledge Integration ◽  
North India ◽  
Employment Relations ◽  
Job Outcomes ◽  
The Relationship

The present research is inclined to study the relationship between two important forms of “Contract” in employment relations, psychological contract and knowledge contract, and job outcomes, i.e. employee retention and employee satisfaction. For this purpose, the data were collected from 268 employees working in the IT sector from North India. The results suggest the mediating impact of the psychological contract in the relationship between knowledge contract and job outcomes. Besides, this study develops a theoretical model that establishes the relationship between knowledge sharing and knowledge integration that plays a major role in employee satisfaction as well as retention of employees in the organization.

PENGARUH INPUT PROSES RELATIONSHIP MARKETING TERHADAP OUTPUT PROSES RELATIONSHIP MARKETING

2019 ◽  
Vol 27 (2) ◽  
pp. 190-206
Author(s):  
Surawan Setya Budi S
Keyword(s):  
Relationship Marketing ◽  
Research Use ◽  
Measuring Instrument ◽  
Total Quality ◽  
Input Process ◽  
Customer Expectations ◽  
Simultaneous Test ◽  
Marketing Process ◽  
Process Understanding ◽  
The Relationship

This research use relationship marketing teory which applied 4 factor of input process understanding customer expectations, building service partnerships, empowiring employers, and total quality management, and output relationship marketing process: customer satisfaction and customer layalty. The objective of this research is to find out wich factors of input process that has more impact on the output process in relationship marketing. There are 60 trusted correspondencea from Grand Inna Malioboro Hotel customer whom at least have been stayed at the hotel three times. The method of collecting data in these research use questioners and Likert scale measuring instrument 5 points that will be tested by the instrument and analyzed by using regressision analysi the simultaneous test of variabel for the relationship marketing input s. The result of the instrument shows the items used are valid and reliable. It displays the outpout process passed the assumtions test, while the signifikacant relationship marketingto the output of relationtionship marketing, For the passive test of vareable input process relationship marketing with the ouput process relationship marketing shows all significant variables unless vareabel understands customer expectations does not have a significant effect on the process of output relationship marketing

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