Engaging Customers in Value Co-creation: The Emergence of Customer Readiness

2011 International Joint Conference on Service Sciences ◽

10.1109/ijcss.2011.34 ◽

2011 ◽

Cited By ~ 4

Author(s):

Wenkai Wang ◽

Peihua Hsieh ◽

Hsiuju Rebecca Yen

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