Neural Basis For The Brain Responses To The Marketing Messages: an High Resolution EEG study

2006 ◽  
Author(s):  
Fabio Babiloni ◽  
Vittorio Meroni ◽  
Laura Astolfi ◽  
Febo Cincotti ◽  
Donatella Mattia ◽  
...  
Keyword(s):  
High Resolution ◽  
Neural Basis ◽  
Brain Responses ◽  
The Brain ◽  
Marketing Messages ◽  
High Resolution Eeg

Neural Basis for Brain Responses to TV Commercials: A High-Resolution EEG Study

2008 ◽  
Vol 16 (6) ◽  
pp. 522-531 ◽  
Author(s):  
L. Astolfi ◽  
F. De Vico Fallani ◽  
F. Cincotti ◽  
D. Mattia ◽  
L. Bianchi ◽  
...  
Keyword(s):  
High Resolution ◽  
Neural Basis ◽  
Brain Responses ◽  
Tv Commercials ◽  
High Resolution Eeg

scholarly journals Neural Correlates of Group Bias During Natural Viewing

2018 ◽  
Vol 29 (8) ◽  
pp. 3380-3389
Author(s):  
Timothy J Andrews ◽  
Ryan K Smith ◽  
Richard L Hoggart ◽  
Philip I N Ulrich ◽  
Andre D Gouws
Keyword(s):  
Time Course ◽  
Social Groups ◽  
Sensory Information ◽  
Brain Regions ◽  
Group Differences ◽  
Neural Basis ◽  
Brain Responses ◽  
The World ◽  
High Level ◽  
The Brain

Abstract Individuals from different social groups interpret the world in different ways. This study explores the neural basis of these group differences using a paradigm that simulates natural viewing conditions. Our aim was to determine if group differences could be found in sensory regions involved in the perception of the world or were evident in higher-level regions that are important for the interpretation of sensory information. We measured brain responses from 2 groups of football supporters, while they watched a video of matches between their teams. The time-course of response was then compared between individuals supporting the same (within-group) or the different (between-group) team. We found high intersubject correlations in low-level and high-level regions of the visual brain. However, these regions of the brain did not show any group differences. Regions that showed higher correlations for individuals from the same group were found in a network of frontal and subcortical brain regions. The interplay between these regions suggests a range of cognitive processes from motor control to social cognition and reward are important in the establishment of social groups. These results suggest that group differences are primarily reflected in regions involved in the evaluation and interpretation of the sensory input.

scholarly journals The Track of Brain Activity during the Observation of TV Commercials with the High-Resolution EEG Technology

2009 ◽  
Vol 2009 ◽  
pp. 1-7 ◽  
Author(s):  
Laura Astolfi ◽  
Giovanni Vecchiato ◽  
Fabrizio De Vico Fallani ◽  
Serenella Salinari ◽  
Febo Cincotti ◽  
...  
Keyword(s):  
High Resolution ◽  
Brain Activity ◽  
Normal Subjects ◽  
Significant Information ◽  
Cortical Areas ◽  
Brodmann Areas ◽  
Tv Commercials ◽  
Tv Commercial ◽  
The Brain ◽  
High Resolution Eeg

We estimate cortical activity in normal subjects during the observation of TV commercials inserted within a movie by using high-resolution EEG techniques. The brain activity was evaluated in both time and frequency domains by solving the associate inverse problem of EEG with the use of realistic head models. In particular, we recover statistically significant information about cortical areas engaged by particular scenes inserted within the TV commercial proposed with respect to the brain activity estimated while watching a documentary. Results obtained in the population investigated suggest that the statistically significant brain activity during the observation of the TV commercial was mainly concentrated in frontoparietal cortical areas, roughly coincident with the Brodmann areas 8, 9, and 7, in the analyzed population.

Consciousness

2018 ◽  
Author(s):  
Anil K. Seth
Keyword(s):  
Conscious Experience ◽  
Real Problem ◽  
Active Inference ◽  
Biological Mechanisms ◽  
Specific Content ◽  
Brain Responses ◽  
Biomimetic Approach ◽  
Multiple Levels ◽  
In Virtue Of ◽  
The Brain

Consciousness is perhaps the most familiar aspect of our existence, yet we still do not know its biological basis. This chapter outlines a biomimetic approach to consciousness science, identifying three principles linking properties of conscious experience to potential biological mechanisms. First, conscious experiences generate large quantities of information in virtue of being simultaneously integrated and differentiated. Second, the brain continuously generates predictions about the world and self, which account for the specific content of conscious scenes. Third, the conscious self depends on active inference of self-related signals at multiple levels. Research following these principles helps move from establishing correlations between brain responses and consciousness towards explanations which account for phenomenological properties—addressing what can be called the “real problem” of consciousness. The picture that emerges is one in which consciousness, mind, and life, are tightly bound together—with implications for any possible future “conscious machines.”

Analysis of the connection redundancy in functional networks from high-resolution EEG: A preliminary study

2009 ◽  
Author(s):  
F. De Vico Fallani ◽  
R.F. Aparecido ◽  
C.L. Da Fontoura ◽  
D. Mattia ◽  
F. Cincotti ◽  
...  
Keyword(s):  
High Resolution ◽  
Functional Networks ◽  
Preliminary Study ◽  
High Resolution Eeg

scholarly journals High resolution MRI of the brain at 4.7 Tesla using fast spin echo imaging

2003 ◽  
Vol 76 (909) ◽  
pp. 631-637 ◽  
Author(s):  
E De Vita ◽  
D L Thomas ◽  
S Roberts ◽  
H G Parkes ◽  
R Turner ◽  
...  
Keyword(s):  
High Resolution ◽  
Spin Echo ◽  
Fast Spin Echo ◽  
High Resolution Mri ◽  
The Brain ◽  
Fast Spin
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