A Generic Framework for Recommendations Based on User Data Aggregation

2016 ◽  
Author(s):  
Vinod Keshav Seetharamu ◽  
Sailesh Sathish ◽  
Abhishek Kumar ◽  
Kapil Kumar
Keyword(s):  
Data Aggregation ◽  
Generic Framework ◽  
User Data

scholarly journals Data-Driven Personas for Enhanced User Understanding: Combining Empathy with Rationality for Better Insights to Analytics

2020 ◽  
Vol 4 (1) ◽  
pp. 1-17 ◽  
Author(s):  
Bernard J. Jansen ◽  
Joni O. Salminen ◽  
Soon-Gyo Jung
Keyword(s):  
Decision Making ◽  
Data Aggregation ◽  
Data Science ◽  
Data Driven ◽  
Digital Marketing ◽  
Interaction Technique ◽  
Unit Of Analysis ◽  
Interactive Tools ◽  
Health Marketing ◽  
User Data

AbstractPersona is a common human-computer interaction technique for increasing stakeholders’ understanding of audiences, customers, or users. Applied in many domains, such as e-commerce, health, marketing, software development, and system design, personas have remained relatively unchanged for several decades. However, with the increasing popularity of digital user data and data science algorithms, there are new opportunities to progressively shift personas from general representations of user segments to precise interactive tools for decision-making. In this vision, the persona profile functions as an interface to a fully functional analytics system. With this research, we conceptually investigate how data-driven personas can be leveraged as analytics tools for understanding users. We present a conceptual framework consisting of (a) persona benefits, (b) analytics benefits, and (c) decision-making outcomes. We apply this framework for an analysis of digital marketing use cases to demonstrate how data-driven personas can be leveraged in practical situations. We then present a functional overview of an actual data-driven persona system that relies on the concept of data aggregation in which the fundamental question defines the unit of analysis for decision-making. The system provides several functionalities for stakeholders within organizations to address this question.

An Overview of Data Aggregation Architecture for Real-Time Tracking with Sensor Networks

2006 ◽  
Author(s):  
Tian He ◽  
Lin Gu ◽  
Liqian Luo ◽  
Ting Yan ◽  
John A. Stankovic ◽  
...  
Keyword(s):  
Sensor Networks ◽  
Real Time ◽  
Data Aggregation ◽  
Real Time Tracking

A New User-controlled and Efficient Encrypted Data Sharing Model in Cloud Storage

2019 ◽  
Vol 13 (4) ◽  
pp. 356-363
Author(s):  
Yuezhong Wu ◽  
Wei Chen ◽  
Shuhong Chen ◽  
Guojun Wang ◽  
Changyun Li
Keyword(s):  
Data Sharing ◽  
Data Security ◽  
Cloud Storage ◽  
Screening Program ◽  
Original Data ◽  
Third Party ◽  
Active System ◽  
Encrypted Data ◽  
Active User ◽  
User Data

Background: Cloud storage is generally used to provide on-demand services with sufficient scalability in an efficient network environment, and various encryption algorithms are typically applied to protect the data in the cloud. However, it is non-trivial to obtain the original data after encryption and efficient methods are needed to access the original data. Methods: In this paper, we propose a new user-controlled and efficient encrypted data sharing model in cloud storage. It preprocesses user data to ensure the confidentiality and integrity based on triple encryption scheme of CP-ABE ciphertext access control mechanism and integrity verification. Moreover, it adopts secondary screening program to achieve efficient ciphertext retrieval by using distributed Lucene technology and fine-grained decision tree. In this way, when a trustworthy third party is introduced, the security and reliability of data sharing can be guaranteed. To provide data security and efficient retrieval, we also combine active user with active system. Results: Experimental results show that the proposed model can ensure data security in cloud storage services platform as well as enhance the operational performance of data sharing. Conclusion: The proposed security sharing mechanism works well in an actual cloud storage environment.

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