Ứng dụng Fuzzy Analytic Network Process và Goal Programming trong lựa chọn nhà cung ứng xanh

2017 ◽  
Vol 50 ◽  
pp. 50
Author(s):  
Trần Thị Nhật Hồng ◽  
Trần Thị Mỹ Dung ◽  
Huỳnh Tấn Phong ◽  
Lê Thị Diễm Phương ◽  
Trương Hoàng Thơ
Keyword(s):  
Goal Programming ◽  
Analytic Network Process ◽  
Network Process ◽  
Fuzzy Analytic Network Process

Proposing a Quantitative Model Towards Building Trust in B2C E-Commerce

2018 ◽  
Vol 9 (1) ◽  
pp. 36-53 ◽  
Author(s):  
Mahmoud Zamani ◽  
Changiz Valmohammadi
Keyword(s):  
Evaluation Criteria ◽  
Analytic Network Process ◽  
Quantitative Model ◽  
Important Indicator ◽  
Building Trust ◽  
Proposed Model ◽  
Network Process ◽  
Interdependent Relationships ◽  
Novel Model ◽  
Fuzzy Analytic Network Process

This article aims to develop a novel model for ranking the parameters that influence the building of trust on online shopping in the context of Iran. A multi-criteria decision making (MCDM) model based on a fuzzy analytic network process (ANP) method is developed to systematically clarify the interdependent relationships among the evaluation criteria of trust and then, scientifically evaluate the feasible parameters and rank the priorities of the trust. The results of the proposed model reveal that under the characteristics of trustor (TR) sub-factors, the most important indicator which can affect the trust is propensity to trust. Furthermore, regarding the characteristics of trustee (TE) sub-factors, data quality with a priority of 0.064 is the most important indicator. Also, in the environmental factors (EN) sub-factors, promotions and advertising with a weight of 0.151 is the most significant indicator.

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