Understanding social commerce adoption: An extension of the Technology Acceptance Model

2012 ◽  
Author(s):  
Pei-Lee. Teh ◽  
Pervaiz Khalid. Ahmed
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Social Commerce ◽  
Acceptance Model

Technology Acceptance Model and Stimulus-Organism Response for the Use Intention of Consumers in Social Commerce

2019 ◽  
Vol 15 (2) ◽  
pp. 93-101 ◽  
Author(s):  
Youngkeun Choi
Keyword(s):  
Decision Making ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Undergraduate Students ◽  
Cognitive Process ◽  
Ease Of Use ◽  
Social Commerce ◽  
User Intention ◽  
Acceptance Model ◽  
Affective Process

This article examined two aspects of user decision making for social commerce and suggested technology acceptance model as cognitive process and stimulus-organism response as affective process to explain the people's behaviors. Research methodology is a survey for undergraduate students, which was conducted in December 2013 on a popular social commerce site (www.ticketmonster.co.kr). In the results, first, usefulness and ease of use are shown to increase user intention of social commerce. Second, joy and pride increase user intention of social commerce, while fear decreases it.

scholarly journals Determinan Individu Untuk Social Commerce: Kajian Theory of Planned Behavior dan Technology Acceptance Model

2019 ◽  
Vol 15 (1) ◽  
pp. 48-60
Author(s):  
Amir Hidayatulloh
Keyword(s):  
Social Media ◽  
Theory Of Planned Behavior ◽  
Technology Acceptance ◽  
Planned Behavior ◽  
Technology Acceptance Model ◽  
Perceived Usefulness ◽  
Analysis Tool ◽  
Social Commerce ◽  
Purposive Sampling ◽  
Acceptance Model

The objective of study is to determine the determinants of social media use for social commerce. These factors are associated with theory of planned behavior and technology acceptance model. Population in this study is internet users, while the sample of this study is social media users. Sampling technique using purposive sampling. Criteria used is respondent who have made purchase through social media at least two time the purchase. This research uses SEMPLS analysis tool, in this case that is WarpPLS. Result of this study is perceived usefulness, perceived easy have a positive effect on users attitude towards social media, which ultimately the users attitude towards social media also affect the intention of respondent to make purchase through social media (social commerce). In addition, perceived usefulness is affect the perceived ease use. However, perceived usefulness, subjective norm, and perceived behavior control has no effect on the respondents intention to make purchase through social media.Tujuan penelitian ini adalah untuk mengetahui faktor penentu penggunaan media sosial untuk social commerce. Faktor tersebut dikaitkan dengan theory of planned behavior dan technology acceptance model. Populasi dalam penelitian ini adalah pengguna internet, sedangkan sampel penelitian ini adalah pengguna media sosial. Teknik pengambilan sampel menggunakan purposive sampling. Kriteria yang digunakan yaitu responden yang telah melakukan pembelian melalui media sosial minimal dua kali pembelian. Penelitian ini menggunakan alat analisis SEMPLS, dalam hal ini yaitu WarpPLS. Penelitian ini memperoleh hasil bahwa persepsi kegunaan, kemudahaan penggunaan persepsian berpengaruh positif terhadap sikap pengguna terhadap media sosial, yang akhirnya sikap pengguna terhadap media sosial juga mempengaruhi niat responden untuk melakukan pembelian melalui media sosial. Selain itu, kegunaan persepsian dipengaruhi oleh kemudahaan penggunaan persepsian. Namun, kegunaan persepsian, norma subjektif, dan kontrol perilaku persepsian tidak berpengaruh pada niat responden untuk melakukan pembelian melalui media sosial.

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