Adoption Factors of Mobile Services

The enhanced capabilities of mobile handsets are starting to include activities previously associated with traditional desktop computing capabilities. This extends the mobile handset from being used for connectivity to a range of purposes in both consumer and intelligent networks. This chapter examines the development of mobile service applications from current consumer telecommunication applications including context based services (such as location based services) to mobile internet-based services and the forthcoming applications for intelligent networks. Developments of both consumer and industry services in sectors with complex operations are examined in terms of service interactions by reviewing the adoption factors and the provision of services in terms of service characteristics and business models. This chapter develops conceptual frameworks for better understanding mobile services and mobile use in the context of intelligent networks along with emerging consumer applications.

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The Development of Mobile Service Applications for Consumers and Intelligent Networks

Mobile Services Industries, Technologies, and Applications in the Global Economy - Advances in E-Business Research ◽

10.4018/978-1-4666-1981-4.ch017 ◽

2012 ◽

pp. 273-289 ◽

Cited By ~ 1

Author(s):

Rebecca De Coster ◽

Abdulrhman Albesher

Keyword(s):

Business Models ◽

Mobile Services ◽

Mobile Internet ◽

Location Based Services ◽

Mobile Service ◽

Intelligent Networks ◽

Service Characteristics ◽

Adoption Factors ◽

Provision Of Services ◽

Mobile Handset

The enhanced capabilities of mobile handsets are starting to include activities previously associated with traditional desktop computing capabilities. This extends the mobile handset from being used for connectivity to a range of purposes in both consumer and intelligent networks. This chapter examines the development of mobile service applications from current consumer telecommunication applications including context based services (such as location based services) to mobile internet-based services and the forthcoming applications for intelligent networks. Developments of both consumer and industry services in sectors with complex operations are examined in terms of service interactions by reviewing the adoption factors and the provision of services in terms of service characteristics and business models. This chapter develops conceptual frameworks for better understanding mobile services and mobile use in the context of intelligent networks along with emerging consumer applications.

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Evaluation of mobile services and substantial adoption factors with Analytic Hierarchy Process (AHP)

Telecommunications Policy ◽

10.1016/j.telpol.2012.09.007 ◽

2013 ◽

Vol 37 (10) ◽

pp. 915-929 ◽

Cited By ~ 72

Author(s):

Shahrokh Nikou ◽

József Mezei

Keyword(s):

Analytic Hierarchy Process ◽

Mobile Services ◽

Analytic Hierarchy ◽

Adoption Factors ◽

Hierarchy Process

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Customer Perspectives of Mobile Services

Information Systems and New Applications in the Service Sector ◽

10.4018/978-1-60960-138-6.ch002 ◽

2011 ◽

pp. 15-30

Author(s):

Banu Kargin ◽

Nuri Basoglu ◽

Tugrul Daim

Keyword(s):

Consumer Satisfaction ◽

Mobile Services ◽

The Other ◽

External Influence ◽

Image Content ◽

Factors Affecting ◽

Adoption Factors ◽

Factors Influencing ◽

Other Hand ◽

Adoption Of Innovation

This chapter addresses simple but effective framework for adoption factors of mobile services. The framework synthesizes, refines, and extends current approaches to explain adoption factors. The study started with a background research to identify factors determining the adoption of innovation and mobile services. Then, study is continued with a survey which had questions about two types of mobile services according to current adoption status of these services. For the first type of service, SMS had been selected as a widely used, already adopted service to seek for factors affecting consumer satisfaction. The second type of service was not currently widely adopted service in the market as opposed to already used SMS, which is called “Pocket Info&Enjoy” service in the paper. Pocket Info&Enjoy, which is information based service, had been described in the survey and asked questions to identify factors determining attitude to use this new service. Most of the findings were in line with literature, for an already adopted service, usefulness and attitude are direct factors influencing consumer satisfaction. On the other hand, usefulness and external influence are direct and personalization, image, content, mobility, entertainment are indirect determinants of consumer’s attitude towards using new mobile services.

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