Analysis of online travel market segmentation based on behavioral intention factors with TALC model in Jakarta

2016 ◽  
Author(s):  
Evelyn Hendriana ◽  
Indry Aristianto Pradipta ◽  
Weny Cheng ◽  
Annetta Gunawan ◽  
Arbi Siti Rabiah
Keyword(s):  
Market Segmentation ◽  
Behavioral Intention ◽  
Online Travel

Understanding the Sources of Online Travel Information

2017 ◽  
Vol 57 (1) ◽  
pp. 116-128 ◽  
Author(s):  
Youngjoon Choi ◽  
Benjamin Hickerson ◽  
Deborah Kerstetter
Keyword(s):  
Behavioral Intention ◽  
Visual Cues ◽  
Psychological Effects ◽  
Destination Marketing ◽  
Visual Cue ◽  
Travel Information ◽  
Star Rating ◽  
Information Credibility ◽  
Online Travel ◽  
Technological Perspective

Given that online travel media enable multilateral communication patterns in destination marketing, this study investigates technical attributes presenting the number and type of source-related visual cues. From a technological perspective, the sources of online travel information can be conceptualized in terms of specialization, endorsement, and other users’ star rating to reflect technological functions and psychological effects. An experiment with a 2 (specialization: a generalist website vs. a specialist website) × 2 (endorsement: absence vs. presence) × 3 (star rating: low vs. medium vs. high) factorial between-subjects design was conducted to test the relationships between source-related visual cues, cue-induced perceptions, information credibility, and destination images. This study found that each source-related visual cue produced distinctive psychological effects on a tourist’s perceptions. Furthermore, these cue-induced perceptions were influential to tourists’ judgment of information credibility, which was positively related to destination images and behavioral intention.

scholarly journals Participatory, Tourist Consumer Behavior-Based, Integrated Tourism Marketing Plan For Chainat Province

2013 ◽  
Vol 6 (1) ◽  
pp. 117-126
Author(s):  
Nak Gulid ◽  
Aurathai Lertwannawit
Keyword(s):  
Regression Analysis ◽  
Quantitative Analysis ◽  
Consumer Behavior ◽  
Market Segmentation ◽  
Central Region ◽  
Behavioral Intention ◽  
Marketing Plan ◽  
Product Positioning ◽  
Tourism Marketing ◽  
Tourism Product

This research aims to study Tourist Consumer Behavior, Tourism Market Segmentation, and Tourism Product Positioning in Chainat Province, Thailand. Quantitative analysis is employed in this study. Four hundred Thai tourists who have traveled to Chainat province at least once are the respondents who filled out the questionnaires. Multiple regression analysis has been used in this study. The majority of the Thai tourists are single females between the ages of 25 and 34, employees in the private sector with monthly incomes lower than Baht 10,000 (about USD 300), and are residents in the central region of Thailand. The results show that attitude toward destination, behavioral intention, and destination equity has strong influences on tourist consumer behavior.

scholarly journals USER ACCEPTANCE OF ONLINE TRAVEL AGENTS AGENT FOR MILLENIALS AND GEN Z

2019 ◽  
Vol 3 (2) ◽  
pp. 375
Author(s):  
Muhammad Faikar Thaufan Lubis ◽  
Filda Rahmiati
Keyword(s):  
Behavioral Intention ◽  
Structural Equation ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Travel Agents ◽  
Use Of Technology ◽  
Perceived Security ◽  
Use Behavior ◽  
Online Travel

Pariwisata adalah salah satu sektor yang berkontribusi paling besar terhadap perekonomian suatu negara. Selain itu, ia berkontribusi paling besar bagi pembangunan berkelanjutan seperti di Indonesia. Salah satu pemain pariwisata adalah agen perjalanan online yang melayani kebutuhan wisatawan sebelum bepergian. Karena itu, penting bagi agen perjalanan untuk memenuhi kebutuhan wisatawan. Tujuan dari penelitian ini adalah untuk menentukan penerimaan pengguna terhadap agen perjalanan online di Gen Z dan Millennials. Penelitian ini dilakukan untuk mempelajari model Unified Theory Acceptance dan Use of Technology 2 (UTAUT2). Populasi dari penelitian ini adalah semua orang yang pernah membeli tiket dan / atau memesan akomodasi di Agen Perjalanan Online menggunakan purposive sampling non-probabilitas. Penelitian ini mengumpulkan data dengan menyebarkan kuesioner elektronik (e-kuesioner). 200 responden memenuhi kriteria dalam penelitian ini. Untuk menganalisis data, Partial Least Square - Structural Equation Model (PLS-SEM) dianalisis menggunakan SmartPLS 3.2.8. Hasil penelitian ini menunjukkan bahwa Pengaruh Sosial, Motivasi Hedonik, dan Kebiasaan berpengaruh signifikan terhadap Behavioral Intention. Behavioral Intention juga memiliki pengaruh signifikan terhadap Use Behavior. Dalam efek moderasi, hanya Umur yang dapat memoderasi Pengaruh Sosial pada Niat Perilaku. Dengan demikian, direkomendasikan untuk penelitian selanjutnya untuk menggunakan model UTAUT2 yang lengkap dan menambahkan variabel Perceived Security. Di sisi lain, Pegipegi harus menambahkan lebih banyak layanan pada bisnis utama mereka. Tourism is one of the sectors that contribute the most to a country's economy. Moreover, it contributes most to sustainable development such as in Indonesia. One of tourism players is an online travel agency that caters to the needs of tourists before travelling. Therefore, it is important for travel agents to meet the needs of tourists. The purpose of this study was to determine user acceptance of online travel agents in Gen Z and Millennials. This research carried out to study Unified Theory Acceptance and Use of Technology 2 (UTAUT2) model. The population of this study is everyone who ever purchased ticket and/or booking accommodation on Online Travel Agent using non-probability purposive sampling. This research collected the data by spreading electronic questionnaire (e-questionnaire). 200 respondents met criteria in this research. To analyze the data, Partial Least Square – Structural Equation Model (PLS-SEM) analyzed using SmartPLS 3.2.8. The result of this research indicated that Social Influence, Hedonic Motivation, and Habit has significant influence on Behavioral Intention. Behavioral Intention also has significant influence on Use Behavior. In moderating effect, only Age can moderate Social Influence on Behavioral Intention. Thus, it is recommended for next research to use the complete of UTAUT2 model and add Perceived Security variable. On the other hand, Pegipegi should add more services on their main business.

Use and Impact of Online Travel Reviews for Planning Free and Easy Holidays

2022 ◽  
Vol 14 (1) ◽  
pp. 0-0
Keyword(s):  
Social Influence ◽  
Behavioral Intention ◽  
Psychological Empowerment ◽  
Dual Process ◽  
Dual Process Theory ◽  
Intention To Use ◽  
Research Findings ◽  
Normative Social Influence ◽  
Online Travel Reviews ◽  
Online Travel

Online travel reviews (OTRs) are used by travelers to plan and book their holiday particular by the free and easy traveler. Hence, it is essential for hoteliers to understand the factors that affect and empower travelers when using OTRs to plan their holidays. This study has adopted three theories: dual-process theory, psychological empowerment (PE) and TPB. These theories were used to test additional dimensions of the informational and normative social influence, its links with perceived empowerment, and their impact on the intention to use OTRs. Using SmartPLS to analyze the data collected from 392 Malaysian, the results show that PE is significantly affected by informational and normative social influence, from travelers’ perception of PE positively affects their attitude toward using OTRs, and attitude significantly influences intention to use OTRs when plans for travel. Furthermore, the research findings contribute to the literature on travelers’ behavioral intention; this study also has direct implications for online travel providers.

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