Modeling Online User Behavior

Author(s):  
Alfredo Milani ◽  
Judith Jassó ◽  
Silvia Suriani
2017 ◽  
Vol 161 (11) ◽  
pp. 5-10
Author(s):  
Dhanashree Deshpande ◽  
Shrinivas Deshpande

Author(s):  
Fanke Peng ◽  
Ni An ◽  
Alessandra Vecchi

Adopting the Technology Acceptance Model (TAM) – perceived usefulness and perceived ease of use (Davis, Bagozzi, & Waeshaw, 1989) and Customer Buying Decision Process (Engel, Kollat, & Blackwell, 1968), this research examines the role of culture in influencing online shopping use, comparing differences across two continents and countries: Britain and China. Qualitative data obtained through the semi-structured focus group interviews was analysed using content analysis, which involves examining the accumulated data for ideas and constructs that have been pre-determined. The TAM held for the U.K. This project also explores whether the relationships hold for the emerging Chinese market.


Author(s):  
Onur Varol ◽  
Emilio Ferrara ◽  
Christine L. Ogan ◽  
Filippo Menczer ◽  
Alessandro Flammini

Author(s):  
Katie Owens ◽  
Conor Mettenburg ◽  
Evan Cohen ◽  
Alex Ripley ◽  
Ruben Aghayan ◽  
...  

2018 ◽  
pp. 1163-1178
Author(s):  
Fanke Peng ◽  
Ni An ◽  
Alessandra Vecchi

Adopting the Technology Acceptance Model (TAM) – perceived usefulness and perceived ease of use (Davis, Bagozzi, & Waeshaw, 1989) and Customer Buying Decision Process (Engel, Kollat, & Blackwell, 1968), this research examines the role of culture in influencing online shopping use, comparing differences across two continents and countries: Britain and China. Qualitative data obtained through the semi-structured focus group interviews was analysed using content analysis, which involves examining the accumulated data for ideas and constructs that have been pre-determined. The TAM held for the U.K. This project also explores whether the relationships hold for the emerging Chinese market.


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