scholarly journals Understanding the Network and User-Targeting Properties of Web Advertising Networks

2011 ◽  
Author(s):  
Yong Wang ◽  
Daniel Burgener ◽  
Aleksandar Kuzmanovic ◽  
Gabriel Maci´-Fern´ndez
Keyword(s):  
Web Advertising ◽  
User Targeting

The effectiveness of web advertising, its legal regulation and the problem of information systems security

2020 ◽  
Vol 4 (3(12)) ◽  
pp. 1-15
Author(s):  
Samira Ilgarovna Proshkina ◽  
Keyword(s):  
Information Systems ◽  
Computational Models ◽  
Evolutionary Dynamics ◽  
Legal Regulation ◽  
Information Systems Security ◽  
Systematic Analysis ◽  
Web Advertising ◽  
Systems Security ◽  
Business Structures ◽  
Display Location

The work is devoted to an urgent problem — the study of the evolutionary dynamics of web advertising, its assessment and effectiveness, as well as the problem of legal support and security of information systems. The goal is a systematic analysis of web advertising in an unsafe information field, its relevance and criteria for assessing marketing efforts, minimizing risks, maximizing additional profits and image. Research hypothesis — the effectiveness of web advertising is determined by the form of advertising, place of display, location of the block, model of calculation of the advertising campaign. An approach based on the establishment of preferences, partnership between the state and business structures is emphasized. It takes into account the COVID-19 pandemic, a slowdown in the pace and features of the evolution of business companies in self-isolation. The subtasks of influence on the advertising efficiency of the site’s features and web advertising are highlighted. A comprehensive analysis of information and logical security and computational models of web advertising companies was also carried out.

scholarly journals Coercive Tactics and Web Advertising Performance

2017 ◽  
Vol 9 (8) ◽  
pp. 1317
Author(s):  
◽  
◽  
Keyword(s):  
Web Advertising

Measuring Web Advertising Effectiveness in China

2003 ◽  
Vol 43 (1) ◽  
pp. 34-49 ◽  
Author(s):  
Wen Gong ◽  
Lynda Maddox
Keyword(s):  
Advertising Effectiveness ◽  
Web Advertising
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