Evaluation of online promotion of mobile communication devices: An empirical study

2011 ◽  
Author(s):  
Xiaoning Zhu ◽  
Qun Zhang ◽  
Jiaqin Yang
Keyword(s):  
Empirical Study ◽  
Mobile Communication ◽  
Communication Devices

M-Commerce

2011 ◽  
pp. 19-27 ◽  
Author(s):  
Nenad Jukic ◽  
Abhishek Sharma ◽  
Boris Jukic ◽  
Manoj Parameswaran
Keyword(s):  
Mobile Phone ◽  
Mobile Communication ◽  
Mobile Commerce ◽  
Fundamental Parameter ◽  
Geographical Proximity ◽  
Mobile Telecommunications ◽  
Telecommunications Networks ◽  
Communication Devices

Mobile Commerce (m-commerce) has been defined as a process of conducting commercial transactions via “mobile” telecommunications networks using a communication, information, and payment devices such as a mobile phone or a palmtop unit. Here, we analyze the potential ramifications in the field of marketing and changes in the market due to the advent of m-commerce. In particular, we analyze the opportunities that various characteristics of the m-commerce model can bring to the field of marketing. We investigate the likelihood of the emergence of mall-like zones that are based both on the geographical proximity of services and goods providers and the use of mobile communication devices. Such zones have a potential for becoming the basic units for any analysis of m-commerce scenarios. As m-commerce attains maturity, the zones could become the fundamental parameter in marketing evaluation.

Modeling and Evaluation of Rescue Operations Using Mobile Communication Devices

2009 ◽  
Author(s):  
Keisuke Nakata ◽  
Kumiko Maeda ◽  
Takaaki Umedu ◽  
Akihito Hiromori ◽  
Hirozumi Yamaguchi ◽  
...  
Keyword(s):  
Mobile Communication ◽  
Communication Devices
Sign in / Sign up

Export Citation Format

Share Document