A Lightweight Message Dissemination Strategy for Minimizing Delay in Online Social Networks

Author(s):  
En Wang ◽  
Yongjian Yang ◽  
Jie Wu ◽  
Wei-Shih Yang ◽  
Wenbin Liu
Author(s):  
Waransanang Boontarig ◽  
Borworn Papasratorn ◽  
Wichian Chutimaskul

Online social networks provide a novel opportunity to improve public health through effective health information dissemination. Developing a dissemination strategy, however, requires an understanding of individuals' beliefs and attitudes about using both the technology and information. Previous research has focused primarily on either technology adoption or information adoption behaviors. This study aims to bridge the gap by developing a unified model of acceptance and use of information technology for predicting intention to use health information through online social networks. Empirical results show that Performance Expectancy, Facilitating Conditions, Perceived Emotional Value, Trust, Relevance, Accuracy, Understandability, and Source Credibility influence the adoption behavior. Also, individuals tend to accept health information regardless of their attitudes toward the communication channel.


Author(s):  
Waransanang Boontarig ◽  
Borworn Papasratorn ◽  
Wichian Chutimaskul

Online social networks provide a novel opportunity to improve public health through effective health information dissemination. Developing a dissemination strategy, however, requires an understanding of individuals' beliefs and attitudes about using both the technology and information. Previous research has focused primarily on either technology adoption or information adoption behaviors. This study aims to bridge the gap by developing a unified model of acceptance and use of information technology for predicting intention to use health information through online social networks. Empirical results show that Performance Expectancy, Facilitating Conditions, Perceived Emotional Value, Trust, Relevance, Accuracy, Understandability, and Source Credibility influence the adoption behavior. Also, individuals tend to accept health information regardless of their attitudes toward the communication channel.


2011 ◽  
Author(s):  
Seokchan Yun ◽  
Heungseok Do ◽  
Jinuk Jung ◽  
Song Mina ◽  
Namgoong Hyun ◽  
...  

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