Economic analysis of consumer purchase intentions in electronic and traditional retail channels: competitive and strategic implications

2004 ◽  
Author(s):  
Bo-chiuan Su ◽  
Alok Gupta ◽  
Z. Walter
Keyword(s):  
Economic Analysis ◽  
Purchase Intentions ◽  
Retail Channels

scholarly journals Does Social Media Marketing and Brand Community Play the Role in Building a Sustainable Digital Business Strategy?

2020 ◽  
Vol 12 (16) ◽  
pp. 6417 ◽  
Author(s):  
Ching-Wei Ho ◽  
Yu-Bing Wang
Keyword(s):  
Business Strategy ◽  
Structural Equation ◽  
Business Environment ◽  
Purchase Intentions ◽  
Customer Relationships ◽  
Equation Modeling ◽  
Future Research ◽  
Behavioral Loyalty ◽  
Community Identification ◽  
Retail Channels

This study investigates the effects of customer relationships on a brand’s social network website (BSN) for virtual and physical retail channels in the digital business environment. The authors also further explore the sustainable customer relationships with virtual and physical retail channels (i.e., consumer–community identification, CCI; and consumer–retailer love, C-R Love) and customer attitudinal/behavioral loyalty toward a retailer (re-purchase and word of mouth, WOM). The authors develop a framework to describe and examine the connections among customer relationships for BSN, CCI, C-R Love, and user loyalty for a retailer. Furthermore, it tests the mediating effects of virtual (i.e., CCI) and physical (i.e., C-R Love) channels on the correlation between BSN relationships and customer loyalty. The model and hypotheses in this study employ structural equation modeling with survey data. The study shows that partial customer relationships in BSNs directly or indirectly influence CCI and C-R Love, and both CCI and C-R Love positively influence re-purchase intentions and WOM communications. This study contributes a unique model for a process by which the customer relationships in BSNs can affect a sustainable retail loyalty through the virtual/physical channels. This finding can be viewed as pioneering and as setting a benchmark for future research.

Individual Differences in the Name Similarity Effect

2014 ◽  
Vol 35 (2) ◽  
pp. 111-118
Author(s):  
Daniel J. Howard ◽  
Roger A. Kerin
Keyword(s):  
Individual Differences ◽  
Impression Management ◽  
Interactive Effect ◽  
Purchase Intentions ◽  
Brand Attitude ◽  
Self Monitoring ◽  
Similarity Effect ◽  
And Behavior ◽  
Usage Context

The name similarity effect is the tendency to like people, places, and things with names similar to our own. Although many researchers have examined name similarity effects on preferences and behavior, no research to date has examined whether individual differences exist in susceptibility to those effects. This research reports the results of two experiments that examine the role of self-monitoring in moderating name similarity effects. In the first experiment, name similarity effects on brand attitude and purchase intentions were found to be stronger for respondents high, rather than low, in self-monitoring. In the second experiment, the interactive effect observed in the first study was found to be especially true in a public (vs. private) usage context. These findings are consistent with theoretical expectations of name similarity effects as an expression of egotism manifested in the image and impression management concerns of high self-monitors.

An Economic Analysis of Education Misfires

1981 ◽  
Vol 26 (3) ◽  
pp. 199-200
Author(s):  
Frederick Mulhauser
Keyword(s):  
Economic Analysis
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