Effecting of electronic-tablet-based menu and its impact on consumer choice behavior (An empirical study in Iranian restaurant)

Author(s):  
Reza Shafei ◽  
Seyyed Arman Rastad ◽  
Arash Kamangar
2013 ◽  
Vol 838-841 ◽  
pp. 3208-3211 ◽  
Author(s):  
Ying Wang ◽  
Jing Guo

This paper use the investigation data of Xi'an as the foundation, to examine consumer choice behavior of fine decoration residence. It analyzes the main factors which influence consumer choice behavior of fine decoration residence by using logit model. The results show that culture degree of consumer, understanding of fine decoration residence, willingness to pay as well as views on the quality of the decoration and style of fine decoration residence have a significant impact on consumer decisionmaking behavior in purchasing.


2021 ◽  
Author(s):  
Ruxian Wang

The growth of market size is crucially important to firms, although researchers often assume that market size is constant in assortment and pricing management. I develop a model that incorporates the market expansion effects into discrete consumer choice models and investigate various operations problems. Market size, measured by the number of people who are interested in the products from the same category, is largely influenced by firms’ operations strategy, and it also affects assortment planning and pricing decisions. Failure to account for market expansion effects may lead to substantial losses in demand estimation and operations management. Based on real data, this paper uses an alternating-optimization expectation-maximization method that separates the estimation of consumer choice behavior and market expansion effects to calibrate the new model. The end-to-end solution approach on modeling, operations, and estimation is readily applicable in real business.


Author(s):  
Luis E. Castro ◽  
Yuan Ren ◽  
Nazrul I. Shaikh

This article presents a practical approach to estimate the substitution probabilities between products at a retail store by using the store's point of sale data and prospect theory based structural restrictions on the consumer choice behavior. The prospect theory-based reference dependent preference structure imposed on the consumer choice behavior (a) accounts for how consumers make their original choice as well as how they substitute, (b) eliminates the IIA and IPS assumptions that the standard utility theory based models impose on consumer choice, and (c) alleviates the need for inventory information for estimating the substitution probabilities. Simulations and empirical studies have been used to show that the estimates of the substitution probabilities are efficient and are robust to stock-out rates.


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