The Multiple Attribute Association Decision-Making Method to Make Online Advertisements Using Influential Users in Social Network

Author(s):  
Jianmin He ◽  
Long Yu ◽  
Yezheng Liu
2015 ◽  
Vol 3 (1) ◽  
pp. 93
Author(s):  
Nik Maheran Nik Muhammad

This article advocates that research is lacking on the connection between leadership theory and social network theory. To date, little empirical research has been conducted on leadership and social networks. Thus, the proposition of this article goes beyond traditional leadership models to advocate for a fuller and more integrative focus that is multilevel, multi-component and interdisciplinary, while recognizing that leadership is a complex function of both the organisational leaders and the followers who perform tasks, all of which subsequently leads to decision making qualities. Indeed, the current leadership model focuses on leadership behaviour and the ability to gain followers mutuality, to achieve decision making quality involving the integration of leadership and social network theories. Given the apparent mutable palette of contemporary leadership theory, this emergent construct of the leadership paradigm can expand the poles of the leadership continuum and contribute to a richer and deeper understanding of the relationships and responsibilities of leaders and followers as they relate to decision making qualities. This new construct, which is termed prophetic leadership, explores the literature of the life experiences of the prophet in the ‘Abrahamic Faith’ religion. Drawing on a priori links between the personality trait and spiritual leadership that has recently garnered the interest of scholars, the present study asserts a normative leadership theory that links the personal quality of a leader, posture and principal (based on the Prophet’s leadership behaviour) to synergy and decision making quality. Altruism is proposed to enhance relationships between leadership behaviour and decision making quality. For future research, much work needs to be done specifically aiming to (a) achieve greater clarity of construct definitions, (b) address measurement issues, and (c) avoid construct redundancy.


2015 ◽  
Vol 1 (3) ◽  
pp. 93
Author(s):  
Nik Maheran Nik Muhammad

This article advocates that research is lacking on the connection between leadership theory and social network theory. To date, little empirical research has been conducted on leadership and social networks. Thus, the proposition of this article goes beyond traditional leadership models to advocate for a fuller and more integrative focus that is multilevel, multi-component and interdisciplinary, while recognizing that leadership is a complex function of both the organisational leaders and the followers who perform tasks, all of which subsequently leads to decision making qualities. Indeed, the current leadership model focuses on leadership behaviour and the ability to gain followers mutuality, to achieve decision making quality involving the integration of leadership and social network theories. Given the apparent mutable palette of contemporary leadership theory, this emergent construct of the leadership paradigm can expand the poles of the leadership continuum and contribute to a richer and deeper understanding of the relationships and responsibilities of leaders and followers as they relate to decision making qualities. This new construct, which is termed prophetic leadership, explores the literature of the life experiences of the prophet in the ‘Abrahamic Faith’ religion. Drawing on a priori links between the personality trait and spiritual leadership that has recently garnered the interest of scholars, the present study asserts a normative leadership theory that links the personal quality of a leader, posture and principal (based on the Prophet’s leadership behaviour) to synergy and decision making quality. Altruism is proposed to enhance relationships between leadership behaviour and decision making quality. For future research, much work needs to be done specifically aiming to (a) achieve greater clarity of construct definitions, (b) address measurement issues, and (c) avoid construct redundancy.


2018 ◽  
Vol 1 (2) ◽  
pp. 45-54
Author(s):  
Helpi Nopriandi

Tenaga Kependidikan merupakan anggota masyarakat yang mengabdikan diri dan diangkat untuk menunjang penyelenggaraan pendidikan. Decision Support Systems atau lebih dikenal dengan Sistem Pendukung Keputusan adalah bagian dari sebuah sistem informasi yang berbasis komputer termasuk sistem yang berbasis ilmu pengetahuan dan dipakai untuk mendukung pengambil  keputusan dalam suatu organisasi atau perusahaan. untuk memudahkan pimpinan dalam mengambil sebuah keputusan dibuatlah suatu sistem pengambil keputusan dengan menggunakan Fuzzy Multiple Attribute Decision Making  (FMADM) digunakan untuk mencari alternatif optimalkan dari sejumlah alternatif dengan kriteria tertentu, sedangkan metode Simple Additive Weighting (SAW). Metode SAW sering juga dikenal istilah metode penjumlahan terbobot. Konsep dasar metode SAW adalah mencari penjumlahan terbobot dari rating kinerja pada setiap alternatif dari semua atribut.


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