Studying the Impact of Text Summarization on Contextual Advertising

2011 ◽  
Author(s):  
Giuliano Armano ◽  
Alessandro Giuliani ◽  
Eloisa Vargiu
Keyword(s):  
Text Summarization ◽  
Contextual Advertising ◽  
The Impact

scholarly journals THE IMPACT OF CONTEXTUAL MOBILE ADVERTISING ON CONSUMER PURCHASE INTENTION

2021 ◽  
Author(s):  
SONG-SONG ZHAO
Keyword(s):  
Purchase Intention ◽  
Past Research ◽  
Advertising Effectiveness ◽  
Mobile Advertising ◽  
Purchasing Intention ◽  
Development Direction ◽  
Contextual Advertising ◽  
Consumer Purchase Intention ◽  
The Impact ◽  
Practical Implications

Contextual mobile advertising, which has the advantages of strong interactivity and immersive experience, will be the development direction of Internet advertising in the future. Although past research has explored the effects of contextual mobile advertising, little research has studied the effect on consumers’ behavior from the perspective of contextual advertising traits. Thus, this study combined the Scene Theory and the Theory of Planned Behavior to construct the model of advertising effectiveness mechanism. By analyzing survey data from a representative sample of 340 mobile consumers, the validity of the model was proved. The results showed that contextual stimulation, contextual interaction, and content accuracy, as contextual factors in mobile advertising, can positively influence consumers’ attitudes toward mobile advertising, which in turn stimulate purchasing intention. The theoretical and practical implications of these findings were also discussed.

Novel Text Summarization Techniques for Contextual Advertising

2014 ◽  
pp. 185-204
Author(s):  
Giuliano Armano ◽  
Alessandro Giuliani
Keyword(s):  
Information Overload ◽  
Relevant Information ◽  
Text Summarization ◽  
Experimental Results ◽  
The Internet ◽  
Continuous Growth ◽  
Automatic Text Summarization ◽  
Contextual Advertising ◽  
Stored Information ◽  
Automatic Text

Recently, there has been a renewed interest on automatic text summarization techniques. The Internet has caused a continuous growth of information overload, focusing the attention on retrieval and filtering needs. Since digitally stored information is more and more available, users need suitable tools able to select, filter, and extract only relevant information. This chapter concentrates on studying and developing techniques for summarizing Webpages. In particular, the focus is the field of contextual advertising, the task of automatically suggesting ads within the content of a generic Webpage. Several novel text summarization techniques are proposed, comparing them with state of the art techniques and assessing whether the proposed techniques can be successfully applied to contextual advertising. Comparative experimental results are also reported and discussed. Results highlight the improvements of the proposals with respect to well-known text summarization techniques.

Novel Text Summarization Techniques for Contextual Advertising

2018 ◽  
pp. 883-903
Author(s):  
Giuliano Armano ◽  
Alessandro Giuliani
Keyword(s):  
Information Overload ◽  
Relevant Information ◽  
Text Summarization ◽  
Experimental Results ◽  
The Internet ◽  
Continuous Growth ◽  
Automatic Text Summarization ◽  
Contextual Advertising ◽  
Stored Information ◽  
Automatic Text

Recently, there has been a renewed interest on automatic text summarization techniques. The Internet has caused a continuous growth of information overload, focusing the attention on retrieval and filtering needs. Since digitally stored information is more and more available, users need suitable tools able to select, filter, and extract only relevant information. This chapter concentrates on studying and developing techniques for summarizing Webpages. In particular, the focus is the field of contextual advertising, the task of automatically suggesting ads within the content of a generic Webpage. Several novel text summarization techniques are proposed, comparing them with state of the art techniques and assessing whether the proposed techniques can be successfully applied to contextual advertising. Comparative experimental results are also reported and discussed. Results highlight the improvements of the proposals with respect to well-known text summarization techniques.

Formation of Lunar Craters and Bright Rays as a Result of Meteorite Impacts

1962 ◽  
Vol 14 ◽  
pp. 415-418
Author(s):  
K. P. Stanyukovich ◽  
V. A. Bronshten
Keyword(s):  
Explosive Charge ◽  
The Moon ◽  
Meteorite Impacts ◽  
The Earth ◽  
Lunar Craters ◽  
The Impact

The phenomena accompanying the impact of large meteorites on the surface of the Moon or of the Earth can be examined on the basis of the theory of explosive phenomena if we assume that, instead of an exploding meteorite moving inside the rock, we have an explosive charge (equivalent in energy), situated at a certain distance under the surface.

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