Modeling Web Logs to Enhance the Analysis of Web Usage Data

Author(s):  
Paul Hernande ◽  
Irene Garrigos ◽  
Jose-Norberto Mazon
Keyword(s):  
Web Logs ◽  
2008 ◽  
pp. 2004-2021
Author(s):  
Jenq-Foung Yao ◽  
Yongqiao Xiao

Web usage mining is to discover useful patterns in the web usage data, and the patterns provide useful information about the user’s browsing behavior. This chapter examines different types of web usage traversal patterns and the related techniques used to uncover them, including Association Rules, Sequential Patterns, Frequent Episodes, Maximal Frequent Forward Sequences, and Maximal Frequent Sequences. As a necessary step for pattern discovery, the preprocessing of the web logs is described. Some important issues, such as privacy, sessionization, are raised, and the possible solutions are also discussed.


2004 ◽  
pp. 335-358 ◽  
Author(s):  
Yongqiao Xiao ◽  
Jenq-Foung (J.F.) Yao

Web usage mining is to discover useful patterns in the web usage data, and the patterns provide useful information about the user’s browsing behavior. This chapter examines different types of web usage traversal patterns and the related techniques used to uncover them, including Association Rules, Sequential Patterns, Frequent Episodes, Maximal Frequent Forward Sequences, and Maximal Frequent Sequences. As a necessary step for pattern discovery, the preprocessing of the web logs is described. Some important issues, such as privacy, sessionization, are raised, and the possible solutions are also discussed.


Author(s):  
Jenq-Foung (J.F.) Yao ◽  
Yongqiao Xiao

Web usage mining is designed to discover useful patterns in Web usage data, i.e., Web logs. Web logs record the user’s browsing of a Web site, and the patterns provide useful information about the user’s browsing behavior. Such patterns can be used for Web design, improving Web server performance, personalization, etc.


Author(s):  
SUPRIYA KUMAR DE ◽  
P. RADHA KRISHNA

Clustering of data in a large dimension space is of great interest in many data mining applications. In this paper, we propose a method for clustering of web usage data in a high-dimensional space based on a concept hierarchy model. In this method, the relationship present in the web usage data are mapped into a fuzzy proximity relation of user transactions. We also described an approach to present the preference set of URLs to a new user transaction based on the match score with the clusters. The study demonstrates that our approach is general and effective for mining the web data for web personalization.


Big Data ◽  
2016 ◽  
pp. 899-928
Author(s):  
Abubakr Gafar Abdalla ◽  
Tarig Mohamed Ahmed ◽  
Mohamed Elhassan Seliaman

The web is a rich data mining source which is dynamic and fast growing, providing great opportunities which are often not exploited. Web data represent a real challenge to traditional data mining techniques due to its huge amount and the unstructured nature. Web logs contain information about the interactions between visitors and the website. Analyzing these logs provides insights into visitors' behavior, usage patterns, and trends. Web usage mining, also known as web log mining, is the process of applying data mining techniques to discover useful information hidden in web server's logs. Web logs are primarily used by Web administrators to know how much traffic they get and to detect broken links and other types of errors. Web usage mining extracts useful information that can be beneficial to a number of application areas such as: web personalization, website restructuring, system performance improvement, and business intelligence. The Web usage mining process involves three main phases: pre-processing, pattern discovery, and pattern analysis. Various preprocessing techniques have been proposed to extract information from log files and group primitive data items into meaningful, lighter level abstractions that are suitable for mining, usually in forms of visitors' sessions. Major data mining techniques in web usage mining pattern discovery are: clustering, association analysis, classification, and sequential patterns discovery. This chapter discusses the process of web usage mining, its procedure, methods, and patterns discovery techniques. The chapter also presents a practical example using real web log data.


2011 ◽  
pp. 2381-2402
Author(s):  
G. Castellano ◽  
A.M. Fanelli ◽  
M.A. Torsello

Due to the growing variety and quantity of information available on the Web, there is urgent need for developing Web-based applications capable of adapting their services to the needs of the users. This is the main rationale behind the flourishing area of Web personalization that finds in soft computing (SC) techniques a valid tool to handle uncertainty in Web usage data and develop Web-based applications tailored to user preferences. The main reason for this success seems to be the synergy resulting from SC paradigms, such as fuzzy logic, neural networks, and genetic algorithms. Each of these computing paradigms provides complementary reasoning and searching methods that allow the use of domain knowledge and empirical data to solve complex problems. In this chapter, we emphasize the suitability of hybrid schemes combining different SC techniques for the development of effective Web personalization systems. In particular, we present a neuro-fuzzy approach for Web personalization that combines techniques from the fuzzy and the neural paradigms to derive knowledge from Web usage data and represent the knowledge in the comprehensible form of fuzzy rules. The derived knowledge is ultimately used to dynamically suggest interesting links to the user of a Web site.


2011 ◽  
Vol 2 (1) ◽  
pp. 31-45 ◽  
Author(s):  
Lakshmi S. Iyer ◽  
Rajeshwari M. Raman

Organizations use web analytic tools and technologies to measure, collect, analyze, and report web usage data to help optimize websites. Traditionally, most of this data tends to be non-transactional and non-identifiable. In this regard, there has not been much integration with transactional data that is collected, stored, analyzed, and reported through Business Intelligence (BI). Emerging trends in web analytics provide organizations the ability to aggregate and analyze web analytics data with transactional data to provide valuable insights for building better customer relationship strategies. In this paper, the authors give an overview of web analytics tools, key players, new technology trends and capabilities to integrate web analytics with BI so organizations can leverage intelligent analytics for new marketing initiatives. While the benefits are significant, there are some challenges associated with the integration and a few possible solutions to address.


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