The Building of Marketing Decision Support System Based on Data Warehouse

2010 ◽  
Vol 29-32 ◽  
pp. 2523-2528
Author(s):  
Zhi Gang Ji
Keyword(s):  
Decision Support ◽  
Decision Support System ◽  
Data Warehouse ◽  
Support System ◽  
Strategic Decision ◽  
Multi Agent Systems ◽  
Agent Systems ◽  
Marketing Decision ◽  
Decision Supporting ◽  
Multi Agent

An outline of marketing decision supporting date warehouse system based on the existing databases is proposed. The application of data warehouse technique and multi-agent systems to modern marketing decision support system may assist supervisors of enterprise to make an analysis of strategic decision and to improve the competitive power of the enterprise. Finally, the developing tools and the implementation of the Web-enabled data warehouse were discussed.

Sign in / Sign up

Export Citation Format

Share Document