A Hypergraph Model for Market Opportunity Discovery

The demand of organic food is increasing despite its premium pricing and lack of availability particularly in developing countries like Bangladesh. This paper aims to provide the insights about organic foods and the intention consumers have to purchase or not to purchase organic food. The pesticide-residue problem has opened a market opportunity for organic food as it is produced without any form of synthetic chemicals. As there was insufficient literature, a survey was conducted on 900 respondents on six major supermarkets selling organic food in the capital city of Bangladesh. It is found that, consumers expect the organic foods to be healthier, tastier, and environment friendly. The organic food buyers tend to be older with child, have higher education level and family income than those of non-buyers. The barrier of organic food is that majority consumers have less knowledge and do not know the main differentiation between organic foods and traditional foods.

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Pengaruh Karakteristik Manajerial Terhadap Kinerja Baitul Maal Wat Tamwil Kota Padang Melalui Orientasi Stratejik

Jurnal Benefita ◽

10.22216/jbe.v4i3.4593 ◽

2019 ◽

Vol 4 (3) ◽

pp. 587

Author(s):

Yenni Del Rosa ◽

Imran Agus ◽

Mohammad Abdilla

Keyword(s):

Direct Effect ◽

Latent Variables ◽

Sem Analysis ◽

Strategic Orientation ◽

Market Opportunity ◽

Opportunity Identification ◽

Purposive Sampling ◽

Maximum Contribution ◽

Endogenous Variables ◽

Positive Direct

The purpose of this study was to determine the direct and indirect effects of managerial characteristics on BMT performance through a strategic orientation. This research is an explanatory type with a sample of 390 people by purposive sampling. The study was collected using a Likert-style questionnaire and analyzed by SEM method. Exogenous latent variables 7 indicators, endogenous latent variables 6 indicators and endogenous variables 3 indicators. Outer models and inner models meet for SEM analysis. The maximum contribution of each managerial characteristic variable is 93.1% for the indicator of market opportunity identification, the strategic orientation variable is 96.1% for the indicator of making unique products and the BMT performance variable is 97.5% for the sales indicator. Managerial characteristics had a significant positive direct effect on strategic orientation of 22.1%. Managerial characteristics did not have a significant positive direct effect on BMT performance of 7.6%. Strategic orientation has a significant positive direct effect on BMT performance by 32.9%. Tujuan dari penelitian ini adalah untuk menentukan efek langsung dan tidak langsung dari karakteristik manajerial pada kinerja BMT melalui orientasi strategis. Penelitian ini adalah tipe eksplanatori dengan jumlah sampel 390 orang secara purposive sampling. Penelitian ini dikumpulkan menggunakan kuesioner gaya-Likert dan dianalisis dengan metode SEM. Variabel laten eksogen 7 indikator, variabel laten endogen 6 indikator dan variabel endogen 3 indikator. Model luar dan model dalam bertemu untuk analisis SEM. Kontribusi maksimum dari masing-masing variabel karakteristik manajerial adalah 93,1% untuk indikator identifikasi peluang pasar, variabel orientasi strategis 96,1% untuk indikator pembuatan produk unik dan variabel kinerja BMT adalah 97,5% untuk indikator penjualan. Karakteristik manajerial memiliki efek langsung positif yang signifikan terhadap orientasi strategis 22,1%. Karakteristik manajerial tidak memiliki pengaruh langsung positif yang signifikan terhadap kinerja BMT sebesar 7,6%. Orientasi strategis memiliki pengaruh langsung positif yang signifikan terhadap kinerja BMT sebesar 32,9%.

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