An Effectiveness Analysis of Value-Based Mechanism in the Internet Advertisement Auction

2011 ◽  
Author(s):  
Satoshi Takahashi ◽  
Tokuro Matsuo
Keyword(s):  
The Internet ◽  
Effectiveness Analysis ◽  
Internet Advertisement

scholarly journals The effects of television and Internet food advertising on parents and children

2013 ◽  
Vol 16 (12) ◽  
pp. 2205-2212 ◽  
Author(s):  
Simone Pettigrew ◽  
Liudmila Tarabashkina ◽  
Michele Roberts ◽  
Pascale Quester ◽  
Kathy Chapman ◽  
...  
Keyword(s):  
Food Consumption ◽  
Food Advertising ◽  
The Internet ◽  
Panel Survey ◽  
Single Exposure ◽  
Television Advertisement ◽  
Parents And Children ◽  
Internet Advertisement ◽  
The Impact ◽  
Online Web

AbstractObjectiveThe current study examined the impact of television and Internet food advertising on Australian parents and children.DesignParents and their children aged 8 to 14 years were exposed to a television advertisement, an Internet advertisement or a control picture for four commonly advertised energy-dense, nutrient-poor foods.SettingOnline web panel survey, Australia.SubjectsParents (n1302) and their children aged 8 to 14 years (n1302).ResultsAfter a single exposure to each advertisement, parent respondents in the two exposure conditions evaluated the products more favourably, had a greater desire to consume the products and thought the product could be consumed more frequently than those in the control condition. Similar trends were observed among children, although the differences were statistically significant only for the frequency of food consumption in the Internet advertisement condition and the evaluation of one product.ConclusionsThe results have implications for assumptions of adults’ immunity to advertising. This is of particular importance in efforts to address child obesity and the reliance on parents to mediate the effects of food advertising.

scholarly journals IMPLICATIONS OF INTERNET ADVERTISING ON NEW MEDIA ENTREPRENEURSHIP: A BOON OR BANE?

2015 ◽  
Vol 3 (6) ◽  
pp. 7-16
Author(s):  
AbdulhameedKayode Agboola ◽  
Lambe Mustapha
Keyword(s):  
New Media ◽  
Large Scale ◽  
Bright Light ◽  
Internet Advertising ◽  
The Internet ◽  
Technological Advancement ◽  
Web Traffic ◽  
The Status ◽  
Internet Advertisement ◽  
And Control

Internet advertising implies advertising using the internet as a platform. It is a marketing strategy which deals with attracting web traffic and delivering marketing messages to appropriate targets using the internet as a medium. Internet advertising has no doubt positively revolutionized the sector of commerce. It has simplify and made more effective the communication between entrepreneurs and their potential customers. This study discusses among other things the advantages of internet advertising which include: reaching significantly more people than the traditional advertisement media at a cheaper rate for large scale businesses especially the international ones. But on the contrary, internet advertising can expose marketing materials of a competitor which can be copied by anyone and use for purposes detrimental to such competitor’s business. This paper argues that since there is no censorship on the internet, it is difficult or at worst impossible to scrutinize and regulate advertisements online making teenagers and young children to be vulnerable. This study proffers that one major threat that internet advertising may need to combat is policy. It is not that internet advertisement is illegal, but the freedom associated with it becomes limited when policies are formulated day by day. Also, from another perspective, the internet itself has become a threat to internet advertising due to emerging measures to curb and control unsolicited messages and adverts to be specific. This paper concludes that the level of optimism as regards the future of internet advertising is on the rise as it responds rapidly to technological advancement. There seem to be a very bright light at the end of the tunnel as internet is reaching to the nooks and crannies of the globe. So far, internet advertising has the highest ROI and is promising to improve, and at worst to maintain the status quo. Therefore, there is no doubt that alongside potential challenges, internet advertising holds for a bright future.

A hitchhiker’s guide to microscopy and microanalysis using telecommunications, e-mail, and the Internet

1994 ◽  
Vol 52 ◽  
pp. 390-391 ◽  
Author(s):  
Nestor J. Zaluzec
Keyword(s):  
The Internet ◽  
Information Superhighway ◽  
The World ◽  
Exchange Information ◽  
On Line ◽  
Computer Based ◽  
Software And Hardware ◽  
Communication Software ◽  
Basic Ideas ◽  
E Mail

The Information SuperHighway, Email, The Internet, FTP, BBS, Modems, : all buzz words which are becoming more and more routine in our daily life. Confusing terminology? Hopefully it won't be in a few minutes, all you need is to have a handle on a few basic concepts and terms and you will be on-line with the rest of the "telecommunication experts". These terms all refer to some type or aspect of tools associated with a range of computer-based communication software and hardware. They are in fact far less complex than the instruments we use on a day to day basis as microscopist's and microanalyst's. The key is for each of us to know what each is and how to make use of the wealth of information which they can make available to us for the asking. Basically all of these items relate to mechanisms and protocols by which we as scientists can easily exchange information rapidly and efficiently to colleagues in the office down the hall, or half-way around the world using computers and various communications media. The purpose of this tutorial/paper is to outline and demonstrate the basic ideas of some of the major information systems available to all of us today. For the sake of simplicity we will break this presentation down into two distinct (but as we shall see later connected) areas: telecommunications over conventional phone lines, and telecommunications by computer networks. Live tutorial/demonstrations of both procedures will be presented in the Computer Workshop/Software Exchange during the course of the meeting.

The internet—A useful communication tool but no replacement for the doctor-patient relationship

2001 ◽  
Vol 120 (5) ◽  
pp. A735-A735
Author(s):  
C STREETS ◽  
J PETERS ◽  
D BRUCE ◽  
P TSAI ◽  
N BALAJI ◽  
...  
Keyword(s):  
The Internet ◽  
Patient Relationship ◽  
Communication Tool ◽  
Doctor Patient Relationship
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