Efficient Personalized Recommendation of Mobile Web Content Using an EM-Based Clustering Method

Author(s):  
Ming He ◽  
Alvin Chin ◽  
Enhong Chen ◽  
Jilei Tian
2011 ◽  
pp. 2500-2510
Author(s):  
Thorsten Caus ◽  
Stefan Christmann

As mobile Internet usage continues to grow, the phenomenon of accessing online communities through mobile devices draws researchers’ attention. Statistics show that close to 60 percent of all mobile Internet traffic worldwide is related to the use of mobile social networks. In this chapter, the mobile social web is defined, categories of mobile communities explained, and success factors and drawbacks discussed from the technical, social, and economic perspectives. Challenges, including low transmission rates, changes in usage patterns, search for new revenue sources, as well as the need for development of original mobile web content and applications are addressed. The technical requirements for the mobile use of online communities are identified. The chapter closes with a summary of potential economic and social prospects of the emerging mobile social web.


Author(s):  
Shailesh Shivakumar ◽  
Venkata Suresh Pachigolla

Segregating the web page content into logical chunks is one of the popular techniques for modular organization of web page. While chunk-based approach works well for public web scenarios, in case of mobile-first personalization cases, chunking strategy would not be as effective for performance optimization due to dynamic nature of the Web content and due to the nature of content granularity. In this paper, the authors propose a novel framework Micro chunk based Web Delivery Framework which proposes and uses a novel concept of “micro chunk”. The micro chunk based Web Delivery framework aims to address the performance challenges posed by regular chunk in a personalized web scenario. The authors will look at the methods for creating micro chunk and they will discuss the advantages of micro chunk when compared to a regular chunk for a personalized mobile web scenario. They have created a prototype application implementing the Micro chunk based Web Delivery Framework and benchmarked it against a regular personalized web application to quantify the performance improvements achieved by micro chunk design.


Author(s):  
Thorsten Caus ◽  
Stefan Christmann

As mobile Internet usage continues to grow, the phenomenon of accessing online communities through mobile devices draws researchers’ attention. Statistics show that close to 60 percent of all mobile Internet traffic worldwide is related to the use of mobile social networks. In this chapter, the mobile social web is defined, categories of mobile communities explained, and success factors and drawbacks discussed from the technical, social, and economic perspectives. Challenges, including low transmission rates, changes in usage patterns, search for new revenue sources, as well as the need for development of original mobile web content and applications are addressed. The technical requirements for the mobile use of online communities are identified. The chapter closes with a summary of potential economic and social prospects of the emerging mobile social web.


Author(s):  
Wen-Chen Hu ◽  
Naima Kaabouch ◽  
Hung-Jen Yang ◽  
Weihong Hu

The world has witnessed the blossom of mobile commerce in the past few years. Traditional Web pages are mainly designed for desktop or notebook computers. They usually do not suit the devices well because the pages, especially the large files, cannot be properly, speedily displayed on the microbrowsers due to the limitations of mobile handheld devices: (i) small screen size, (ii) narrow network bandwidth, (iii) low memory capacity, and (iv) limited computing power and resources. Therefore, loading and visualizing large documents on handheld devices become an arduous task. Various methods are created for browsing the mobile Web efficiently and effectively. This chapter investigates some of the methods: (i) page segmentation, (ii) component ranking, and (iii) other ad hoc methods. Though each method employs a different strategy, their goals are the same: conveying the meaning of Web pages by using minimum space. The major problem of the current methods is that it is not easy to find the clear-cut components in a Web page. Other related issues such as mobile handheld devices and microbrowsers will also be discussed in this chapter.


Author(s):  
Wen-Chen Hu

Numerous server-side handheld applications are available for devices. Some popular applications include: • Instant messages, which require service providers to relay the messages, • Mobile web content, which consists of web content that can be viewed via handheld devices and can be implemented using markup languages such as HTML, WML, cHTML, and DIAL, • On-line games, which are video games playable on the Internet that allow remote players to play the games together, and • Telephony, which is the most common operation performed by smartphone users and requires the telecommunication company to provide the service. Among the various mobile applications, mobile web content is the most popular application and this chapter will be devoted to a detailed consideration of the construction of database-driven mobile web content. The term “handheld programming” is used here to refer to mobile-commerce programming for Internet-enabled mobile handheld devices, which requires various programming and markup languages and utilities. As in previous chapters, the concepts involved in handheld programming are illustrated using a case study, in this case the construction of a B2C, mobile, online video-game store. A database-driven mobile web site is often implemented using a three-tiered client-server architecture consisting, as the name suggests, of three layers: 1. User interface: This runs on a mobile handheld device (the client) and uses a standard graphical user interface (GUI). 2. Function module: This level actually processes data and may consist of one or more separate modules running on a workstation or an application server. This tier may be multi-tiered itself, in which case the overall architecture is called an n-tier architecture. 3. Database management system (DBMS): A DBMS on a host computer stores the data required by the middle tier. The three-tier design offers many advantages over traditional two-tier or single-tier designs, the chief one being that the modular structure makes it easier to modify or replace one tier without affecting the others. Figure 9.1 shows a generalized system structure of database-driven mobile web sites. Note that web and database servers are not hardware; they are the processes running on host computers that manage web pages and databases, respectively. Many approaches can be used to create a database-driven mobile web site; the following list suggests the construction steps for a typical approach: 1. system setup, 2. database design and implementation, 3. mobile web user interface construction, 4. web and host-computer connection such as CGI, and 5. database accesses and management using host languages with embedded SQL such as JDBC. These five steps are not definite, nor are they unique. Other approaches may also be used. An example of a B2C video-game store construction will be used in this chapter to demonstrate the above steps, except for Step 1, which was discussed in Chapter V.


2010 ◽  
pp. 294-304
Author(s):  
Thorsten Caus ◽  
Stefan Christmann ◽  
Svenja Hagenhoff

As mobile Internet usage continues to grow, the phenomenon of accessing online communities through mobile devices draws researchers’ attention. Statistics show that close to 60 percent of all mobile Internet traffic worldwide is related to the use of mobile social networks. In this chapter, the mobile social Web is defined, categories of mobile communities explained, and success factors and drawbacks discussed from the technical, social, and economic perspectives. Challenges, including low transmission rates, changes in usage patterns, search for new revenue sources, as well as the need for development of original mobile Web content and applications are addressed. The technical requirements for the mobile use of online communities are identified. The chapter closes with a summary of potential economic and social prospects of the emerging mobile social Web.


Sign in / Sign up

Export Citation Format

Share Document