Empirical study on the influence of country-of-origin on consumers' perception towards their purchase intention of Malaysia's Halal food products

2011 ◽  
Author(s):  
Mahiah Said ◽  
Faridah Hassan ◽  
Rosidah Musa
Keyword(s):  
Empirical Study ◽  
Purchase Intention ◽  
Country Of Origin ◽  
Food Products ◽  
Halal Food

Non-Muslim Malaysians’ purchase intention towards halal products

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shyue Chuan Chong ◽  
Chin Chai Yeow ◽  
Choon Wei Low ◽  
Pei Yew Mah ◽  
Diep Thanh Tung
Keyword(s):  
Product Quality ◽  
Purchase Intention ◽  
Food Products ◽  
Partial Least Square ◽  
Least Square ◽  
Partial Least Square Regression ◽  
Product Price ◽  
Content Type ◽  
Halal Food ◽  
Klang Valley

Purpose Halal products were a norm in the Muslim countries; however, halal food products were not only being consumed by Muslims nowadays. People are concerned about their daily needs, especially their food and spend in this modern society. Customers nowadays are more educated, and all the information can be easily accessed by just a click. Previous literature found that customers are looking for quality products and products that are safer to be consumed. Design/methodology/approach The purpose of this study investigates non-Muslim customers’ intention in consuming halal food products in Klang Valley, Malaysia. Using 321 non-Muslim responses from Klang Valley, partial least square regression was used to examine the factors influencing the customer’s purchase intention on halal products. Findings The results show that product quality, product price, product availability and product safety significantly influence the purchase intention of urban non-Muslim on halal food products. The result implies that product quality is the most significant factor compared with other variables. Originality/value The data and results may contribute to the relevant authority to form a proper plan to improve Malaysia’s halal food items.

scholarly journals The Effects of Halal Certification and Halal Awareness on Purchase Intention of Halal Food Products in Indonesia

2020 ◽  
Vol 2 (2) ◽  
pp. 55-60
Author(s):  
Devi Septiani ◽  
Ahmad Ajib Ridlwan
Keyword(s):  
Purchase Intention ◽  
World Wide ◽  
Food Products ◽  
Purchase Intentions ◽  
Life World ◽  
Service Demand ◽  
Positive Effects ◽  
Intention To Purchase ◽  
Halal Food ◽  
Regression Techniques

Halal has become part of life world wide style that the service demand is advancing in the big scale of industrial and economic frame. This study aim is to determine the effects of halal certification and customers’ halal awareness of the intention to purchase halal food products. This study belongs to quantitative type with samples of 105 Muslim respondents. Accidental sampling is applied in sampling data. Four-point Likert scale questionnaire is utilized in data collecting which is analyzed with multiple linear regression techniques using SPSS 23 program. The results of this study indicate that halal certification variables and halal awareness both partially have positive effects on purchase intentions of halal food products. Meanwhile, the two variables simultaneously, namely halal certification and halal awareness, also have positive influences on the intention to purchase halal food products.

scholarly journals ANALISIS PENGAMBILAN KEPUTUSAN UNTUK PEMBELIAN MAKANAN KEMASAN BERLOGO HALAL MUI (STUDI KASUS IBU RUMAH TANGGA DI PERUMAHAN AUR DURI DAN PERUMNAS KOTA BARU, KOTA JAMBI)

2020 ◽  
Vol 3 (1) ◽  
pp. 50-63
Author(s):  
Putri Hana Jusia ◽  
Saad Murdi ◽  
Lavlinesia
Keyword(s):  
Quality Assurance ◽  
Purchase Intention ◽  
Food Products ◽  
Developed Countries ◽  
Muslim Population ◽  
Indonesian Population ◽  
Halal Food ◽  
Muslim Majority ◽  
The Right ◽  
Religious Aspects

Food is a basic need that must be available all the time for human survival. Food as a source of energy must be of high quality.  In 2016, the Indonesia Ministry of Health issued a program on the consumption of nutrition and safety food. Indonesia is the country with the most Muslim population in the world with 87.17 % of the total Indonesian population of 255,461,700 people (BPS, 2015). It is well known that to get proper food by an individual is consider as ones’ right that must be satisfy. Therefore, food as a strategic commodity perceive to satisfy the right of an individual to obtain a proper consumption of food. Halal food does not only cover religious aspects. Halal certified products have gone through the production process which takes quality, processing, and cleanliness of a product into account. The demand for halal food products is increasing and has been widely proven on the market implementation. Not only in Muslim-majority countries but in developed countries which do have high living standards including standards for quality assurance of food products. The respondents of the study are household wives reside in Aur Duri Residential and Kota Baru Residential, Jambi. The study collected 96 respondents who filled up the surveys. Moreover, the study signified that there are 43 (44 %) respondents who prefer the MUI Halal logo affect their purchase intention. It is influenced by characteristics in terms of religion, age and education. Knowledge, compliance based on beliefs, and awareness of quality assurance and food security affects the perceptions of household wives to the decision to purchase food with halal logo MUI packaging. The marketing strategy that most influences the purchase intention on an individual are price and products that become daily necessities.

scholarly journals DOES RELIGIOSITY AFFECT THE INTENTION TO PURCHASE HALAL FAST FOOD FROM NON-MUSLIM COUNTRIES OF ORIGIN?

2021 ◽  
Vol 7 (1) ◽  
pp. 87
Author(s):  
Arie Indra Gunawan ◽  
Vanessa Gaffar
Keyword(s):  
Fast Food ◽  
Purchase Intention ◽  
Country Of Origin ◽  
Food Products ◽  
Point Of View ◽  
Food Category ◽  
Muslim Countries ◽  
Intention To Purchase ◽  
Foreign Countries

This paper aims to increase knowledge about the buying intention of halal fast food products. This study examines the influence of the country of origin of halal fast-food providers on purchase intentions. This study also measures the role of religiosity in mediating the relationship between country of origin and purchase intention of halal fast food. This knowledge will be very meaningful because the condition of Indonesia is the largest halal ecosystem, but in the fast-food category, it is dominated by providers from non-Muslim foreign countries. This research is a descriptive study, questionnaires were distributed randomly online via social media, finally getting 245 data from millennial Muslim consumers who could become research respondents. SEM-PLS with the help of statistical software WarpPLS 7.0 is used to explain the research model. This study shows that country of origin affects the purchase intention of halal fast food products, besides this research shows that religiosity is able to moderate country of origin towards the purchase intention of halal fast food. The results of this study reinforce the assumption that country of origin has a significant effect on purchase intention. Especially in fast food products, millennial consumers in Indonesia show that they already have a point of view and perception about the country of origin of halal fast food in Indonesia. Another finding in the study is that religiosity influences the purchase intention of halal fast-food, and has a moderating effect on the country of origin on purchase intention. 

scholarly journals Determinants of purchase intention toward halal packaged food from non-muslim manufacturers

2019 ◽  
Vol 8 (5) ◽  
pp. 33-41
Author(s):  
Athapol Ruangkanjanases ◽  
Tassaya Sermsaksopon ◽  
Bachtiar H. Simamora
Keyword(s):  
Purchase Intention ◽  
Popular Religion ◽  
Food Products ◽  
Substantial Part ◽  
Muslim Country ◽  
Major Market ◽  
Intention To Purchase ◽  
Halal Food ◽  
Packaged Food ◽  
Significant Factors

Halal packaged food products have attracted much attention in ASEAN where its largest member, Indonesia, is the world’s most populous Muslim country and is a major market in the region. For a non-Muslim country like Thailand, Islam also has a significant role in being the second popular religion after Buddhism. Although the Islamic population in Thailand is not as great as in Islamic countries, Thailand plays a substantial part in halal business as being recognized as a food production base exporting halal food worldwide. Therefore, the major objective of this study is to identify and analyze the significant factors that influence purchase intention of Thai and Indonesian Muslims toward halal packaged food products from non-Muslim manufacturers. This study used a survey to collect data consisting of 200 Thai respondents and 200 Indonesian respondents. The results indicated that product ingredients significantly influenced consumers’ intention to purchase both in Thailand and Indonesia while halal certification only significantly influenced consumers’ intention to purchase in Indonesia.

scholarly journals Non-Muslim Customers’ Purchase Intention on Halal Food Products in Malaysia

2016 ◽  
Vol 22 (1) ◽  
pp. 108-116 ◽  
Author(s):  
Sang-Hyeop Lee ◽  
Kai-Sean Lee ◽  
김학선 ◽  
Kong-Check Siong
Keyword(s):  
Purchase Intention ◽  
Food Products ◽  
Halal Food

scholarly journals DETERMINANTS OF CONSUMER PURCHASE INTENTION OF HALAL MEAT IN KANO-NIGERIA: A CONCEPTUAL PAPER

2020 ◽  
Vol 6 ◽  
pp. 40-48
Author(s):  
Sulaiman Yahya ◽  
Shaizatulaqma Kamalul Ariffin
Keyword(s):  
Purchase Intention ◽  
Theory Of Planned Behaviour ◽  
Empirical Studies ◽  
Meat Product ◽  
Food Products ◽  
Product Knowledge ◽  
Cross Sectional ◽  
Planned Behaviour ◽  
Consumer Purchase Intention ◽  
Halal Food

The trend in the consumption of halal food products is experiencing a daily increase, as a result of the fact that the demand of halal food products is becoming higher and higher from consumers worldwide due to its safety, hygiene and quality. Even though the issue of the demand of halal food products has been widely highlighted in some existing halal literature, the determining factors influencing consumer purchase intention of halal meat product in Kano-Nigeria is yet to be discussed well in the current literature. This concept paper will discuss factors such as attitude, subjective norm, perceived behavioural control, product knowledge, product trust, celebrity endorsement, religiosity, and personal norm as an extension of the theory of planned behaviour (TPB) in the current complex food trade scenario. Cross-sectional quantitative survey approach will be used as the method of this study, using a self-administered questionnaire to collect the data. 500 questionnaires will be distributed within the total population frame of 9 million people living in Kano. The research findings can provide valuable insights for halal meat retailers on influencing factors that affect consumer's intention to consume and purchase from them. The findings of this study will enrich existing literature on halal meat product as well as broaden and deepen the theory of planned behaviour. It may also contribute towards necessary policy changes surrounding the halal meat market in Kano-Nigeria. Empirical studies by future researchers can be employed to test the relationship between the factors and also uncover other factors that can help in enhancing the purchase intention of halal meat product.

scholarly journals Non-Muslim Customers’ Purchase Intention on Halal Food Products in Malaysia

2016 ◽  
Vol 22 (1) ◽  
pp. 108-116 ◽  
Author(s):  
Sang-Hyeop Lee ◽  
Kai-Sean Lee ◽  
김학선 ◽  
Kong-Check Siong
Keyword(s):  
Purchase Intention ◽  
Food Products ◽  
Halal Food
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