scholarly journals Diagnostic assessment of the borg MOEA for many-objective product family design problems

Author(s):  
David Hadka ◽  
Patrick M. Reed ◽  
Timothy W. Simpson
Author(s):  
Sangjin Jung ◽  
Timothy W. Simpson ◽  
Christina Bloebaum

Companies usually launch families of products into the market to provide value to different segments based on different customer needs; however, most of the research on Value-Driven Design (VDD) in the literature has focused on modeling value functions and optimizing the design of single products, not families of products. In order to increase profit and minimize total cost for product design and manufacturing, VDD should be applicable to product family design. In this work, we propose a multi-level VDD approach for product family design by extending multidisciplinary design optimization methods. The multi-level VDD is applied to a family of front-loading washing machines to validate the effectiveness of the proposed approach. With this example, we demonstrate that design problems that optimize traditional objective functions (e.g., cost, performance) at each level do not necessarily maximize value when compared to an appropriate VDD formulation. On the other hand, when the value function is set as an objective function throughout the organization (company, product family, and product level), we find that the VDD formulation provides the best value. Future work based on these promising findings is also discussed.


2012 ◽  
Vol 134 (11) ◽  
Author(s):  
Seung Ki Moon ◽  
Daniel A. McAdams

Companies that generate a variety of products and services are creating, and increasing research on, mass-customized products in order to satisfy customers’ specific needs. Currently, the majority of effort is focused on consumers who are without disabilities. The research presented here is motivated by the need to provide a basis of product design methods for users with some disability—often called universal design (UD). Product family design is a way to achieve cost-effective mass customization by allowing highly differentiated products serving distinct market segments to be developed from a common platform. By extending concepts from product family design and mass customization to universal design, we propose a method for developing and evaluating a universal product family within uncertain market environments. We will model design strategies for a universal product family as a market economy where product family platform configurations are generated through market segments based on a product platform and customers’ preferences. A coalitional game is employed to evaluate which design strategies provide more benefit when included in the platform based on the marginal profit contribution of each strategy. To demonstrate an implementation of the proposed method, we use a case study involving a family of light-duty trucks.


2014 ◽  
Vol 281 ◽  
pp. 113-127 ◽  
Author(s):  
Elim Liu ◽  
Shih-Wen Hsiao ◽  
Shih-Wei Hsiao

Author(s):  
Zhila Pirmoradi ◽  
G. Gary Wang

Plug-in Hybrid Electric Vehicles (PHEVs) bear great promises for increasing fuel economy and decreasing greenhouse gas emissions by the use of advanced battery technologies and green energy resources. The design of a PHEV highly depends on several factors such as the selected powertrain configuration, control strategy, sizes of drivetrain components, expected range for propulsion purely by electric energy, known as AER, and the assumed driving conditions. Accordingly, design of PHEV powertrains for diverse customer segments requires thorough consideration of the market needs and the specific performance expectations of each segment. From the manufacturing perspective, these parameters provide the opportunity of mass customization because of the high degree of freedom, especially when the component sizes and control parameters are simultaneously assessed. Based on a nonconventional sensitivity and correlation analysis performed on a simulation model for power-split PHEVs in this study, the product family design (PFD) concept and its implications will be investigated, and limitations of PFD for such a complex product along with directions for efficient family design of PHEVs will be discussed.


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