Behavioral Analysis of Registered Web Site Visitors with Help of Mouse Tracking

Author(s):  
Clemens Schefels ◽  
Sven Eschenberg ◽  
Christian Schoneberger
Author(s):  
Robert S. Owen

This article advocates mouse tracking as an emerging method to include in corporate enterprise portal usability assessment. Issues of Web site usability testing are discussed, with mouse tracking as one method that should be given consideration in assessing enterprise portals. Usability testing is part of the process of assessing how well a machine or application does its job. Efficiency is in turn one component of usability, but is perhaps one of the most important components with regard to Web sites that are designed to serve as corporate enterprise portals. An enterprise portal is an organization’s Website that functions to deliver internal employees or external partners or customers to organizational information, applications, or services.


Author(s):  
Jennifer M. Roche ◽  
Arkady Zgonnikov ◽  
Laura M. Morett

Purpose The purpose of the current study was to evaluate the social and cognitive underpinnings of miscommunication during an interactive listening task. Method An eye and computer mouse–tracking visual-world paradigm was used to investigate how a listener's cognitive effort (local and global) and decision-making processes were affected by a speaker's use of ambiguity that led to a miscommunication. Results Experiments 1 and 2 found that an environmental cue that made a miscommunication more or less salient impacted listener language processing effort (eye-tracking). Experiment 2 also indicated that listeners may develop different processing heuristics dependent upon the speaker's use of ambiguity that led to a miscommunication, exerting a significant impact on cognition and decision making. We also found that perspective-taking effort and decision-making complexity metrics (computer mouse tracking) predict language processing effort, indicating that instances of miscommunication produced cognitive consequences of indecision, thinking, and cognitive pull. Conclusion Together, these results indicate that listeners behave both reciprocally and adaptively when miscommunications occur, but the way they respond is largely dependent upon the type of ambiguity and how often it is produced by the speaker.


2011 ◽  
Vol 10 (5) ◽  
pp. 25
Author(s):  
Catherine Cooper Nellist
Keyword(s):  
Web Site ◽  

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