Empirical Study on Social Media Marketing Based on Sina Microblog

2012 Second International Conference on Business Computing and Global Informatization ◽

10.1109/bcgin.2012.146 ◽

2012 ◽

Cited By ~ 8

Author(s):

Chunmei Gu ◽

Shanshan Wang

Keyword(s):

Social Media ◽

Empirical Study ◽

Social Media Marketing

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The mediating role of Brand image and Lovemarks Brands between Social Media Marketing Activities and Brand Equity: An Empirical Study on Fashion wear industry in Egypt

المجلة العلمیة للدراسات والبحوث المالیة والتجاریة ◽

10.21608/cfdj.2021.146713 ◽

2021 ◽

Vol 2 (1) ◽

pp. 117-154

Author(s):

شریف طاهر محمد فرید

Keyword(s):

Social Media ◽

Empirical Study ◽

Brand Equity ◽

Brand Image ◽

Social Media Marketing ◽

Mediating Role ◽

Marketing Activities

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Impact of Social Media Marketing On the Consumer Preferences in Restaurant Industry: An Empirical Study of Pakistan

IOSR Journal of Business and Management ◽

10.9790/487x-16956574 ◽

2014 ◽

Vol 16 (9) ◽

pp. 65-74 ◽

Cited By ~ 1

Author(s):

Dr. Ijaz A. Qureshi ◽

◽

Iqra Nasim ◽

Dr. Mike Whitty

Keyword(s):

Social Media ◽

Empirical Study ◽

Consumer Preferences ◽

Restaurant Industry ◽

Social Media Marketing

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Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong

Australasian Marketing Journal (AMJ) ◽

10.1016/j.ausmj.2020.03.006 ◽

2020 ◽

Cited By ~ 3

Author(s):

Man Lai Cheung ◽

Guilherme D. Pires ◽

Philip J. Rosenberger ◽

Wilson K.S. Leung ◽

Hiram Ting

Keyword(s):

Social Media ◽

Hong Kong ◽

Empirical Study ◽

Social Media Marketing

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Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand

Journal of Business Research ◽

10.1016/j.jbusres.2011.10.014 ◽

2012 ◽

Vol 65 (10) ◽

pp. 1480-1486 ◽

Cited By ~ 656

Author(s):

Angella J. Kim ◽

Eunju Ko

Keyword(s):

Social Media ◽

Empirical Study ◽

Customer Equity ◽

Social Media Marketing ◽

Fashion Brand ◽

Marketing Activities

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The perceived value of social media marketing: an empirical study of online word-of-mouth in Saudi Arabian context

Journal of Entrepreneurship and Sustainability Issues ◽

10.9770/jesi.2019.6.3(32) ◽

2019 ◽

Vol 6 (3) ◽

pp. 1512-1527 ◽

Cited By ~ 4

Author(s):

Ahmed S. Ajina

Keyword(s):

Social Media ◽

Empirical Study ◽

Word Of Mouth ◽

Perceived Value ◽

Saudi Arabian ◽

Social Media Marketing ◽

Online Word Of Mouth

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Influence of Socio-Economic Factors in Digital and Social Media Marketing: An Empirical Study in India

SSRN Electronic Journal ◽

10.2139/ssrn.2843076 ◽

2016 ◽

Author(s):

Biswa Bihari Das ◽

Rabi N. Subudhi

Keyword(s):

Social Media ◽

Empirical Study ◽

Social Media Marketing ◽

Economic Factors ◽

Socio Economic Factors

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The Effect of Social Identity, Perception of Value and Social Media Marketing Activity on Netizent Satisfaction (Empirical study on Instagram and Facebook users)

International Journal of New Technology and Research ◽

10.31871/ijntr.6.10.9 ◽

2020 ◽

Vol 6 (10) ◽

Author(s):

Abd Azis ◽

Moh. Abd. Rahman ◽

Moch Yunus

Keyword(s):

Social Media ◽

Social Identity ◽

Empirical Study ◽

Social Media Marketing ◽

Marketing Activity ◽

Identity Perception

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PROSUMER�S UNDERSTANDING TOWARDS SOCIAL MEDIA MARKETING: AN EMPIRICAL STUDY

10.26488/iej.12.11.1186 ◽

2019 ◽

Vol 12 (11) ◽

Author(s):

Dr Subodh K Kesharwani ◽

Dr Madhulika p Sarkar ◽

Shelly Oberoi

Keyword(s):

Social Media ◽

Empirical Study ◽

Social Media Marketing

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AN EMPIRICAL STUDY ON ROLE OF SOCIAL MEDIA MARKETING FOR CONSUMERS DECISION MAKING IN SELECTING HOSPITAL SERVICES

Journal of Advances in Business Management ◽

10.14260/jadbm/2015/7 ◽

2015 ◽

Vol 1 (2) ◽

pp. 49-59

Author(s):

Mohan N ◽

Senthilmurugan P

Keyword(s):

Decision Making ◽

Social Media ◽

Empirical Study ◽

Social Media Marketing ◽

Hospital Services

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Social Media Marketing in Medical Profession - An Empirical Study of Lucknow City (India)

International Journal of Economics & Management Sciences ◽

10.4172/2162-6359.1000472 ◽

2017 ◽

Vol 06 (06) ◽

Author(s):

Iftekhar Ahmad ◽

Jyoti Bhadauria ◽

Brijendra Singh Yadav

Keyword(s):

Social Media ◽

Empirical Study ◽

Medical Profession ◽

Social Media Marketing

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