A Test Scenario Design Methodology Based on Business Context Modeling and Its Evaluation

2014 ◽  
Author(s):  
Norifumi Nomura ◽  
Yasuhiro Kikushima ◽  
Mikio Aoyama
Keyword(s):  
Design Methodology ◽  
Context Modeling ◽  
Test Scenario ◽  
Business Context ◽  
Scenario Design

The uncertain future of globalization

2019 ◽  
Vol 36 (4) ◽  
pp. 524-535 ◽  
Author(s):  
Jan-Benedict Steenkamp
Keyword(s):  
Consumer Culture ◽  
Design Methodology ◽  
Brand Value ◽  
Future Research ◽  
Global Integration ◽  
Content Type ◽  
Business Context ◽  
Global Brands ◽  
Global Companies ◽  
Uncertain Future

Purpose The purpose of this paper is to offer a different perspective on the global consumer culture (GCC) phenomenon and identify new avenues for future research. Design/methodology/approach The paper is a thought piece. Findings The unprecedented globalization of the marketplace in the last 50 years has given rise to the emergence of GCC, and the rise of global companies and global brands, among others. Yet, as one surveys the globalscape, there are developments on the horizon that might threaten continued globalization. In this paper, the author discusses these developments and their implications around three interrelated, yet distinct, components of globalization: global integration of world economies, GCC and global brands. Originality/value The paper identifies unique research opportunities to study GCC in an emerging business context in which continued global integration is not guaranteed, and where globalization headwinds could reduce the contribution of perceived brand globalness to brand value.

Addressing the complexities of managing domestic and multinational corporate brands

2015 ◽  
Vol 20 (1) ◽  
pp. 48-62 ◽  
Author(s):  
Morteza Khojastehpour ◽  
Ahmed Shahriar Ferdous ◽  
Michael Polonsky
Keyword(s):  
Multinational Corporations ◽  
Design Methodology ◽  
Organisational Structure ◽  
Environmental Complexity ◽  
Content Type ◽  
Business Context ◽  
Business Environments ◽  
Strategic Role ◽  
Corporate Brands ◽  
Practical Implications

Purpose – The purpose of this paper is to focus on the differences between managing domestic corporate brands (DCBs) and multinational corporate brands (MCBs), and presents a framework highlighting six types of complexity associated with managing both forms of corporate brands in an international business context. Design/methodology/approach – This paper proposes a framework addressing six types of complexity involved in managing DCBs and MCBs drawing on the literature related to corporate branding, corporate brands, and domestic and multinational corporations. The six types of complexity examined include: strategic role, organisational structure, culture, knowledge, positioning and extended responsibility. Findings – The research identifies that DCBs have a lower degree of complexity in regard to strategic role, knowledge and positioning, but have a higher level in regard to organisational structure, cultural and extended responsibility complexity. MCBs face more complexity than DCBs across all dimensions because they operate across business environments and need to coordinate activities while adapting to environmental differences. Practical implications – The findings highlight the importance of environmental complexity for firms managing brands globally. The issues of complexity identified in this paper need to be understood if firms are to effectively build and manage their corporate brands within and across markets. Originality/value – The paper highlights the concepts of DCBs and MCBs, and identifies the factors that contribute to the complexity of managing these two types of corporate brands domestically and internationally.

scholarly journals Divorce in the family business: unfolding the legal problems by learning from practice

2016 ◽  
Vol 6 (1) ◽  
Author(s):  
Kajsa Haag ◽  
Lars-Göran Sund
Keyword(s):  
Family Business ◽  
Design Methodology ◽  
Family Law ◽  
Business Context ◽  
Legal Perspective ◽  
The Family ◽  
Critical Issues ◽  
Marital Property ◽  
The Impact ◽  
Practical Implications

Purpose Our purpose is to explore the case of divorce in family business from a legal perspective and highlight the problems of applying family law in the family business context. Design/methodology/approach We rely on legal analysis and interviews with estate distribution executors to discuss problems with the legal rules and how they are practiced. Findings Our findings show that the law is ill fitted to the situation where there is a family business included in the division of marital property. In divorce, family law dictates the division of marital property and the family business is reduced to an asset to be divided like any other. Critical issues are identified and elaborated. Research limitations/implications Divorce and other disruptions to the family system should be considered in family business consultancy among other threats to the business. The legal perspective on divorce in the family business offered here primarily concerns ownership issues. The impact of divorce on management is equally in need of exploration, which is our suggestion for further studies. Practical implications Our paper illuminates in which ways the business is hampered from divorcing owners and discuss critical issues with applying family law in a family business context. Originality/value New light is shed on the practical problems of interpreting family law in a family business context advancing our understanding of family aspects in family business management.

“There’s only one Man United?”

2015 ◽  
Vol 31 (6) ◽  
pp. 24-26
Keyword(s):  
Case Studies ◽  
Business School ◽  
Design Methodology ◽  
Reading Time ◽  
Harvard Business School ◽  
Content Type ◽  
Business Context ◽  
Modern Business ◽  
Pertinent Information ◽  
Practical Implications

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – It has become something of a cliché to borrow cues from successful sporting managers and coaches and apply them to a modern business context. Indeed, many former managers are getting in on the act – see the success of some former coaches on the speaking circuit and even the increasing amount of work ex-Manchester United manager Sir Alex Ferguson has been doing with Harvard Business School. It seems that there is a lucrative life after all when it is time to hang up the whistle and clipboard. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Exploring service adaptation in a business-to-business context

2016 ◽  
Vol 26 (3) ◽  
Author(s):  
Xia Zhu ◽  
Judy Zolkiewski
Keyword(s):  
Case Studies ◽  
Design Methodology ◽  
Manufacturing Sector ◽  
Service Differentiation ◽  
Service Process ◽  
Business Service ◽  
Business Context ◽  
Interactive Nature ◽  
Service Adaptation ◽  
Business To Business

Purpose This study investigates service adaptation in a business-to-business context and explores the characteristics of service adaptation and how it takes place in business-to-business markets. Design/methodology/approach Two case studies were employed to obtain both suppliers’ and customers’ perceptions of service adaptation in a business-to-business context. Findings The findings captured both suppliers’ and customers’ adaptation in a business-to-business service context. It revealed customers’ active adaptation in assisting suppliers in the business-to-business service process. Suppliers’ willingness to make adaptation appears to have an impact on their relationships with customers. Business-to-business service adaptation is a dynamic and interactive process. Research limitations/implications The findings shed light for practitioners not to neglect customers’ active participation, but to understand customers’ role in making adaptation with suppliers in the service process to enhance their service experience and business-to-business relationships. The research is exploratory and the findings of these two case studies may be influenced by the manufacturing sector in which the case study firms are based. Originality/value This paper illustrates that the interactive nature of service adaptation is particularly pertinent in a business-to-business context and that the phenomena needs much more careful attention as it provides a potential area for marketing managers to achieve service differentiation.

scholarly journals Citizen-Participatory Scenario Design Methodology with Future Design Approach: A Case Study of Visioning of a Low-Carbon Society in Suita City, Japan

2020 ◽  
Vol 12 (11) ◽  
pp. 4746
Author(s):  
Michinori Uwasu ◽  
Yusuke Kishita ◽  
Keishiro Hara ◽  
Yutaka Nomaguchi
Keyword(s):  
Design Methodology ◽  
Policy Implications ◽  
Future Generations ◽  
Low Carbon ◽  
Future Design ◽  
Deliberation Process ◽  
Scenario Design ◽  
Scenario Assessment ◽  
Sustainable Futures

A scenario approach is often used to envision sustainable futures. Several important scenario design factors are identified in the literature, which include the demonstration of deliberation and the participation of stakeholders; however, specific methodologies of scenario design are yet to be established. Accordingly, in this study, we demonstrate a series of workshops involving ordinary citizens for energy visioning in Suita city, Japan, and propose a new citizen-participatory scenario design methodology based on the combination of scenario design and future design approaches. It is shown that the inclusion of future generations in deliberation is effective for creating future visions in a specific context and deriving policy implications. Specifically, by analyzing the deliberation process and the proposed scenarios, it was confirmed that the scenarios proposed by future generations were proactive in terms of paying the costs incurred to facilitate the realization of policies toward achieving a long-term vision. Furthermore, even though the proposals made by the future generations imposed additional burdens for current generations, post-workshop scenario assessment revealed that current generations are supportive of these scenarios. It is concluded that the proposed methodology is effective since it can overcome uncertainties, include holistic scopes, and consider a long-term time horizon.

Test Scenario Design for Intelligent Driving System Ensuring Coverage and Effectiveness

2018 ◽  
Vol 19 (4) ◽  
pp. 751-758 ◽  
Author(s):  
Qin Xia ◽  
Jianli Duan ◽  
Feng Gao ◽  
Qiuxia Hu ◽  
Yingdong He
Keyword(s):  
Test Scenario ◽  
Driving System ◽  
Scenario Design

Cultural intelligence and state suspicion: attachment styles as moderators

2017 ◽  
Vol 22 (1) ◽  
pp. 113-132 ◽  
Author(s):  
Tuan Luu
Keyword(s):  
Attachment Styles ◽  
Design Methodology ◽  
Cultural Intelligence ◽  
Negative Relationship ◽  
Content Type ◽  
Business Context ◽  
Software Companies ◽  
Negative Effect ◽  
Research Stream

Purpose State suspicion is a suspension in employees’ cognitive and motivational drives toward the organization. The purpose of this paper is to investigate the role of leaders’ cultural intelligence (CQ) in mitigating employees’ state suspicion. An understanding was also sought on moderating roles of employees’ attachment styles on the negative relationship between CQ and state suspicion. Design/methodology/approach Harvested from respondents from multinational software companies in Vietnam business context, the data were analyzed through hierarchical multiple regression analysis. Findings The data provided evidence for the negative effect of leaders’ CQ on employees’ state suspicion. Employee attachment styles were also found to play the moderating roles for that negative relationship. Originality/value This research advances suspicion research stream through its convergence with CQ research stream.

Applying airline error management principles on the ground

2014 ◽  
Vol 30 (2) ◽  
pp. 34-35 ◽  
Keyword(s):  
Resource Management ◽  
Design Methodology ◽  
Human Error ◽  
Management Practices ◽  
Aviation Industry ◽  
Error Management ◽  
Cultural Shift ◽  
Content Type ◽  
Business Context ◽  
Practical Implications

Purpose – Provides an interview Jan U. Hagen, author of Confronting Mistakes. Design/methodology/approach – Provides an interview Jan U. Hagen. Findings – Discusses crew resource management (CRM), a concept widely-adopted in the aviation industry as a means of responding to and dealing with human error. Practical implications – Offers advice on how to embark on the cultural shift required in order to effectively manage error. Originality/value – Draws on Hagen's expertise within the aviation industry to discuss the value of implementing similar error management practices in a wider business context.

scholarly journals Spiritually inspired creativity in business

2017 ◽  
Vol 44 (2) ◽  
pp. 195-205 ◽  
Author(s):  
László Zsolnai ◽  
Katalin Illes
Keyword(s):  
Design Methodology ◽  
Large Scale ◽  
Business Models ◽  
Management Practices ◽  
Business Management ◽  
Necessary Condition ◽  
Content Type ◽  
Business Context ◽  
Faith Traditions ◽  
Deep Sense

Purpose The purpose of this paper is to investigate the relation of spirituality and creativity in business context. Design/methodology/approach The paper presents practical examples of spiritual-based creative business models in different faith traditions (Hinduism, Christianity and Anthroposophy). Findings Spirituality and a deep sense of connectedness are essential to enhance creativity and care in business. Spirituality creates free space and openness to allow the future to emerge organically. It creates a distance between the self and the pressures of the market and the routines of business and daily life. This distance is a necessary condition for developing creative, ethical and responsible solutions to the complex challenges around us. Originality/value Spiritually inspired creative business models overcome the instrumental rationality and materialistic orientation of today’s business management which produces large scale ecological, social and ethical “ills.” The paper shows that alternative business management practices need a spiritual foundation to be more creative and caring.

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