Social Influence on Being a Pay User in Freemium-based Social Networks

2011 ◽  
Author(s):  
Hao Wang ◽  
Alvin Chin
Keyword(s):  
Social Networks ◽  
Social Influence

scholarly journals Challenging the Status Quo through Social Influence: Changes in Sustainable Consumption through the Influence of Social Networks

2021 ◽  
Vol 13 (10) ◽  
pp. 5513
Author(s):  
Iljana Schubert ◽  
Judith I. M. de Groot ◽  
Adrian C. Newton
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Social Influence ◽  
Food Consumption ◽  
Status Quo ◽  
Injunctive Norms ◽  
Sustainable Food ◽  
Consumption Choices ◽  
The Status ◽  
Consumption Practices

This study examines the influence of social network members (versus strangers) on sustainable food consumption choices to investigate how social influence can challenge the status quo in unsustainable consumption practices. We hypothesized that changes to individual consumption practices could be achieved by revealing ‘invisible’ descriptive and injunctive social norms. We further hypothesized that it matters who reveals these norms, meaning that social network members expressing their norms will have a stronger influence on other’s consumption choices than if these norms are expressed by strangers. We tested these hypotheses in a field experiment (N = 134), where participants discussed previous sustainable food consumption (revealing descriptive norms) and its importance (revealing injunctive norms) with either a stranger or social network member. We measured actual sustainable food consumption through the extent to which participants chose organic over non-organic consumables during the debrief. Findings showed that revealed injunctive norms significantly influenced food consumption, more so than revealed descriptive norms. We also found that this influence was stronger for social network members compared to strangers. Implications and further research directions in relation to how social networks can be used to evoke sustainable social change are discussed.

Why Are Modern Families Small? Toward an Evolutionary and Cultural Explanation for the Demographic Transition

2005 ◽  
Vol 9 (4) ◽  
pp. 360-375 ◽  
Author(s):  
Lesley Newson ◽  
Tom Postmes ◽  
S. E. G Lea ◽  
Paul Webley
Keyword(s):  
Social Networks ◽  
Social Norms ◽  
Social Influence ◽  
Social Control ◽  
Cultural Evolution ◽  
Reproductive Behavior ◽  
Demographic Transition ◽  
The Social ◽  
Large Families ◽  
Cultural Explanation

As societies modernize, they go through what has become known as “the demographic transition;” couples begin to limit the size of their families. Models to explain this change assume that reproductive behavior is either under individual control or under social control. The evidence that social influence plays a role in the control of reproduction is strong, but the models cannot adequately explain why the development of small family norms always accompanies modernization. We suggest that the widening of social networks, which has been found to occur with modernization, is sufficient to explain the change in reproductive norms if it is assumed that (a) advice and comment on reproduction that passes among kin is more likely to encourage the creation of families than that which passes among nonkin and (b) this advice and comment influence the social norms induced from the communications. This would, through a process of cultural evolution, lead to the development of norms that make it increasingly difficult to have large families.

Social Influences, Social Context, and Health Behaviors Among Working-Class, Multi-Ethnic Adults

2006 ◽  
Vol 34 (2) ◽  
pp. 315-334 ◽  
Author(s):  
Karen M. Emmons ◽  
Elizabeth M. Barbeau ◽  
Caitlin Gutheil ◽  
Jo Ellen Stryker ◽  
Anne M. Stoddard
Keyword(s):  
Physical Activity ◽  
Social Networks ◽  
Working Class ◽  
Health Behaviors ◽  
Social Norms ◽  
Social Influence ◽  
Vegetable Intake ◽  
Social Influences ◽  
Fruit And Vegetable Intake ◽  
Fruit And Vegetable

Little research has explored the relationship between social influences (e.g., social networks, social support, social norms) and health as related to modifying factors that may contribute to health disparities. This is a cross-sectional analysis of fruit and vegetable intake and physical activity, using baseline data from two cancer prevention studies with working-class, multi-ethnic adults. Several social influence and social contextual variables were associated with fruit and vegetable intake and physical activity in both samples. Fruit and vegetable consumption was associated with social norms and social networks, although different contextual variables also were related to intake across the two samples. Physical activity was associated with social networks, social norms, and competing demands. By examining how key social influence and contextual mediating variables relate to health behaviors, we can learn more about the types of interventions that might be needed to promote sustained health behavior change in this population.

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