scholarly journals Integrating Technology Acceptance Model With Innovation Diffusion Theory: An Empirical Investigation on Students’ Intention to Use E-Learning Systems

IEEE Access ◽  
2019 ◽  
Vol 7 ◽  
pp. 26797-26809 ◽  
Author(s):  
Waleed Mugahed Al-Rahmi ◽  
Noraffandy Yahaya ◽  
Ahmed A. Aldraiweesh ◽  
Mahdi M. Alamri ◽  
Nada Ali Aljarboa ◽  
...  
Keyword(s):  
Technology Acceptance ◽  
Innovation Diffusion ◽  
Technology Acceptance Model ◽  
Empirical Investigation ◽  
Diffusion Theory ◽  
Learning Systems ◽  
Intention To Use ◽  
Innovation Diffusion Theory ◽  
E Learning ◽  
Acceptance Model

scholarly journals A Behavioral Study on Middle-Class Consumers in Adopting M-Commerce in East Java

2018 ◽  
Vol 14 (2) ◽  
pp. 113-125
Author(s):  
Mariatul Ulfa Mansyur ◽  
Bambang Hariadi ◽  
Wuryan Andayani
Keyword(s):  
Information Technology ◽  
Theory Of Planned Behavior ◽  
Technology Acceptance ◽  
Innovation Diffusion ◽  
Planned Behavior ◽  
Technology Acceptance Model ◽  
Behavioral Intention ◽  
Diffusion Theory ◽  
Innovation Diffusion Theory ◽  
Acceptance Model

Abstract: A Behavioral Study on Middle-Class Consumers in Adopting M-Commerce in East Java. The objective of this study is to examine factors that influence the behavioral intention of consumers in using and adopting m-commerce. This study combines Technology Acceptance Model (TAM), Theory of Planned Behavior (TPB), and Innovation Diffusion Theory (IDT). The data of this study were collected through a survey and samples were selected by using convenience sampling technique with SEM-PLS requirement as many as ten times the number of paths. The data were analyzed using Partial Least Square (PLS). The results of this study show that perceived usefulness, perceived ease of use, social influence, and personal innovativeness affecs behavioral intention. Furthermore, behavioral intention affects actual user, i.e. consumers, to use and adopt m-commerce information technology. This study implies that vendors of m-commerce information technology and management should pay more attention to and reconsider perceived usefulness, perceived ease of use, social influence, personal innovativeness, behavioral intention, and consumers as actual users, when they make decision regarding adoption and appliance of m-commerce.Keywords: m-commerce information technology adoption, consumer behavior, Technology Acceptance Model, Theory of Planned Behavior, Innovation Diffusion TheoryAbstrak: Studi Keperilakuan Konsumen Kelas Menengah dalam Pengadopsian M-Commerce di Jawa Timur. Studi ini bertujuan untuk menguji faktor-faktor yang memengaruhi minat perilaku konsumen dalam menggunakan maupun mengadopsi m-commerce. Studi ini merupakan penggabungan model Technology Acceptance Model (TAM), Theory of Planned Behavior (TPB), dan Innovation Diffusion Theory (IDT). Studi ini menggunakan metode survey, sampel dipilih dengan menggunakan teknik convenience sampling, dan teknik analisis yang digunakan adalah SEM-PLS. Studi ini menemukan bahwa konstruk persepsi kegunaan, persepsi kemudahan penggunaan, pengaruh sosial dan keinovatifan pribadi berpengaruh terhadap minat perilaku. Selanjutnya, studi ini juga menemukan bahwa minat perilaku berpengaruh terhadap pengguna yang sesungguhnya, yaitu konsumen, terkait dengan penggunaan maupun adopsi m-commerce. Implikasi studi ini adalah vendor layanan teknologi informasi m-commerce dan manajemen harus memperhatikan dan mempertimbangkan lagi persepsi kegunaan, persepsi kemudahan, pengaruh sosial, keinovatifan pribadi, minat perilaku dan konsumen sebagai pengguna sesungguhnya dalam mengambil keputusan terkait dengan pengenalan dan adopsi m-commerce.Kata kunci: Adopsi Teknologi Informasi M-commerce, Perilaku Konsumen, Technology Acceptance Model, Theory of Planned Behavior, Innovation Diffusion Theory

scholarly journals Do Consumers Care About Aesthetics and Compatibility? The Intention to Use Wearable Devices in Health Care

SAGE Open ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 215824402110400
Author(s):  
Jeeyeon Jeong ◽  
Yaeri Kim ◽  
Taewoo Roh
Keyword(s):  
Health Care ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Diffusion Theory ◽  
Wearable Devices ◽  
Intention To Use ◽  
Innovation Diffusion Theory ◽  
Study Results ◽  
Psychological Mechanism ◽  
Acceptance Model

This study examined the influencing factors on consumers’ intention to use wearable devices in health care (WDH). Although the importance of the WDH market is increasing, existing empirical study results on WDH have been selectively investigated based on the technology acceptance model (TAM). To address this issue, we endeavored to contribute by integrating the theory of planned behavior (TPB) and innovation diffusion theory (IDT) on top of TAM to explain the psychological mechanism underlying consumer behaviors, especially when adopting advanced wearable devices in the health care domain. We surveyed 303 people in Pangyo IT Valley, South Korea, and attempted a path analysis using PLS-SEM estimation. The findings suggest that individual innovativeness (IIN) directly affects consumers’ intention to use (IU) WDH, while self-efficacy (SE), aesthetics (AES), and compatibility (COM) have indirectly influenced their usage intentions. Detailed results are described in the article.

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