New Product Development in Dutch Companies: The Idea Generation Stage

1981 ◽  
Vol 15 (5) ◽  
pp. 73-85 ◽  
Author(s):  
Bronislaw Verhage ◽  
A.J. van Weele
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Idea Generation ◽  
New Product ◽  
Generation Stage

scholarly journals CROWDSOURCING: A STRATEGY FOR FIRM PERFORMANCE IN THE PLASTIC MANUFACTURING SECTOR IN SOUTHEAST NIGERIA

2021 ◽  
Vol 3 (7) ◽  
pp. 228-236
Author(s):  
Agbasi Emmanuela Obianuju ◽  
Nwosu Kanayo Chike ◽  
Dibua Emmanuel Chijioke
Keyword(s):  
Firm Performance ◽  
Product Development ◽  
New Product Development ◽  
Manufacturing Sector ◽  
Idea Generation ◽  
New Product ◽  
Manufacturing Firms ◽  
Manufacturing Companies ◽  
Open Collaboration ◽  
Product Creation

The heavy reliance of manufacturing firms in the south-eastern part of Nigeria on their team of experts in Research and Development (R & D), to come up with new ideas and innovation, and the neglect of the input of customers in this process necessitated this study to examine the nexus between crowdsourcing and firm performance in the plastic manufacturing sector in southeast Nigeria.  The work was anchored on the Human Capital Theory. The study adopted a survey research design as the most suited for the work. Two states were selected judgmentally, because of the concentration of plastic manufacturing firms in those States. Eighteen plastic manufacturing firms were selected randomly, with a population strength of 328. The sample size was 176, arrived at using Krejcie and Morgan formula. Questionnaire was the instrument for data collection, and it was subjected to content validity and reliability tests using correlation method, which returned a coefficient of 0.879. The data collected were analyzed using regression analysis through the ordinary least square method, at a 5% level of significance. Findings revealed that a positive relationship exists between the variables (r = .973). A 95% change in new product development was accounted for by changes in open collaboration in the plastic manufacturing sector in Southeast Nigeria (R2 = .947, F = 2802.884, p-value < 0.05). The study, therefore, concluded that involving customers in the process of new product creation is key to its acceptability by the public. As a result, it was recommended that the managers and owners of plastic manufacturing companies need to find a way to get the customers involved in their idea generation and new product creation for a sustained creditable performance.  Keywords: Crowdsourcing, Firm Performance, Plastic Manufacturing Sector, Open Collaboration and New Product Development.

Influence of customer participation in new product development: the moderating role of social media

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sonica Rautela ◽  
Sarika Sharma ◽  
Shreya Virani
Keyword(s):  
Social Media ◽  
Product Development ◽  
New Product Development ◽  
Structural Equation ◽  
Idea Generation ◽  
New Product ◽  
Business Environment ◽  
Customer Participation ◽  
Content Type ◽  
Three Phases

PurposeThe business environment is changing and so are the rules of doing business. Constant innovation is the key to win in this dynamic marketplace, so that the new ideas get converted into new marketable products quickly with the least possible mistake. One way to inculcate innovation is by the participation of customers in the new product development (NPD) process. Platforms like social media has provided an opportunity for firms to communicate, co-create and collaborate with customers. The present study aims to understand the customers' participation in three phases, namely idea generation, development and commercialization of the NPD process for its effectiveness.Design/methodology/approachWith the help of review of existing literature, a theoretical model is proposed. This model is then empirically evaluated with data of 213 respondents using structural equation modelling (SEM). The respondents are majorly young social media users in India.FindingsThe results highlight that customer involvement is important in idea generation and commercialization phase of NPD process for its effectiveness. Also, the effectiveness of NPD process affects the financial performance of the firm. The use of social media is considered for its mediating role in NPD process effectiveness during the three phases. The results show that it has an effective role to play during the idea generation phase.Originality/valueConsumers’ perspective concerning usage of social media for their participation in NPD is an unexplored area in general and in the Indian context in particular. To fill this research gap the present study is carried out.

Harnessing New Product Development Processes through Strategic Thinking Initiatives

2015 ◽  
Vol 6 (3) ◽  
pp. 28-48 ◽  
Author(s):  
S. Asiya Z. Kazmi ◽  
Marja Naarananoja ◽  
Juha Kytola
Keyword(s):  
Product Development ◽  
Development Strategy ◽  
New Product Development ◽  
Idea Generation ◽  
New Product ◽  
Strategic Thinking ◽  
Internal Communication ◽  
Record Keeping ◽  
The Subject ◽  
The Uk

This paper evaluates the role of strategic thinking to support multinational organization's new product development initiatives. Furthermore, it emphases how organizational commitment to empower its work team's leadership capability can be highlighted in the form of weak areas through specialized survey. The research outcomes highlighted the gaps in the subject organization's NPD initiatives through drawing attention to the grey areas present in the overall corporate strategic leadership environment of its three targeted work locations (i.e. Finland, the UK, and -Norway). Such areas include the potential of the company's internal communication system, data collection and record keeping capability, management's approach to the potential of new idea generation and employees' empowerment. The referred areas are directly linked to the subject company's new product development strategy, corporate initiatives and operational growth.

scholarly journals Product Development: From Concept to Market

2018 ◽  
Vol 32 (04) ◽  
pp. 191-195
Author(s):  
Faryan Jalalabadi ◽  
Aryan Sameri ◽  
Edward Reece
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Idea Generation ◽  
New Product ◽  
Distribution Channels ◽  
Daily Basis ◽  
Small Scale ◽  
End User ◽  
Technology And Innovation ◽  
Feasibility Testing

AbstractPlastic surgery has origins that date back to 3,000 BC and although some devices and techniques have withstood the test of time, the field has made much advancement through the use of modern day technology and innovation. The combination of the two has led to an array of advanced products we use in our offices and operating rooms on a daily basis. These products may be used by the surgeon or the patient, may be small scale, or sold en masse. The surgeon stands in a position of power, able to guide the progress of the field as a whole, through new product development. Ideas for advancement are just that—a thought—until put in the hands of an end user. This paper discusses the steps that may aid you in doing so: idea generation, design feasibility, testing and prototyping, pricing, distribution channels, marketing and sales, and seeking enablers.

scholarly journals Improving the new product development using big data: a case study of a food company

2019 ◽  
Vol 121 (11) ◽  
pp. 2835-2848 ◽  
Author(s):  
Sandeep Jagtap ◽  
Linh Nguyen Khanh Duong
Keyword(s):  
Big Data ◽  
Product Development ◽  
New Product Development ◽  
Food Industry ◽  
Idea Generation ◽  
Food Product ◽  
New Product ◽  
Relevant Information ◽  
Content Type

Purpose Recently, the concept of big data (BD) has evolved and started to play an essential role in the advancement of new product development (NPD) in various sectors contributing to value creation, idea generation and competitive advantage. However, limited research has been done on how the food industry can exploit BD to improve the processes involved in NPD. The purpose of this paper is to understand the use of BD in new food product development. It helps to find relevant information and integrate sustainability to the early stages of the NPD process in the food industry. Design/methodology/approach This research illustrates a case study of a beverage company wherein they used BD analytics to support their NPD team to launch a two-litre lemonade drink in the market for their retailer with less than 5 g sugar per 100 ml in the shortest possible time. Findings The use of BD helps to reduce NPD costs and time without affecting the taste and on par with competitor’s products. Originality/value The research can support NPD professionals through the application of BD analytics to bring products at lower costs to the market as quickly as possible.

Transforming collective knowledge into team intelligence: the role of collective teaching

2018 ◽  
Vol 22 (6) ◽  
pp. 1243-1263 ◽  
Author(s):  
Yen-Chih Huang ◽  
Yang-Chieh Chin
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Longitudinal Research ◽  
Idea Generation ◽  
New Product ◽  
Life Cycles ◽  
Learning Orientation ◽  
Cross Sectional ◽  
Content Type

Purpose The purpose of this study is to explore the pivotal role that collective teaching plays in knowledge transfer between new product development teams. This study develops a theoretical model of collective teaching, where team intelligence is its consequence and learning orientation cognitive skills are moderators. Design/methodology/approach Based on a questionnaire survey of 156 pairs of new product development project teams of information technology firms, the authors used partial least squares to test the study’s hypotheses. Findings The findings reveal that the use of collective teaching is positively related to team intelligence of recipient teams. In addition, T-shaped skills of source teams exert positive moderating influence on this relationship and so does a learning orientation of recipient teams. Research limitations/implications First, the sample firms used in the study are from the IT industry, which is characterized by extremely short product life cycles, thereby limiting the generalizability of the study’s findings. Second, the authors did not examine whether the effect of T-shaped skills is different at various NPD stages; the contributions of each functional expertise may vary depending on the NPD stage (e.g. the idea generation or pre-launch stage). Third, the use of cross-sectional design precludes a causal inference. The role of focal constructs and moderators and their consequent effects would benefit from more stringent, longitudinal research. Finally, the authors controlled for only a limited set of factors of team intelligence because other potential antecedents of this variable still await identification by future studies. Practical implications This study suggests that the implementation of collective teaching can enhance the capacity of a project team as a whole to manage and innovate information, namely, team intelligence. The study’s findings also suggest that the management must recognize the significance of teams’ learning orientation and thereby proactively develop teams’ learning culture by redesigning work, reward systems or performance evaluation to promote learning. Additionally, it is prudent for managers to reconsider their recruitment criteria to incorporate T-shaped skills. Originality/value This study represents the first step in developing an empirically grounded framework linking collective teaching with team intelligence. Additionally, the authors confirm that team intelligence is a four-dimensional construct.

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