The portrayal of older characters in magazine advertising

Journal of Marketing Practice Applied Marketing Science ◽

10.1108/eum0000000004577 ◽

1999 ◽

Vol 5 (6/7/8) ◽

pp. 248-261 ◽

Cited By ~ 13

Author(s):

Marylyn Carrigan ◽

Isabelle Szmigin

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