Penfolds

Author(s):  
Tim Calkins

The Penfolds case is designed to help students think through brand positioning and brand portfolio questions. Penfolds, one of the world's best known brands of wine, is performing poorly and a new management team needs to quickly reverse the business trends. To do so, the new management team needs to answer key questions, such as: What is Penfolds' positioning? Has the brand extended too far? Can Penfolds successfully play in all price segments of the wine industry? What is the best way to grow the brand going forward?Students will learn about brand portfolio issues and brand positioning. The case is designed to prompt a discussion about how far a brand can extend without losing meaning, and the use of different branding elements such as sub-brands and endorsers.

2021 ◽  
Author(s):  
Adrienn Geiger ◽  
Zoltán Karácsony ◽  
Richárd Golen ◽  
Kálmán Zoltán Váczy ◽  
József Geml

Grapevine trunk diseases (GTD) are a major threat to the wine industry, causing yield loss and dieback of grapevines. While the increasing damage caused by GTDs in recent decades have spurred several studies on grapevine-associated pathogenic fungi, key questions about the emergence and severity of GTDs remain unanswered, including possible differences in plant pathogenic fungal communities in asymptomatic and symptomatic grapevines. We generated fungal DNA metabarcoding data from soil, bark, and perennial wood samples from asymptomatic and symptomatic grapevines sampled in three terroirs. We observed larger compositional differences in plant pathogenic fungi among different plants parts within grapevine plants than among individual grapevines. This is driven by the dominance of GTD-associated fungi in perennial wood and non-GTD pathogens in soil, as well as by the lack of significant differences among asymptomatic and Esca symptomatic grapevines. These results suggest that fungi generally associated with Esca disease belong to the core grapevine microbiome and likely are commensal endophytes and/or latent saprotrophs, some of which can act as opportunistic pathogens on stressed plants. In addition, we found significant compositional differences among sampling sites, particularly in soil, which suggest a certain influence of local edaphic and mesclimatic factors on plant pathogenic fungal communities. Furthermore, the observed differences among terroirs in plant pathogenic fungal communities in grapevine woody parts indicate that environmental factors likely are important for the development of Esca disease and further studies are needed to investigate the abiotic conditions on fungal compositional dynamics in Esca-affected plants.


2008 ◽  
Vol 25 (1) ◽  
pp. 37-52 ◽  
Author(s):  
Rev Dave Bookless

AbstractIt remains true that an objective overview of Christian environmentalism – both theologically and practically – would see the contribution of evangelical mission agencies as fairly peripheral (a notable exception being an organisation called A Rocha). However, this paper argues that in terms both of a biblical theology of "five acts" (creation, fall, Israel, Jesus, and the present and future age) and also of evangelical culture (characterised by the "Bebbington quadrilateral" of biblicism, crucicentrism, conversionism and activism) there are good reasons why evangelicalism should engage with environment, and growing evidence that it is beginning to do so. Some of the most significant thinkers and some of the largest mission agencies have begun asking key questions about God's mission towards the whole creation and ours. The next few years will be critical as to whether evangelicals accept the challenge to rethink and rework mission to take God's creation seriously, or whether they choose to remain in an other-worldly sub-culture. Il est vrai qu'un survol objectif du point de vue chrétien sur l'environnement – à la fois théologique et pratique – considérerait l'apport des organismes missionnaires évangéliques comme assez périphérique (à l'exception notable de celui de l'Association A Rocha). Cet article soutient cependant que du point de vue des « cinq actes » (la création, la chute, Israël, Jésus et l'âge présent et à venir) comme de celui de la culture évangélique (caractérisée par le « quadrilatère de Bebbington » que sont l'axe biblique, l'axe de la Croix, l'axe de la conversion et celui de l'engagement) il y aurait de bonnes raisons pour que les évangéliques s'engagent dans les questions d'environnement et des preuves que c'est en fait de plus en plus le cas. Quelques-uns des principaux penseurs et certains des organismes les plus importants ont commencé à poser des questions cruciales sur la mission de Dieu pour la création tout entière et la nôtre. Les années à venir vont être décisives pour voir si les évangéliques acceptent ce défi de repenser et de refaire la mission en prenant au sérieux la création de Dieu, ou s'ils choisissent de se cantonner dans une subculture de l'autre monde. Es ist immer noch richtig, dass ein objektiver Überblick über das christliche Engagement in Umweltfragen – sowohl theologisch wie auch praktisch – den Beitrag der evangelikalen Missionsgesellschaften für ziemlich unbedeutend einschätzen würde (eine Organisation, die A Rocha heißt, ist eine bemerkenswerte Ausnahme). Dieser Artikel behauptet, dass es sowohl von Seiten der biblischen Theologie der "fünf Akte" (Schöpfung, Sündenfall, Israel, Jesus, Gegenwart und Zukunft) als auch der evangelikalen Kultur (die sich im ,,Bebbington Ring" von Biblizismus, Konzentration auf das Kreuz, Bekehrung und Aktivismus ausdrückt) gute Gründe gibt, warum sich der Evangelikalismus in Umweltfragen engagieren sollte; es gibt auch immer mehr Anzeichen, dass das tatsächlich schon geschieht. Einige der bedeutendsten Denker und der größten Missionsgesellschaften haben begonnen, grundlegende Fragen über die Mission Gottes der ganzen Schöpfung gegenüber und unsere Mission zu stellen. Die nächsten paar Jahre werden bedeutend sein für die Akzeptanz der Evangelikalen, diese Herausforderung anzunehmen, die Mission neu zu überdenken und auszuarbeiten, um so die Schöpfung Gottes ernstzunehmen – oder sich dafür zu entscheiden, eine Subkultur zu bleiben, die auf die andere Welt ausgerichtet ist. Sigue siendo cierto que un resumen objetivo de una ecología cristiana – tanto teológica como prácticamente – vería el aporte de agencias misioneras evangelicales como bastante marginales (una excepción importante sería una organización que se llama A Rocha [La Roca]). Sin embargo, este artículo propone que en términos tanto de la teología bíblica de los "cinco hechos" (creación, pecado, Israel, Jesús, el tiempo presente y el futuro) como de una cultura evangelical (caracterizada por el "cuadrilátero de Bebbington": centrado en la Biblia, en la cruz, en la conversión y el activismo) existen buenas razones por qué el evangelicalismo debería comprometerse con el ambiente, y que hay crecientes pruebas de que esto comienza a ser realidad. Algunos de los pensadores más significativos y algunas de las agencias misioneras más grandes han comenzado a plantearse preguntas claves sobre la misión de Dios hacia la creación entera y nuestra misión. Los próximos años serán decisivos para que los evangelicales acepten la tarea de repensar y retrabajar la misión para tomar en serio la creación de Dios, o para que opten a quedarse como una subcultura orientada hacia el otro mundo.


2021 ◽  
Vol 10 (1) ◽  
pp. 73-88
Author(s):  
Enrique Orduña-Malea ◽  
Cristina I. Font-Julian ◽  
José Antonio Ontalba-Ruipérez ◽  
Raúl Compés-López

Globalisation, the Internet and social media have changed the kind of actors with influence in the wine industry and the way these actors create signals to communicate credible information about experience and trust attributes. Among the most prestigious experts in the world of wine are the Masters of Wine (MW). Although initially devoted to international trade, they have spread their activities and their opinion is more and more appreciated by producers and consumers. The main objective of this article is to determine this community of experts’ behaviour on Twitter. In order to do so, four factors (presence, activity, impact and community) have been considered. All Twitter profiles belonging to users awarded with the MW qualification were identified and analysed. In addition, a set of 35,653 tweets published by the MWs were retrieved and analysed through descriptive statistics. The results show MWs on Twitter as high attractors (number of followers), moderate publishers (original contents published), moderate influencers (number of likes and retweets), and low interactors (number of friends and mentions to other users). These findings reveal that the MW community is not using Twitter to gain or reinforce their reputation as an accredited expert in the wine industry, giving more influential space on Twitter to consumers and amateurs.


Management ◽  
2020 ◽  
Vol 31 (1) ◽  
pp. 67-77
Author(s):  
Pavlo M. Dudko

Introduction. Nowadays, the development of the economy of Ukraine is a demonstration of the trend towards globalization and the necessity for enterprises, including greater understanding, to give more nutrition to the form and brand development.Hypothesis of scientific research. The management of brands’ portfolio positioning should not be based only on trademarks, which belong to an enterprise, but also on the construction of molecule of brands portfolio, which affect on the decision of the consumer independently of holding them, that allows the increasement of the validity of proper brand in the eyes of consumer.Aim of this research is the extension of the theoretical foundations and the development of science-and-practical recommendations, which is followed by the complete management of the brand portfolio.Methods of investigation: The following tools: (goal setting, information and marketing communications; marketing research); models, methods and techniques (traditional methods of statistics, analysis, marketing) modeling; model of brand code and mental fields according to T. Ged; naming techniques); the method of generalization of information, the result of which is the development of the brand / brands, the formation of the portfolio; formation of a brand beech were used in the study.Results of research. Based on the analysis of portfolio concepts in brand management, the essence of the brand portfolio as a set of brands that make up the brand carrier and affect the associated position in the perception of the consumer, regardless of ownership of the company is precised. The meaning "brand carrier" refers to a product, brand, enterprise, organization, person or character associated in the minds of consumers with a certain distinctive quality.Conclusions: Approaches to the formation of brand portfolios, which can be centric (based on the hierarchy of brands and based on systems / networks of brands) and invariant – based on the "molecule" of the portfolio. The model of the organization of management of a brand which includes principles, the purpose, tasks, essence of management and directions of works is formed. Systematized principles of brand management, which we divide into general and specific. Methodical approaches to brand management on the basis of brand positioning are studied, it is established that the method of brand management on the basis of brand positioning should be understood as a way of its practical implementation, then the method is a set of methods and techniques of its appropriate application.


2019 ◽  
Vol 26 (1) ◽  
pp. 12-26 ◽  
Author(s):  
Jacob Brix

PurposeThe purpose of this paper is to propose how a bottom-up creation of an ambidextrous organization can be enabled. By integrating research on “contextual ambidexterity” and “individual and organizational capacity building”, an “innovation capacity building” framework is conceptualized that suggests how balance between exploration and exploitation can be maintained.Design/methodology/approachThe study is conceptual. As no data are utilized, focus is on discussing the links between the two theoretical perspectives and the advantages of the proposed innovation capacity building framework.FindingsThe innovation capacity building framework discusses the influence, both positive and negative, of the local organizational context for ambidexterity, and the interactions required such as feedback between the management team and the employees so they together can build an ambidextrous working culture. A culture in which it is the individual employee that is responsible for switching between activities related to exploration and exploitation and where the management team empowers the employees to do so.Originality/valueThis study focuses on contextual ambidexterity and how contextual ambidexterity can be implemented as a way of working in contemporary organizations. The originality lies in the proposed framework and in the dedicated focus on “how” ambidexterity can be implemented in organizations.


Author(s):  
Lisa J. Orchard

Social media is built upon user-generated content and interactivity between users. Understanding the users within social media is therefore imperative to understanding how social media itself functions. This chapter explores the users of social media in more detail and asks the two key questions of who uses social media, and why they do so. When looking towards past research for inspiration as a way to understand user interest towards media, the Uses and Gratifications model stands out as a key approach for exploring media uptake. Therefore, the chapter starts by focusing on the Uses and Gratifications framework and how it can be used to explain why individuals are drawn to social media. The framework is then expanded to discuss how individuals’ personal needs, in particular personality, can impact upon such motivations.


Author(s):  
Elizabeth A. Regan ◽  
Jumee Wang

Now that a majority of hospitals and primary care physicians have made the transition to electronic health record (EHR) systems, realizing value from this investment has become a major issue. The issue raises two key questions: Why do so many EHR implementations continue to fall short of achieving intended healthcare outcome goals? What differentiates those that succeed from those that fall short? This article builds on prior research using a systems framework to analyze the EHR implementation process. It focuses on ten common themes (CSFs) that appear to differentiate institutions which achieve positive healthcare outcomes from those that do not. Results are highly relevant for healthcare institutions now seeking to focus on realizing the value of their EHR systems.


2016 ◽  
Vol 23 (1) ◽  
pp. 46-73 ◽  
Author(s):  
Marta Domínguez-CC ◽  
Carmen Barroso-Castro

AbstractThe relationship between managerial change and strategic change is a complex issue that challenges our understanding of how firms react to their business environment. In this study, we analyse the influence of the management team and more specifically their knowledge and capabilities in the process of strategic change. To do so, we delve deeper into the relationship between managerial change and strategic change by identifying the sequence of these changes. Using qualitative methodology, we analyse 10 companies listed on the Spanish Stock Exchange over an extensive period to formulate our propositions. Our analysis shows that managerial change precedes strategic change. Top management team reorganization, even without Chief Executive Officer succession, was a sufficient condition for strategic change to take place. Moreover, we identified key modifications that took place whenever strategic change occurred. Our results provide meaningful insights into the processes of strategic change within firms that broaden our theoretical knowledge in this area.


2015 ◽  
Vol 370 (1664) ◽  
pp. 20140099 ◽  
Author(s):  
Geraint A. Wiggins ◽  
Peter Tyack ◽  
Constance Scharff ◽  
Martin Rohrmeier

We consider the evolution of cognition and the emergence of creative behaviour, in relation to vocal communication. We address two key questions: (i) what cognitive and/or social mechanisms have evolved that afford aspects of creativity?; (ii) has natural and/or sexual selection favoured human behaviours considered ‘creative’? This entails analysis of ‘creativity’, an imprecise construct: comparable properties in non-humans differ in magnitude and teleology from generally agreed human creativity. We then address two apparent problems: (i) the difference between merely novel productions and ‘creative’ ones; (ii) the emergence of creative behaviour in spite of high cost: does it fit the idea that females choose a male who succeeds in spite of a handicap (costly ornament); or that creative males capable of producing a large and complex song repertoire grew up under favourable conditions; or a demonstration of generally beneficial heightened reasoning capacity; or an opportunity to continually reinforce social bonding through changing communication tropes; or something else? We illustrate and support our argument by reference to whale and bird song; these independently evolved biological signal mechanisms objectively share surface properties with human behaviours generally called ‘creative’. Studying them may elucidate mechanisms underlying human creativity; we outline a research programme to do so.


2013 ◽  
Vol 1 (1) ◽  
Author(s):  
Cristina Santini ◽  
Alessio Cavicchi ◽  
Leonardo Casini
Keyword(s):  

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