Mercedes and the Moose Test (B)

2017 ◽  
pp. 1-15 ◽  
Author(s):  
Daniel Diermeier
Keyword(s):  
Crisis Management ◽  
Media Coverage ◽  
European Countries ◽  
List Type ◽  
Entry Level ◽  
Building Trust ◽  
The Media

The case describes a crisis management situation faced by Mercedes-Benz, a division of Daimler-Benz AG. In 1997 Mercedes introduced a revolutionary new car, the A-class, Mercedes' first entry into the compact car segment. The A-class was positioned as an entry-level vehicle in the Mercedes line and represented Mercedes' attempt to grow beyond its core market. A few days after the car was officially introduced, it rolled-over during a test known as the “moose test” conducted by a Swedish journalist. The A-class's failed moose-test created extensive media coverage in Germany and other European countries, threatening the success of the A-class launch. (A) Case: Understand the strategic and reputational nature of crises Recognize the challenges of managing a crisis Learn the requirements for building trust in a crisis (B) Case: Understand the challenges of managing a crisis that is not the company's fault Identify the strategic business problem in a crisis Understand the media landscape and its impact on crisis management

Mercedes and the Moose Test (A)

2017 ◽  
pp. 1-9
Author(s):  
Daniel Diermeier
Keyword(s):  
Crisis Management ◽  
Media Coverage ◽  
European Countries ◽  
List Type ◽  
Entry Level ◽  
Building Trust ◽  
The Media

The case describes a crisis management situation faced by Mercedes-Benz, a division of Daimler-Benz AG. In 1997 Mercedes introduced a revolutionary new car, the A-class, Mercedes' first entry into the compact car segment. The A-class was positioned as an entry-level vehicle in the Mercedes line and represented Mercedes' attempt to grow beyond its core market. A few days after the car was officially introduced, it rolled-over during a test known as the “moose test” conducted by a Swedish journalist. The A-class's failed moose-test created extensive media coverage in Germany and other European countries, threatening the success of the A-class launch. (A) Case: Understand the strategic and reputational nature of crises Recognize the challenges of managing a crisis Learn the requirements for building trust in a crisis (B) Case: Understand the challenges of managing a crisis that is not the company's fault Identify the strategic business problem in a crisis Understand the media landscape and its impact on crisis management

scholarly journals Metaphors of corruption in the news media coverage of seven European countries

2018 ◽  
Vol 33 (1) ◽  
pp. 57-72 ◽  
Author(s):  
Roxana Bratu ◽  
Iveta Kažoka
Keyword(s):  
United Kingdom ◽  
News Media ◽  
Media Coverage ◽  
European Countries ◽  
Complex Phenomenon ◽  
The United Kingdom ◽  
The Media ◽  
Media Practices

This article explores the symbolic dimension of corruption by looking at the metaphors employed to represent this phenomenon in the media across seven different European countries (France, Hungary, Italy, Latvia, Romania, Slovakia and the United Kingdom) over 10 years (2004–2014). It focuses on the media practices in evoking corruption-related metaphors and shows that corruption is a complex phenomenon with unclear boundaries, represented with the use of metaphorical devices that not only illuminate but also hide some of its attributes. The article identifies and analyses the metaphors of corruption by looking at their sources and target domains, as well as unpacking the contexts in which media evoke corruption-related metaphors.

scholarly journals Exploring the discourse of National Islam and Foreign Islam in the Australian press: A critical discourse analysis

2021 ◽  
Vol 2 (2) ◽  
pp. 302-317
Author(s):  
Muhammad Junaid Ghauri ◽  
Amrat Haq ◽  
Riffat Alam
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Media Coverage ◽  
European Countries ◽  
Critical Discourse ◽  
The Us ◽  
Research Findings ◽  
The Media ◽  
Mainstream Society ◽  
Research Endeavour

Research conducted in some European countries and in the US has evidenced that there is a considerable difference in the media coverage of the National/Internal and Foreign/External Islam. Wherein, the latter is viewed and portrayed as a ‘greater threat’ to the mainstream society. This research endeavour is an effort to explore the predominant themes associated with the Foreign/External Islam in the editorials of the two selected Australian newspapers during January 1, 2016 to March 31, 2017. The researcher has employed Tuen A. van Dijk’s (1998) ideological square and lexicalization strategies from the Critical Discourse Analysis (CDA) paradigm to examine the editorials of The Age and The Australian. The research findings are evident that in the coverage of the Foreign Islam both the selected newspapers have associated ‘conflict’, ‘violence’ and ‘collectivism’ with Islam and Muslims, however The Australian highlighted ‘women underrepresentation’ also. While covering the National Islam, The Age highlighted the ‘victimization’ and ‘prejudice’ to Muslims in Australia and stressed on the need of ‘understanding’, ‘harmony’ and ‘cohesion’. However, in The Australian the National Islam also received the same treatment as did the Foreign Islam in terms of themes.

scholarly journals Comunicación de crisis: Fake news y seguimiento informativo en la ola de incendios de Galicia en octubre de 2017 = Crisis communication: Fake news and informative follow-up on the Galician fire wave in October 2017

2019 ◽  
pp. 107
Author(s):  
Erica Conde Vázquez
Keyword(s):  
Crisis Management ◽  
Forest Fires ◽  
Media Coverage ◽  
Fake News ◽  
Monday Afternoon ◽  
Emergency Situations ◽  
The Media ◽  
Information Treatment ◽  
Medios De Comunicacion

Resumen: Entre el viernes 13 de octubre y la tarde del lunes 16 de octubre de 2017 se registraron ciento cuarenta y seis incendios en Galicia. Sesenta tan solo en la jornada de domingo y, veintiocho de éstos iniciados de madrugada, entre la medianoche y las nueve de la mañana. Dejando un balance de cuatro víctimas mortales y unos veinte heridos y provocando un desafío para la cobertura informativa de los medios de comunicación, concretamente en su función de mantener informado al ciudadano en situaciones de emergencia. Por ello, se propone el análisis del tratamiento informativo en dos diarios, uno de cobertura nacional y otro de cobertura autonómica, analizando el seguimiento y contenido de sus noticias, así como, el cumplimiento del decálogo de recomendaciones para medios y periodistas de sucesos de catástrofes emitido por el Colexio de Xornalistas. Además, se tendrá en especial consideración el que los citados medios incurran en la divulgación de Fake News durante el suceso.Palabras clave: fake news; sensacionalismo; gestión de crisis; incendios Galicia; medios de comunicación.Abstract: Between Friday, October 13 and Monday afternoon, October 16, 2017, one hundred and forty-six fires were registered in Galicia. Sixty on Sunday and twenty-eight of these initiates at dawn, between midnight and nine in the morning. Leaving a balance of four fatalities and some twenty wounded and a challenge for the media coverage of the media, specifically in its function of keeping the citizen informed in emergency situations. Therefore, the analysis of the information treatment in two newspapers, one of national coverage and another of regional coverage, analyzing the follow-up and content of its news, as well as compliance with the decalogue of recommendations for media and journalist of catastrophe events issued by the Colexio of Xornalistas. In addition, special consideration will be given to the fact that the aforementioned media incur the disclosure of Fake News during the event.Keywords: fake news; postruth; crisis management; forest fires; mass media.

Setting the Aware Agenda of the COVID-19 Health Emergency

2021 ◽  
pp. 221-245
Author(s):  
Marica Spalletta ◽  
Dario Fanara ◽  
Paola De Rosa
Keyword(s):  
Social Media ◽  
Crisis Management ◽  
Media Coverage ◽  
Communication Strategy ◽  
Local Institutions ◽  
Media Content Analysis ◽  
Communication Tools ◽  
The Social ◽  
Wide Range ◽  
The Media

Among its main goals, crisis management aims at promoting people awareness in respect of the crisis which they are going to face or in which they are already involved. In order to do that, it uses a wide range of communication tools, among which, over the last decade, social media have proved to be of paramount importance. Based on these premises, the chapter analyses a very meaningful case of crisis communication, which consists of the social media coverage of the early stages of the COVID-19 emergency coming from Italian national and local institutions. The media content analysis carried out on Facebook and Twitter confirms a communication strategy aimed at creating people awareness in respect of the health emergency, suggesting citizens which conducts they need to stop or adopt. However, the analysis also shows that the goal of crisis awareness represents the first step of a wider agenda coming from the Institutions' social posting, which aims at transferring their awareness to citizenship and, as a consequence, inspiring citizens' own responsibility.

Media Representation of the Pandemic: a Metaphorical Image of War (based on American Newspapers)

2020 ◽  
Vol 1 (8) ◽  
pp. 69-83
Author(s):  
N. S. Dankova ◽  
E. V. Krekhtunova
Keyword(s):  
Critical Discourse Analysis ◽  
Media Coverage ◽  
Critical Discourse ◽  
Media Representation ◽  
Martial Law ◽  
War Zone ◽  
Mass Consciousness ◽  
The Media ◽  
Coronavirus Infection ◽  
Theoretical Foundations

The article is devoted to the study of the media representation features of the situation of coronavirus infection spread. The material was articles published in American newspapers. It is shown that the metaphorical model "War" is widely used in media coverage of the pandemic. The relevance of the work is due to the ability of the media to influence the mass consciousness. The methodological basis of the research is formed by critical discourse analysis, which establishes the connection between language and social reality. The article provides an overview of works devoted to the study of metaphor. The theoretical foundations for the study of metaphorical modeling are given. In the course of the analysis, the linguistic means of updating the metaphorical model "War" were revealed. The authors note that this metaphorical model is represented by such frames as “War and its characteristics”, “Participants in military action”, “War zone”, “Enemy actions”, “Confronting the enemy”. It is shown that modern reality is presented in the media as martial law, the coronavirus is positioned in the media as a cruel and merciless enemy seeking to take over the world, the treatment of the disease is represented as a fight against the enemy. It is concluded that the use of the metaphorical model "War" is one of the ways to conceptualize the spread of coronavirus.

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