Joyoung Soymilk Maker: Segmentation, Targeting, and Positioning

2017 ◽  
pp. 1-4
Author(s):  
Yi Qian
Keyword(s):  
College Graduates ◽  
Marketing Research ◽  
Product Category ◽  
New Product ◽  
Chinese Market ◽  
Home Appliances ◽  
Company Limited ◽  
The World ◽  
Home Appliance ◽  
Recent College Graduates

The Joyoung brand was launched in 1994 when a group of recent college graduates invented the world's first automatic hot soymilk-maker home appliance. After some ups and downs, the Joyoung manufacturer founded the Shandong Joyoung Electric Appliances Co., Ltd. in 2002. It was further reorganized to the current Joyoung Company Limited in September 2007. Joyoung's sales grew rapidly from RMB 6 million in 1994 to 120 million in 1999, and this trend has continued into the new century. By the first quarter in 2006, the signature product of Joyoung—the soymilk makers—alone have already surpassed the sales by Philips Home Appliances in the Chinese market. Contrary to its current success, however, Joyoung Soymilk Maker's launch did not go smoothly. When the first model of the automatic soymilk maker was introducted in 1994, people had no idea what this new creature was supposed to do. The first 2,000 units of Joyoung products remaintroducedined stacked in storage for months. Joyoung then decided to conduct some marketing research. Joyoung's repositioning strategies and new product developments based on their marketing research have been evidently successful, and they have defined a new product category in China and in the world.

scholarly journals Speech Controlled Home Automation using Raspberry Pi with Google Voice Assistance

2019 ◽  
Vol 8 (2S11) ◽  
pp. 460-462
Keyword(s):  
Internet Of Things ◽  
Urban Areas ◽  
Raspberry Pi ◽  
Home Automation ◽  
Good Communication ◽  
Home Appliances ◽  
The World ◽  
Home Appliance ◽  
Save Energy ◽  
And Control

The aim of the project is to monitor and control the home appliance using IoT with help of the Google voice assistance. The system consists of the Raspberry PI to perform the total operation and Relay for trig the Loads or home appliances. These Home appliances are interlinked with the IoT (internet of things).We can access the loads, control and monitor anywhere in the world. If we adapt this system for any city and urban areas to save energy and sustainable life style. It will provide good communication compare to automated homes and normal homes

An Efficient Way of Home Appliances Control Using Smartphone with Secure Efficient Authentication Protocol

2019 ◽  
Vol 16 (2) ◽  
pp. 715-718
Author(s):  
J. Jeyapadmini ◽  
K. Iyswarya ◽  
G. S. Kiruthika ◽  
R. Muthuramalingam ◽  
M. Gayathri
Keyword(s):  
Energy Conservation ◽  
Authentication Protocol ◽  
Android Application ◽  
Conservation Of Energy ◽  
Home Appliances ◽  
The World ◽  
Home Appliance ◽  
Work Done ◽  
Day By Day ◽  
At Home

As the technology grows rapidly the level of sophistication also increases day by day. One of the biggest challenges faced today is the energy conservation with the growth in technology. The conservation of energy starts with the control of the appliance, ranging from home to large industry. Appliances control at home is a way where the energy wasted can be reduced to a minimum. This can be done with the help of smartphones. As the world is shrinks into the smartphones, everything becomes handy. An idea of home appliance control with the smartphones makes it easy for the user to control the appliances inside the home. As every smartphone is provided with the Bluetooth technology, it's tranquil to control the devices inside the home premises. Also with the help of SEAP protocol and the sensors, a secure way of controlling the appliances is made. An Android application for the smartphone is been developed, which is used in the control of the home appliances. Thus the user can control the appliances from their place and conserve the energy without much work done.

The marketing research curriculum: Closing the practitioner–academic gaps

2019 ◽  
Vol 61 (5) ◽  
pp. 492-501
Author(s):  
Marco Vriens ◽  
Stephen Brokaw ◽  
Douwe Rademaker ◽  
Rogier Verhulst
Keyword(s):  
New Product Development ◽  
Marketing Research ◽  
New Product ◽  
Research Problem ◽  
Development Research ◽  
Research Curriculum ◽  
Return On Marketing ◽  
Research Investments ◽  
Us University ◽  
Analyze Data

As an industry, marketing research has enjoyed decades of systemic growth. Unfortunately, dissatisfaction with the return on marketing research investments has also been consistently voiced. Part of this complaint may be due to the inadequate way marketing research is being taught. In this article, we review what practitioner–academic gaps have been found in the literature and also present the results of a survey among alumni of a US university. We identify several key gaps including (1) understanding of business issues, (2) ability to define a marketing research problem, (3) ability to design marketing research, (4) ability to analyze data, (5) ability to interpret the results, (6) ability to translate results into actions, (7) ability to effectively interact with clients, and (8) expertise on specific research studies such as customer satisfaction research, branding, and new product development research.

Tiny Sips and Walmart—A Dream or a Curse?

2021 ◽  
pp. 251512742199252
Author(s):  
Robert A. Boyle ◽  
Jerome A. Katz ◽  
Patricia G. Bagsby
Keyword(s):  
United States ◽  
New Product ◽  
The United States ◽  
Spring Water ◽  
Doing Business ◽  
The World ◽  
Pros And Cons ◽  
Business Acumen

For entrepreneurs, being offered a distribution deal by Walmart seems like a dream come true. After all, what better way to have a new product quickly appear in thousands of stores all around the United States or maybe even all around the world? This dream became a reality for Marty, the creator of Tiny Sips—a simple, wholesome children’s beverage made from Montana spring water and all-natural ingredients. As the details and conditions related to the distribution deal became apparent, however, Marty soon understood that doing business at that level requires sophisticated entrepreneurial savvy and a great deal of capital. The joy of possibly selling Tiny Sips everywhere suddenly became eclipsed by questions about how to raise enough cash to scale quickly while simultaneously minimizing risk. Marty needed to employ the business acumen necessary to slow down, consider the pros and cons, and make the best decision for his company. The educational focus of this case involves weighing the entrepreneurial risks and rewards of pursuing a deal with a large retailer like Walmart. While this type of opportunity may seem exciting at first glance, a variety of factors must be considered in order to find a thoughtful and sensible path forward.

Guaranteed Sweet or Guaranteed Non–Sweet – Fruit and the Future of Hortical Pty Ltd

2003 ◽  
Vol 9 (2) ◽  
pp. 8-16
Author(s):  
John Jackson
Keyword(s):  
Business Models ◽  
Nir Spectroscopy ◽  
New Product ◽  
New Venture ◽  
Product Service ◽  
First Mover Advantage ◽  
The World ◽  
Infra Red ◽  
Key Issues ◽  
Viable Business

ABSTRACTWe pick up the case as the new venture moves from a decade of dedicated scientific research into the early stages of becoming a commercially viable business. The case considers the potential of the Near Infra Red (NIR) spectroscopy technology to revolutionise the fruit markets of the world as well as the realities of trying to change existing practices and culture. The dilemma of first-mover advantage as compared to learning from the mistakes of early competitors is included. Various possible business models are introduced. The case also asks the students to consider some of the key issues of a new product/service launch.

MARKETING OF TELECOMMUNICATION AND INFORMATION TECHNOLOGIES: WORLD AND NATIONAL DIMENSIONS

2019 ◽  
pp. 32-40
Author(s):  
Тetiana KOPAN
Keyword(s):  
Information And Communication Technologies ◽  
Information Technologies ◽  
Marketing Research ◽  
The United States ◽  
It Services ◽  
State Budget ◽  
The World ◽  
Telecommunications Market ◽  
Ict Market ◽  
Ict Companies

Introduction. The development of the information and communication technologies (ICT) market creates the conditions for further growth of other sectors of the economy. ICT companies provide companies, individuals and government with software, Internet, mobile and fixed communications, and so on. The purpose of the article is to study the current state of the ICT market in the world and in Ukraine, to identify major trends and threats for further development of the ICT market. Results. The ICT market is one of the largest dynamically developing markets in the world. Research conducted by leading consulting companies in the world shows that after 2020, the market can grow from 13 to 33 trillion and the blockchain market to 3.1 trillion $. International Data Corporation emphasizes that digital technologies and solutions can reach 60% of global GDP by the end of 2022. The world leader in the number of ICT corporations is the United States, with headquarters of the 65 world's largest companies, 20 in China, Taiwan - 17, Japan - 14, South Korea - 6, India - 5 companies. The IT services market accounts for 0,5% of the global IT services market. In Ukraine there are 125 registered self-employed individuals that are used by large companies to optimize their tax burden. Income of such American ICT companies such as Apple, Amazon, Alphabet, Microsoft significantly exceeds the size of the state budget of Ukraine, and part of the revenues from the ICT market occupies only 4,5% of GDP, which is clearly insufficient and is evidence of an economic development lag. Conclusions. The imperfection of domestic legislation, the lack of incentives for ICT organizations, the possibility to monopolize the market, the insecurity of the interests of individuals and private companies do not stimulate foreign investments in this sector of the economy. In spite of this, Ukraine has a great potential for its growth, for which it is necessary to develop a national concept and model for the development of the ICT market, to restrain the departure of specialists abroad, to ensure the implementation of the business-state partnership strategy, etc. Keywords: telecommunications market, IT market, telecommunications market and IT services, marketing research, investments, ICT companies.

scholarly journals The Role of Marketing Research for Entrepreneurship

2007 ◽  
Vol 6 (2) ◽  
pp. 25-37
Author(s):  
Jyotirmoy Ghosh ◽  
G Anjaneyaswamy
Keyword(s):  
Life Cycle ◽  
Market Research ◽  
Planning Process ◽  
Marketing Research ◽  
New Product ◽  
Entrepreneurial Marketing ◽  
Actual Experience ◽  
Marketing Decision ◽  
Start Up

Marketing research is defined as "the systematic and objective process of gathering, recording, and analyzing data for aid in making marketing decision." The essence of marketing research is to provide information used in decision making, and for the entrepreneur; there are fundamental differences between market information needed prior to start up and after a firm is established. Prior to opening for business, the entrepreneur wants to know whether a market exist for a new product or service, who is likely to be a primary customer, how to position the enterprise in a market, and how the product or service will be priced, promoted and distributed. Addressing these issues become part of the pre start up planning process. Once a firm has become established, much of this information is authenticated through actual experience, and market research expands to include a continuous competitive analysis.An effort has been made to demonstrate the above mentioned characteristics of marketing research undertaken by the entrepreneurs. The first half of the article portrays an effective framework of the methodology for marketing research. Entrepreneurial marketing research differs from its normal counterpart. These exclusive features are expressed and discussed in details. In the second part of the article, an effort has been made to narrate the nature of marketing research that can be ideally applied to all the different stages of successful venture life cycle. The functioning of all the different stage of the life cycle are discussed with the corresponding marketing research techniques that can be ideally applied, being expressed.

scholarly journals Mencari Bentuk Mengajar Entrepreneurship pada Perguruan Tinggi

2010 ◽  
Vol 1 (2) ◽  
pp. 293
Author(s):  
Bambang Pratama
Keyword(s):  
Extracurricular Activities ◽  
College Graduates ◽  
Career Path ◽  
Current Situation ◽  
College Culture ◽  
Effective Form ◽  
The World

The high number of unemployment in Indonesia is caused by college graduates not brave enough to determine a career path as an entrepreneur. The embedded bad image and false myths about entrepreneurs has made its spread very low in Indonesia. Universities in Indonesia are looking for a more effective form of teaching entrepreneurship so as to produce graduates who are productive rather than educated, but unemployed graduates. Entrepreneurship is very unique because it contains multiple disciplines. There are various forms of teaching entrepreneurship used by different countries in the world from various literatures. Universities and entrepreneur lecturers should be able to take an example on (adapt and adopt) how to teach according to the college culture and taught students, without having to look at what disciplines the student is enrolled in, also by integrating the values of entrepreneurship in the curriculum and extracurricular activities as supporting activities. Thus, entrepreneurial atmosphere can be created within the campus so that students, during their stay in college, do not seem to have lived and becoming used to a dynamic entrepreneurial environment, inspiring, and full of innovation. Thus, graduates will be braver in becoming an entrepreneur without it becomes their last choice like the current situation. 

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