Apple Computer, Inc.: Think Different, Think Online Music

2017 ◽  
pp. 1-24 ◽  
Author(s):  
Julie Hennessy ◽  
Andrei Najjar
Keyword(s):  
Goal Setting ◽  
Brand Equity ◽  
Target Selection ◽  
Apple Computer ◽  
Service Characteristics ◽  
Online Music

Focuses on Apple Computer's launch of iTunes and iPod as a way to give Wintel users a relationship with Apple. Deals with issues of brand equity, corporate and brand goal setting, target selection, and matching product and service characteristics with goals and targets. Also allows for a discussion of channel partners, their interests, and their impact on the likely success or failure of a strategy.

Web equity: a framework for building consumer value in online companies

2002 ◽  
Vol 19 (3) ◽  
pp. 231-248 ◽  
Author(s):  
Christine Page ◽  
Elzbieta Lepkowska‐White
Keyword(s):  
Brand Equity ◽  
Web Site ◽  
Brand Image ◽  
Brand Awareness ◽  
Web Site Design ◽  
Consumer Awareness ◽  
Service Characteristics ◽  
Consumer Value ◽  
Product Service ◽  
Site Design

In this study, a framework is developed that can be used to build “Web equity”, which is defined as consumer familiarity and perceptions about a Web site. The framework is rooted in traditional brand equity dimensions (brand awareness and brand image) and is supported by four categories of factors identified as important to consumers in building value in online companies: marketer and non‐marketer communications, Web site design, vendor characteristics, and product/service characteristics. How these factors impact consumer awareness and image of a dot.com are discussed and ways in which online companies can effectively use these tools to develop strong Web equity are suggested.

Undesirable Effects of Goal Setting on Perceived Fairness, Commitment, and Unethical Behavior

2018 ◽  
Vol 62 (2) ◽  
pp. 97-107 ◽  
Author(s):  
Nina Keith
Keyword(s):  
Goal Setting ◽  
Unethical Behavior ◽  
The United States ◽  
Goal Commitment ◽  
Management Technique ◽  
Long Term Effects ◽  
Perceived Fairness ◽  
Negative Effects ◽  
Positive Effects ◽  
And Performance

Abstract. The positive effects of goal setting on motivation and performance are among the most established findings of industrial–organizational psychology. Accordingly, goal setting is a common management technique. Lately, however, potential negative effects of goal-setting, for example, on unethical behavior, are increasingly being discussed. This research replicates and extends a laboratory experiment conducted in the United States. In one of three goal conditions (do-your-best goals, consistently high goals, increasingly high goals), 101 participants worked on a search task in five rounds. Half of them (transparency yes/no) were informed at the outset about goal development. We did not find the expected effects on unethical behavior but medium-to-large effects on subjective variables: Perceived fairness of goals and goal commitment were least favorable in the increasing-goal condition, particularly in later goal rounds. Results indicate that when designing goal-setting interventions, organizations may consider potential undesirable long-term effects.

Review of Brand Equity and Advertising: Advertising's Role in Building Strong Brands.

1994 ◽  
Vol 39 (1) ◽  
pp. 99-99
Author(s):  
Terri Gullickson ◽  
Pamela Ramser
Keyword(s):  
Brand Equity

An examination of some temporal implications of goal setting

2007 ◽  
Author(s):  
Sara R. Cooper ◽  
Charles L. Hulin ◽  
Nathan R. Kuncel
Keyword(s):  
Goal Setting
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