ABC's Search for the Pied Piper of Consultant
Keyword(s):
The case provides rich description of an actual decision making situation related to selection of a consulting company. An Indian company a US based manufacturer of Widgets with intent to capture 20% market share in India. When in-house efforts didn't yield quick results, the company decided to explore the option of hiring a consulting firm to develop a growth strategy. Various stakeholders were involved in the actual decision making which was seen as a trade-off between expertise and price.
2017 ◽
2018 ◽
Vol 3
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pp. 14
2019 ◽
Vol 3
(1)
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Keyword(s):
2018 ◽
Vol 2
(1)
◽
Keyword(s):
2019 ◽