Building store brands using store image differentiation

2010 ◽  
Vol 2 (3) ◽  
pp. 166-180 ◽  
Author(s):  
Amit Saraswat ◽  
Toby Mammen ◽  
Jayesh P. Aagja ◽  
Ruchi Tewari
Keyword(s):  
Store Image ◽  
Store Brands

scholarly journals Consumer evaluations of store brands: effects of store image and product attributes

2004 ◽  
Vol 11 (4) ◽  
pp. 247-258 ◽  
Author(s):  
Janjaap Semeijn ◽  
Allard C.R. van Riel ◽  
A.Beatriz Ambrosini
Keyword(s):  
Store Image ◽  
Store Brands ◽  
Product Attributes ◽  
Consumer Evaluations

Store image influences in consumers’ perceptions of store brands: the moderating role of value consciousness

2014 ◽  
Vol 48 (9/10) ◽  
pp. 1850-1869 ◽  
Author(s):  
Elena Delgado-Ballester ◽  
Miguel Hernandez-Espallardo ◽  
Augusto Rodriguez-Orejuela
Keyword(s):  
Perceived Risk ◽  
Store Image ◽  
Store Brand ◽  
Store Brands ◽  
Content Type ◽  
Functional Perspective ◽  
Relative Risks ◽  
Value Consciousness ◽  
Price Unfairness ◽  
The Impact

Purpose – The purpose of this study is to develop and test a conceptual model of the moderating effect of customers’ value consciousness (CVC) on the relationship of store image (SI) with four dimensions of the perceived risk associated to the purchase of a store brand over a manufacturers’ brand, and the direct effect of those variables on the perceived unfairness of manufacturers’ brand prices. Design/methodology/approach – A mall-intercept survey of 600 shoppers in Colombia (South America) gathered data on their consumption experiences of a store brand and manufacturer’s brand across six product categories and two supermarket chains. Findings – Results suggest that SI exerts different influences on the four categories of perceived risk, the strength of which varies with value-consciousness. Perceptions of the price unfairness of manufacturers’ brands are attenuated by the financial and functional risk of buying store brands but increased by the social and psychological risk. Research limitations/implications – The findings may not be generally applicable to other shopping contexts or customers. The functional perspective on SI may mean that the results are not directly comparable with other studies adopting different perspectives. Practical implications – For retailers, the key implications concern awareness and management of customers’ perceptions of relative risks and the impact of value-consciousness on the use of SI as a heuristic decision-making cue. For manufacturers, they are the need to demonstrate clear product differentiation as a rationale for higher prices. Originality/value – This is the first study to encompass value-consciousness, SI, perceived risk and perceptions of price unfairness in a single field survey.

A store brand’s country-of-origin or store image: what matters to consumers?

2017 ◽  
Vol 34 (2) ◽  
pp. 272-292 ◽  
Author(s):  
Tony C. Garrett ◽  
Sungkyu Lee ◽  
Kyounghee Chu
Keyword(s):  
Regulatory Focus ◽  
Purchase Intention ◽  
Structural Equation ◽  
Country Of Origin ◽  
Product Evaluation ◽  
Equation Modeling ◽  
Store Image ◽  
Store Brands ◽  
Content Type ◽  
Electronic Product

Purpose The purpose of this paper is to assess the relative importance of country-of-origin (COO) and its dimensions – country of design (COD), country of technology (COT), and country of manufacture (COM) – in comparison to store image in terms of consumer product evaluation and purchase intention of store brands. The authors also explore consumer regulatory focus effects. Design/methodology/approach Empirical data were collected from 270 young Korean adults. Two scenarios were given using two high-involvement store brands, an electronic product and clothing product that have hedonic and utilitarian elements. Data analysis was conducted using AMOS structural equation modeling software. Findings COO affects product evaluation and purchase intention and store image affects purchase intention. By product, store image influences product evaluation and purchase intention (electronics). COO directly influences purchase intention (clothing). By COO dimensions, overall COD weakly affects product evaluation. COT affects electronic product evaluation but directly affects clothing purchase intention. Promotion-focused consumers use COO for product evaluation, with store image directly affecting purchase intention. Promotion-focused consumers consider COD, an affective dimension, and COM in product evaluations. Prevention-focused consumers did not consider COO, but consider store image for product evaluation. Prevention-focused consumers consider utilitarian COT and COM dimensions during product evaluation. Originality/value This is the first paper to consider the simultaneous effect of COO (and its dimensions) and store image on product evaluation and purchase intention. It is also the first to consider the regulatory focus theory with regards to COO and store image evaluative and purchase intention criteria.

Does store image influence demand for organic store brands?

2012 ◽  
Vol 19 (6) ◽  
pp. 621-628 ◽  
Author(s):  
Paul-Valentin Ngobo ◽  
Sylvie Jean
Keyword(s):  
Store Image ◽  
Store Brands

PENGARUH STORE IMAGE TERHADAP STORE LOYALTY MELALUI STORE SATISFACTION DALAM KEGIATAN BELANJA KONSUMEN

MANAJERIAL ◽  
2018 ◽  
Vol 1 (1) ◽  
pp. 8
Author(s):  
MIFTACHUR ROCHMAH
Keyword(s):  
Path Analysis ◽  
Calculation Result ◽  
Store Image ◽  
Store Loyalty ◽  
Buying In

This research check to regarding influence store image to store loyalty by store satisfaction in consumen shop activity in shop SHAFA moslem Gresik. Responder the checked is consumer visited and consumer buying in shop SHAFA.Intention of this research is to know influence store image to store loyalty by store satisfaction in consumen shop activity in shop SHAFA moslem Gresik. Hypothesis which is researcher formulate in this research is store image to store loyalty and store satisfaction by parsial.Analytical tool that is used to use path analysis with the help spss/.windows.v.15. The calculation result shows that three variables included in the analysis have influence significant to store loyalty by store satisfaction in consumen acitivity.This conculsion is based on the results calculation which shows the results calculated t perhitungan > t table. Results analysis path Y2 = 0,043 + 0,215X1 and Y1 = 0,111 + 0,872 X1 + 0,119 Y2 + 0,678 X1Y2. This shows that store image work partially have influence to store loyalty by store satisfaction.

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