Dynamics of the key elements of consumer trust building online

2006 ◽  
Vol 4 (1) ◽  
pp. 17-26 ◽  
Author(s):  
Erkki Patokorpi ◽  
Kai K Kimppa
Keyword(s):  
Consumer Trust ◽  
Trust Building

Understanding the roles of risk and trust in the context of collaborative consumption: A test of competing models

2021 ◽  
Author(s):  
Lixuan Zhang ◽  
Hongwei Yang ◽  
Iryna Pentina
Keyword(s):  
United States ◽  
Decision Making ◽  
Service Providers ◽  
The United States ◽  
Sem Analysis ◽  
Consumer Trust ◽  
Trust Building ◽  
Consumer Decision Making ◽  
Collaborative Consumption ◽  
Competing Models

Based on a survey of 266 ridesharing consumers in the United States, the study investigates relative impacts of trust and risk on intentions to continue using the service by comparing three alternative models via SEM analysis. We examine specific trust and risk sub-dimensions that are salient in the online-to-offline environment and identify a mechanism of their joint effects on consumer decision-making. Our findings show that risk does not directly affect intentions in this collaborative consumption context but is mediated by consumer trust. The results highlight the importance of trust-building efforts for ridesharing service providers.

Factors and Models Analysis of Consumer Trust on E-Commerce

2014 ◽  
Vol 519-520 ◽  
pp. 444-449
Author(s):  
Rui Zhang
Keyword(s):  
External Factors ◽  
Consumer Trust ◽  
Trust Building ◽  
Firm Characteristics ◽  
Internal Factors ◽  
Building Process

Consumer trust is a popular issue of E-commerce. The study analyzed and summarized the current research, and it found that the internal factors and external factors are included on consumer trust. The internal factors are the consumer characteristics, website characteristics, and firm characteristics. The external factors include policy and technology. The research also builds a model that the trust-building process is cycle on E-commerce.

Enhancing consumer trust in short food supply chains

2019 ◽  
Vol 10 (1) ◽  
pp. 103-116 ◽  
Author(s):  
Chen Ji ◽  
Qin Chen ◽  
Ni Zhuo
Keyword(s):  
Social Presence ◽  
Consumer Trust ◽  
Trust Building ◽  
Social Commerce ◽  
Food Sector ◽  
Content Type ◽  
Managerial Implications ◽  
Multiple Case

Purpose The purpose of this paper is to explore how consumers’ trust is enhanced by e-commerce-based agribusiness companies. It also aims to shed light on the role of social commerce in improving consumers’ trust. Design/methodology/approach To achieve the research purpose, an in-depth multiple case study is performed. In this study, three cases in short food supply chain (SFSC) in China are selected, and they are all e-commerce agribusiness companies. They adopted common ways to build up, maintain and reinforce consumers’ trust. Findings It is revealed that the companies innovatively adopted social commerce, both online and offline, to overcome the trust problems usually faced by e-commerce companies. It is also shown that offline contact with potential consumers is an important first step for agribusiness e-commerce entrepreneurs to build up trust with consumers. Research limitations/implications By adopting a multiple case study method, the research has limited generalizability to other types of SFSCs. Since the findings are from Chinese agribusiness e-commerce companies, the generalization to other sectors must be done with caution. Practical implications Some managerial implications are given as follows: first, offline contact with consumers could be realized through different channels. Taking advantage of existing social network or trying to find consumers in urban communities might be effective ways. Second, trust building with consumers is not an easy task, managers need to emphasize trust building, trust maintaining, as well as trust reinforcing with consumers. In agri-food sector, managers might need to specifically address the importance of food safety and quality so as to not lose consumer trust in one night. Originality/value The study has mainly two contributions: first, it has managerial implications for agribusiness e-commerce entrepreneurs, addressing the important role of social presence in building up consumer trust. Second, it contributes to social presence and social relations literature by providing new empirical evidence from e-commerce in agri-food sector and in developing countries.

Does Self-Efficacy Matter?

2011 ◽  
pp. 42-71
Author(s):  
Young Hoon Kim ◽  
Dan J. Kim
Keyword(s):  
Self Efficacy ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Important Determinant ◽  
Consumer Trust ◽  
Trust Building ◽  
Research Model ◽  
Domain Specific ◽  
Intention To Purchase ◽  
General Self Efficacy

In this study, we propose a research model examining how self-efficacy affects consumer trust in web vendors, and how self-efficacy and consumer trust influence online consumers’ intentions to purchase from a certain web vendor. In particular, we separate the concept of self-efficacy into two types, general self-efficacy and domain-specific self-efficacy (i.e., online transaction self-efficacy), and we examine whether they play different roles as antecedents of trust in the realm of B2C e-commerce. The results show that online transaction self-efficacy plays an important role in consumer’s trust building while general self-efficacy does not. Online transaction self-efficacy is also an important determinant of perceived risk and a consumer’s intention to purchase. Although general self-efficacy does not play the same role as online self-efficacy, it is a key determinant of domain-specific self-efficacy (i.e., online transaction self-efficacy). This study provides a focused picture of trust-building and reinforcement of purchase intention in e-commerce, from the separated angle of self-efficacy. Theoretical and practical contributions are discussed.

Influence of Cross-Cultural Competence on Trust Building for the U.S. Military

2011 ◽  
Author(s):  
Cecily E.E. Mccoy ◽  
Sandra C. Hughes ◽  
Gabriella Severe
Keyword(s):  
Cultural Competence ◽  
Cross Cultural ◽  
Trust Building ◽  
The U.S

Engaging Diaspora in Reconciliation Efforts in Sri Lanka: Lessons Learnt

2020 ◽  
Vol 17 (1) ◽  
pp. 7-16
Author(s):  
Amjad Mohamed-Saleem
Keyword(s):  
Sri Lanka ◽  
Cultural Capital ◽  
Trust Building ◽  
Social And Cultural Capital ◽  
Engagement Strategies ◽  
Post Conflict ◽  
Lessons Learnt ◽  
The World ◽  
Conflict Reconciliation ◽  
National Framework

With nearly three million Sri Lankans living overseas, across the world, there is a significant role that can be played by this constituency in post-conflict reconciliation.  This paper will highlight the lessons learnt from a process facilitated by International Alert (IA) and led by the author, working to engage proactively with the diaspora on post-conflict reconciliation in Sri Lanka.  The paper shows that for any sustainable impact, it is also critical that opportunities are provided to diaspora members representing the different communities of the country to interact and develop horizontal relations, whilst also ensuring positive vertical relations with the state. The foundation of such effective engagement strategies is trust-building. Instilling trust and gaining confidence involves the integration of the diaspora into the national framework for development and reconciliation. This will allow them to share their human, social and cultural capital, as well as to foster economic growth by bridging their countries of residence and origin.

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