scholarly journals Tasting the unexpected: disconfirmation of expectations leads to lower perceived food value in an invertebrate

2018 ◽  
Vol 14 (9) ◽  
pp. 20180440 ◽  
Author(s):  
F. B. Oberhauser ◽  
T. J. Czaczkes
Keyword(s):  
Perceived Value ◽  
Lasius Niger ◽  
Flower Constancy ◽  
Absolute Value ◽  
Value Perception ◽  
Flower Scent ◽  
A Value ◽  
Psychology Theory ◽  
Human Animal ◽  
Food Value

To make sensible decisions, both humans and other animals must compare the available options against a reference point—either other options or previous experience. Options of higher quality than the reference are considered good value. However, many perceptible attributes of options are value-neutral, such as flower scent. Nonetheless, such value-neutral differences may be part of an expectation. Can a mismatch between the expectation and experience of value-neutral attributes affect perceived value? Consumer psychology theory and results suggest it can. To test this in a non-human animal, we manipulated a value-neutral aspect of a food source—its taste—while keeping its absolute value—its sweetness—the same. Individual ants ( Lasius niger ) were allowed to drink either lemon- or rosemary-flavoured 1 M sucrose. After three successive visits to the food, we switched the taste in the last, fourth, visit to induce a disconfirmation of expectations. In control trials, ants received the same taste on all four visits. Disconfirmed ants showed lower food acceptance and laid less pheromone on the way back to the nest, even though the molarity of the food was unchanged. As ants recruit nest-mates via pheromone depositions, fewer depositions indicate that the ants valued the food less. Thus, an expectation of value-neutral attributes can influence the perceived value of a resource. Such influences of value-neutral variables on value perception may affect how animals interact with and exploit their environment, and may contribute to phenomena such as flower constancy.

How to foster employee satisfaction by means of coaching, motivation, emotional salary and social media skills in the agri-food value chain

New Medit ◽  
2021 ◽  
Vol 20 (1) ◽  
Author(s):  
Keyword(s):  
Social Media ◽  
Value Chain ◽  
Employee Satisfaction ◽  
Data Set ◽  
Business Skills ◽  
A Value ◽  
The Social ◽  
Use Of Social Media ◽  
Food Value ◽  
Insight Into

Most employee satisfaction studies do not consider the current digital transformation of the social world. The aim of this research is to provide insight into employee satisfaction in agribusiness by means of coaching, motivation, emotional salary and social media with a value chain methodology. The model is tested empirically by analysing a survey data set of 381 observations in Spanish agribusiness firms of the agri-food value chain. The results show flexible remunerations of emotional salary are determinants of employee satisfaction. Additionally, motivation is relevant in the production within commercialisation link and coaching in the production within transformation link. Whole-of-chain employees showed the greatest satisfaction with the use of social media in personnel management. Findings also confirmed that employees will stay when a job is satisfying. This study contributes to the literature by investigating the effect of current social and digital business skills on employee satisfaction in the agri-food value chain.

Decision-making Framework of Customer Perception of Value in Taiwanese Spa Hotels

2011 ◽  
Vol 39 (9) ◽  
pp. 1183-1192 ◽  
Author(s):  
Iuan-Yuan Lu ◽  
Jerry Yuwen Shiu
Keyword(s):  
Decision Making ◽  
Regression Analysis ◽  
Hotel Industry ◽  
Perceived Value ◽  
Service Industries ◽  
Hierarchical Multiple Regression ◽  
Customer Perception ◽  
Value Perception ◽  
Willingness To Buy ◽  
Perceived Price

In this study we examined the framework linking antecedents of perceived value and willingness to buy in the Taiwanese spa hotel industry. We developed 6 hypotheses to identify the factors that are evaluated by customers. Hierarchical multiple regression analysis of data collected from hotels in 4 major spa regions in Taiwan revealed that the source of multicollinearity among the antecedents resulted in perceived value, which was positively associated with willingness to buy, being assigned varying levels of importance. The results also confirmed the 2 distinct and different effects of perceived price to perceived value and perceived quality in the service domain. Our findings could be used for comparative studies of value perception in other service industries and cultural settings.

The mediating effects of program loyalty in loyalty rewards programs: an experimental design in coffee shops

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Pınar Başgöze ◽  
Yaprak Atay ◽  
Selin Metin Camgöz ◽  
Lydia Hanks
Keyword(s):  
Experimental Design ◽  
Customer Loyalty ◽  
Perceived Value ◽  
Deep Understanding ◽  
Loyalty Program ◽  
Content Type ◽  
Value Perception ◽  
Study Results ◽  
The Impact ◽  
The Relationship

PurposeThe purpose of this study is to evaluate the impact of reward structure on the customer's value perception of the program, loyalty to the program and loyalty to the firm.Design/methodology/approachA 2 (type of reward) x 2 (timing of redemption) between subjects experimental design was conducted. In addition, the indirect effect of the customer's value perception of the program on loyalty to the firm via loyalty to the program is tested with Hayes and Preacher's mediation procedure.FindingsStudy results indicated that type of reward has a positive impact on the perceived value of a loyalty program. Program loyalty mediates the relationship between the perceived value of the loyalty program and customer loyalty, as well as the relationship between type of reward and customer loyalty.Originality/valueThe findings of this study demonstrate the importance of the type and timing of loyalty program rewards on customer perceptions of the value of the loyalty program. In addition, this study is a step forward in providing a deep understanding of the impact of such perceptions on loyalty. These findings fill a number of research gaps and provide tangible guidance for practitioners.

scholarly journals Mathematical Modeling of Impact of Possible Shock Dynamic Loads on the Modern Composite Materials

2019 ◽  
Vol 224 ◽  
pp. 02012
Author(s):  
Eugenе Sosenushkin ◽  
Oksana Ivanova ◽  
Elena Yanovskaya ◽  
Yuliya Vinogradova
Keyword(s):  
Composite Materials ◽  
Friction Force ◽  
Equations Of Motion ◽  
Elastic Fiber ◽  
Dynamic Loads ◽  
Friction Forces ◽  
Absolute Value ◽  
A Value ◽  
The Absolute ◽  
The Impact

In this paper, we study the dynamic processes in materials reinforced with fibers, that can be represented as composite rods. There has been developed a mathematical model of wave propagation under the impact of a shock pulse in semi-infinite composite rods. It is believed that the considered composite rod consists of two layers formed by simpler rods of different isotropic materials with different mechanical properties. The cross sections of such rods are considered to be constant and identical. When such composite materials are impacted by dynamic loads, a significant part of the energy is dissipated due to the presence of friction forces between the contact surfaces of the rods. In this regard, we study the propagation of waves in an elastic fiber-rod, the layers of which interact according to Coulomb law of dry friction. The case of instantaneous excitation of rods by step pulses is investigated. The blow is applied to a rod made of a harder material. In the absence of slippage, the friction force gets a value not exceeding the absolute value of the limit. In the absence of slippage, the friction force takes a value not exceeding the absolute value of the limit. Let us consider the value of the friction force constant. Normal stresses and velocities satisfy the equations of motion and Hooke’s law. The problem statement results in the solution of inhomogeneous wave equations by the method of characteristics in different domains, which are the lines of discontinuities of the solution. Solutions are found in all constructed domains. On the basis of the analysis of the obtained solution, qualitative conclusions are made and curves are constructed according to the obtained ratios. From the found analytical solution of the problem it is possible to obtain ratios for stresses and strain rates in composite rods and composite materials.

scholarly journals PERAN KEPERCAYAAN DALAM MEMEDIASI PERSEPSI NILAI TERHADAP NIAT BELI ULANG GREEN COFFEE DI KOTA DENPASAR

2018 ◽  
Vol 8 (3) ◽  
pp. 1457
Author(s):  
Sabar Robintang Saragih ◽  
Ni Made Asti Aksari
Keyword(s):  
Perceived Value ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Least Square ◽  
Green Coffee ◽  
Repurchase Intention ◽  
Value Perception ◽  
Partial Least Square Analysis ◽  
Value Perceptions ◽  
Data Source

The purpose of this study is to determine the effect of perceived value on trust and repurchase intention, the effect of trust on repurchase intention, and to determine the role of trust in mediating the effect of value perception on repurchase intention on Green coffee in Denpasar City. The population of this study are consumers of Green coffee products in Denpasar City. The samples of this study are Green coffee consumers residing in Denpasar City. The method to determine the sample used in this study is purposive sampling which is a data source sampling technique with certain considerations. The number of sample used is 100 who lives Denpasar City that have consumed Green coffee. PLS (Partial Least Square) analysis techniques is used to analyse the data. The results of this study indicate that value perception ??and beliefs have a positive and significant effect on Green coffee repurchase intention; value perceptions have a positive and significant influence on trust; and trust positively and significantly mediates the effect of perceived value on consumers' repurchase intention towards Green coffee in Denpasar City. Keywords: perception of value, trust, repurchase intention  

scholarly journals The Construction of Apparel Brand Value Perception Based on Grounded Theory: A Case Study of the Intellectual 80’s Women in Hangzhou

2018 ◽  
Vol 14 (9) ◽  
pp. 83
Author(s):  
Xiangyang Bian ◽  
Yiling Zhang ◽  
Ziying Yu
Keyword(s):  
Grounded Theory ◽  
Perceived Value ◽  
Value Theory ◽  
Two Dimensions ◽  
Brand Value ◽  
Perceived Benefits ◽  
Value Perception ◽  
Functional Value ◽  
Emotional Value ◽  
Perceived Costs

In terms of the theoretical vacancy of apparel brand perceived value, this paper explores the dimensions of perceived value of apparel brand from the perspective of consumers. With lessons from grounded theory, one can build initial model of apparel brand value system through depth interviews, substantial coding, and theoretical saturation detection. Then, by means of quantitative empirical research, the logical relationship between factors can be investigated via factor analysis and independent test. The results show that the perceived value theory conclude two dimensions namely the perceived benefits and perceived costs. The perceived benefits includes functional value, social value, emotional value, cognitive value, experience value. Perceived costs includes purchase costs &risks and the use cost. It also fully demonstrates the relative importance in perceiving various dimensions of apparel brand for the intellectual 80’s women in Hangzhou.

The Schrödinger–Riccati equation. The ground-state energy of Be I

2002 ◽  
Vol 80 (9) ◽  
pp. 1053-1057 ◽  
Author(s):  
S Fraga ◽  
JM García de la Vega ◽  
E S Fraga
Keyword(s):  
Riccati Equation ◽  
Relative Error ◽  
Ground State Energy ◽  
Ground State ◽  
State Energy ◽  
Maximum Relative Error ◽  
Statistical Calculation ◽  
Absolute Value ◽  
A Value ◽  
Exact Energy

The Schrödinger–Riccati equation has been used for the prediction of the ground-state energy of Be I. A statistical calculation yields a value of –14.670 hartree, with a maximum relative error of 0.02% (in absolute value) with respect to the exact energy of –14.667 36 hartree. PACS Nos.: 31.25Eb, 31.10+z, 02.70-c, 31.15Bs

The influence of country image on luxury value perception and purchase intention

2017 ◽  
Vol 11 (1) ◽  
pp. 88-110 ◽  
Author(s):  
Ketsuree Vijaranakorn ◽  
Randall Shannon
Keyword(s):  
Purchase Intention ◽  
Economic Value ◽  
Perceived Value ◽  
Country Image ◽  
Luxury Brands ◽  
Content Type ◽  
Value Perception ◽  
Utilitarian Value ◽  
Symbolic Value ◽  
Luxury Products

Purpose This study aims to develop a theoretical concept by examining the country image effects on luxury value perception, a matter past studies have overlooked. Multiple facets of country image, cognitive and affective dimensions, have been developed to evaluate perceived luxury value and purchase intention. However, no prior studies have considered all the types of perceived luxury values: utilitarian value, hedonic value, symbolic value and economic value, considered in relation to cognitive and affective country image in an emerging country’s market. Accordingly, this study has attempted to explore the ways Thai luxury consumers perceive the image of the country and the influence of the perceived value of Thai luxury brands, to learn which country attributes strengthen the luxury brand’s value and customers’ purchase intention. Design/methodology/approach A total of 407 Thai respondents, who were luxury-product consumers who knew and previously had bought either Thai luxury brands or global luxury brands, comprised the final sample examined. Structural Equation Modeling was employed in this research to test the research hypotheses. The structural model proposed a causal relationship between two endogenous constructs, cognitive and affective country images, and five exogenous constructs: utilitarian value, hedonic value, symbolic value, economic value and purchase intention. Findings The findings confirmed that countries are like brands in that the perceived image of each country’s aspects, cognitive and affective, influences the perceived value in each dimension differently, and so affects purchase intention. This implies that the evaluation of perceived quality or perceived value for money, as in past studies, cannot accurately demonstrate what particular benefits consumers receive when they utilize the country-image cue. Country image has both symbolic and emotional significances for consumers. The findings have provided a more precise measure of the effects of country image as well as important information on country positioning the in the world market. Research limitations/implications There are some limitations in this study. The reliance on Thai samples from one city has limited the generalizability of the findings. Moreover, this study considered only one country of brand origin, and only one product category has been chosen as the stimulus, which together are the major limitations of this study. Future research could also consider further testing country image effects on value perception with other extrinsic attributes, rather than using a single cue, as this study did. Additionally, antecedent variables that may have an influence on country-image effects should be considered in future studies. Practical implications The relation of country image and value perception could help both governments and companies support their national brands more effectively, or to export products in accordance with the image aspect that most strongly impacts consumers’ positive perception of value. Moreover, it would be valuable for companies producing luxury products to know which country attributes strengthen the brand’s value. Luxury-brand managers will have to take these aspects into consideration when developing their communications strategies (Krupka et al., 2014). Originality/value There is a lack of research as regards the impact of a brand name’s perceived origin on the luxury perception associated with that brand (Salciuviene et al., 2010). This research is the first to investigate the theoretical framework of luxury value perception found in relation to cognitive and affective country images. From an academic perspective, this study sought to increase the theoretical research relating to the ambiguous conceptualization of the country-image effect on consumers’ perception of value in luxury products. Additionally, the relation of country image to luxury value perception could help both governments and companies support their national luxury brands more effectively, or to export luxury products in accordance with the image aspect that most strongly impacts consumers’ positive perception of value.

scholarly journals FACTORS AFFECTING THE USE OF 4G SERVICES: THE CASE OF VIETNAM

2019 ◽  
pp. 61-74
Author(s):  
Binh Tran Duy ◽  
Tran Huu Ai
Keyword(s):  
Technology Adoption ◽  
Service Quality ◽  
High Speed ◽  
Perceived Value ◽  
Strong Relationship ◽  
Service Users ◽  
Factors Affecting ◽  
Value Perception ◽  
Actual Use ◽  
The Impact

4G services open the door for conversation and data communications by means of high-speed mobile connection. However, the actual use of the 4G speeds is still below expectations. Therefore, it is important to understand the interaction of factors involved in the adoption of this technology. Previous studies have shown that such variables as convenience, efficient service quality and variety of services, perceived value and price are important factors in the course of 4G technology adoption. In this study, the authors examine the impact of these factors on own sample of the 4G service users. Our research results demonstrate that: 1) price, convenience and varied services are important predictors of value perception; 2) there is a relationship between diversity of services and the sense of value mediated by convenience and 3) perceived value has a strong relationship with the intention to buy.

scholarly journals An empirical test of the role of value certainty in decision making

2020 ◽  
Author(s):  
Douglas Lee ◽  
Giorgio Coricelli
Keyword(s):  
Response Time ◽  
Decision Maker ◽  
Empirical Test ◽  
Race Model ◽  
Preference Change ◽  
Absolute Value ◽  
A Value ◽  
Subjective Value ◽  
Degree Of Certainty

AbstractMost contemporary models of value-based decisions are built on value estimates that are typically self-reported by the decision maker. Such models have been successful in accounting for choice accuracy and response time, and more recently choice confidence. The fundamental driver of such models is choice difficulty, which is almost always defined as the absolute value difference between the subjective value ratings of the options in a choice set. Yet a decision maker is not necessarily able to provide a value estimate with the same degree of certainty for each option that he encounters. We propose that choice difficulty is determined not only by absolute value distance of choice options, but also by their value certainty. In this study, we first demonstrate the reliability of the concept of an option-specific value certainty using three different experimental measures. We then demonstrate the influence that value certainty has on choice, including accuracy (consistency), choice confidence, response time, and choice-induced preference change (i.e., the degree to which value estimates change from pre- to post-choice evaluation). We conclude with a suggestion of how popular contemporary models of choice (e.g., race model, drift-diffusion model) could be improved by including option-specific value certainty as one of their inputs.

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