Priming Effect of Colour on Aiding the Attentional Reorientation in Sequential Presentations of Temporal Data Visualization: Evidence From Eye-Tracking

2021 ◽  
Vol 33 (2) ◽  
pp. 188-210
Author(s):  
Ningyue Peng ◽  
Chengqi Xue ◽  
Haiyan Wang ◽  
Yafeng Niu ◽  
Lei Wu

Abstract In the present study, we focus on the priming effect of colour on mitigating the attentional reorientation cost, which is led by re-constructing the frame of reference for attention shift and visual search in sequential presentations of temporal data visualization. The study involves two experiments using complementary recordings of behavioural performance and eye-tracking events. Two aspects of colour primes are highlighted: the prime validity and the colour perceptual accessibility. A task paradigm integrating the feature search and keeping-track task was adopted in our experiments. In Experiment 1 (with a group of 16 participants), we confirmed the colour priming effect by comparing the priming condition to the neutral baseline. Furthermore, global colours that are with high perceptual accessibility generated more evident priming effects than local colours. However, more interferences in misguiding the attention to task-irrelevant regions were found when the global primes were invalid. In Experiment 2 (with another group of 15 participants), we verify the finding in Experiment 1 that global colours produced more pronounced priming effects in alleviating the attentional reorientation cost by comparing two groups of real-world visualizations with either global or local colours as the prime. Large saccades were initiated much earlier, and the search efficiency got improved when provided with global colours. We conjecture that the facilitatory effect from global colours may stem from its benefit on the pre-attentive processing of the search field. The research findings provide evidence for utilizing colours as the primes in mitigating the attentional reorientation cost and accelerating visual search in sequential presentations.

2020 ◽  
pp. 1-30
Author(s):  
Hiroki Fujita ◽  
Ian Cunnings

Abstract Native (L1) and nonnative (L2) speakers sometimes misinterpret temporarily ambiguous sentences like “When Mary dressed the baby laughed happily.” Recent studies suggest that the initially assigned misinterpretation (“Mary dressed the baby”) may persist even after disambiguation, and that L2 speakers may have particular difficulty discarding initial misinterpretations. The present study investigated whether L2 speakers are more persistent with misinterpretation compared with L1 speakers during sentence processing, using the structural priming and eye tracking while reading tasks. In the experiment, participants read prime followed by target sentences. Reading times revealed that unambiguous but not ambiguous prime sentences facilitated processing of the globally correct interpretation of ambiguous target sentences. However, this priming effect was only observed when the prime and target sentence shared the same verb. Comprehension accuracy rates were not significantly influenced by priming effects but did provide evidence of lingering misinterpretation. We did not find significant L1/L2 differences in either priming effects or persistence of misinterpretation. Together, these results suggest that initially assigned misinterpretations linger in both L1 and L2 readers during sentence processing and that L1 and L2 comprehension priming is strongly lexically mediated.


ITNOW ◽  
2021 ◽  
Vol 63 (4) ◽  
pp. 66-66
Author(s):  
Ningyue Peng ◽  
Chengqi Xue ◽  
Haiyan Wang ◽  
Yafeng Niu ◽  
Lei Wu

Abstract The paper by Ningyue Peng, Chengqi Xue, Haiyan Wang, Yafeng Niu and Lei Wu, published in Interacting with Computers (August 2021), explores the use of colour to influence behavioural performance using eye-tracking.


2006 ◽  
Vol 20 (3) ◽  
pp. 186-194 ◽  
Author(s):  
Susanne Mayr ◽  
Michael Niedeggen ◽  
Axel Buchner ◽  
Guido Orgs

Responding to a stimulus that had to be ignored previously is usually slowed-down (negative priming effect). This study investigates the reaction time and ERP effects of the negative priming phenomenon in the auditory domain. Thirty participants had to categorize sounds as musical instruments or animal voices. Reaction times were slowed-down in the negative priming condition relative to two control conditions. This effect was stronger for slow reactions (above intraindividual median) than for fast reactions (below intraindividual median). ERP analysis revealed a parietally located negativity of the negative priming condition compared to the control conditions between 550-730 ms poststimulus. This replicates the findings of Mayr, Niedeggen, Buchner, and Pietrowsky (2003) . The ERP correlate was more pronounced for slow trials (above intraindividual median) than for fast trials (below intraindividual median). The dependency of the negative priming effect size on the reaction time level found in the reaction time analysis as well as in the ERP analysis is consistent with both the inhibition as well as the episodic retrieval account of negative priming. A methodological artifact explanation of this effect-size dependency is discussed and discarded.


Author(s):  
Jon Andoni Duñabeitia ◽  
Manuel Perea ◽  
Manuel Carreiras

One essential issue for models of bilingual memory organization is to what degree the representation from one of the languages is shared with the other language. In this study, we examine whether there is a symmetrical translation priming effect with highly proficient, simultaneous bilinguals. We conducted a masked priming lexical decision experiment with cognate and noncognate translation equivalents. Results showed a significant masked translation priming effect for both cognates and noncognates, with a greater priming effect for cognates. Furthermore, the magnitude of the translation priming was similar in the two directions. Thus, highly fluent bilinguals do develop symmetrical between-language links, as predicted by the Revised Hierarchical model and the BIA+ model. We examine the implications of these results for models of bilingual memory.


PeerJ ◽  
2017 ◽  
Vol 5 ◽  
pp. e3580 ◽  
Author(s):  
Gillian V. Pepper ◽  
D Helen Corby ◽  
Rachel Bamber ◽  
Holly Smith ◽  
Nicky Wong ◽  
...  

Here, we report three attempts to replicate a finding from an influential psychological study (Griskevicius et al., 2011b). The original study found interactions between childhood SES and experimental mortality-priming condition in predicting risk acceptance and delay discounting outcomes. The original study used US student samples. We used British university students (replication 1) and British online samples (replications 2 and 3) with a modified version of the original priming material, which was tailored to make it more credible to a British audience. We did not replicate the interaction between childhood SES and mortality-priming condition in any of our three experiments. The only consistent trend of note was an interaction between sex and priming condition for delay discounting. We note that psychological priming effects are considered fragile and often fail to replicate. Our failure to replicate the original finding could be due to demographic differences in study participants, alterations made to the prime, or other study limitations. However, it is also possible that the previously reported interaction is not a robust or generalizable finding.


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